The project aims to tell the stories of Geelong’s industrial sites undergoing transformation, pointing to a new creative and maker culture that connects the past with the present.

The Returned Soldier & Sailors Woollen and Worsted Mills in Rutland Street Newtown, the Federal Woollen Mills in North Geelong and the Old Paper Mills in Fyansford are all in the process of becoming new creative spaces. 

Part One explores how a once-overlooked industrial site the Returned Soldiers and Serviceman’s Mills (RS&S) has become the hub for a remarkable network of artists and creative makers...and if you listen closely, you might hear sounds of the past reverberating in the building’s walls.

Part Two tells the story of the recent reinvention of the Federal Woollen Mills into a tech and creative start-up hub which marks Geelong’s 21^st century pivot from industrial decline to rising creative city. 

Part Three explores the Fyansford Paper Mills’ salvage and restoration, a remarkable process of “creative conservation”, working with the buildings’ industrial patina and fine-grained details. The mill now hosts a creative community that draws uniquely from the large spaces and mazy corners, with secrets waiting to be unearthed.

Watch the trailer for a quick taste of the project or enjoy the full three part documentary to learn about the transformation of these places. You can also read about how these films were supported by community grants and the people and businesses of Geelong. 

‘Hubcaps to Creative Hubs’ is a creative research project by Dr Fiona Gray from Deakin University, Dr Cristina Garduño Freeman from the Australian Centre for Architectural History and Cultural Heritage at the University of Melbourne, in collaboration with industry partners Jennifer Cromarty and Helen Kostiuk of Creative Geelong Inc. The films have been made by documentary producer Nicholas Searle.