The project aims to tell the stories of Geelong’s industrial sites undergoing transformation, pointing to a new creative and maker culture that connects the past with the present.

The Returned Soldier & Sailors Woollen and Worsted Mills in Rutland Street Newtown, the Federal Woollen Mills in North Geelong and the Old Paper Mills in Fyansford are all in the process of becoming new creative spaces. 

Part One explores how a once-overlooked industrial site the Returned Soldiers and Serviceman’s Mills (RS&S) has become the hub for a remarkable network of artists and creative makers...and if you listen closely, you might hear sounds of the past reverberating in the building’s walls.

Part Two tells the story of the recent reinvention of the Federal Woollen Mills into a tech and creative start-up hub which marks Geelong’s 21^st century pivot from industrial decline to rising creative city. 

Part Three explores the Fyansford Paper Mills’ salvage and restoration, a remarkable process of “creative conservation”, working with the buildings’ industrial patina and fine-grained details. The mill now hosts a creative community that draws uniquely from the large spaces and mazy corners, with secrets waiting to be unearthed.

Watch the trailer for a quick taste of the project or enjoy the full three part documentary to learn about the transformation of these places. You can also read about how these films were supported by community grants and the people and businesses of Geelong. 

‘Hubcaps to Creative Hubs’ is a creative research project by Dr Fiona Gray from Deakin University, Dr Cristina Garduño Freeman from the Australian Centre for Architectural History and Cultural Heritage at the University of Melbourne, in collaboration with industry partners Jennifer Cromarty and Helen Kostiuk of Creative Geelong Inc. The films have been made by documentary producer Nicholas Searle.

In its heyday of the 1920s - 1950s, North Shore (a small northern suburb of Geelong) was the hub of industrial development in Victoria’s second city.

Situated against the backdrop of Corio Bay, North Shore and its immediate surrounds was home to major industries including Ford, International Harvester, Shell, the Corio Distillery and the Phosphate Cooperative Company of Australia (the 'Phossie').

Residents grew up with these companies literally over the back fence and many of their stories depict childhood memories of mischievous exploration. Many residents were employed by the industries, some hopping from job to job, whilst others spent the majority of their working lives at the likes of Ford or the Phossie.

At the commencement of World War II in September 1939, much of the local industry was placed on war footing. Two thirds of the newly opened International Harvester was commandeered by the R.A.A.F. and an ad hoc airfield was established. The U.S. Air Force arrived shortly thereafter.

The presence of American servicemen has left an enduring impression on the North Shore community. Their arrival was the cause of much local excitement, particularly among the children who made a pretty penny running errands for them. They were also a hit with the ladies, who enjoyed a social dance at the local community hall. The story of the American presence in North Shore remains largely untold, and the reflections of local residents provide a fantastically rare insight into a unique period in Victorian history.

A special thanks to local historians Ferg Hamilton and Bryan Power for their assistance during the making of this story. Also thanks to Gwlad McLachlan for sharing her treasure trove of Geelong stories.

Stories of a time in history when holidaying was a grand pastime, and when special and unique places in Victoria began to be appreciated, celebrated and shared in that iconic mode of communication: the picture postcard.

Inspired by postcards in their collections, eight historical societies developed themes to explore the history of the Mornington Peninsula. 

This story is based on a touring exhibition which was initiated by the Mornington Peninsula Local History Network and the Mornington Peninsula Shire.

MacRobertson Steam Confectionery Works was a confectionery company founded in 1880 by Macpherson Robertson and operated by his family in Fitzroy, Melbourne until 1967 when it was sold to Cadbury.

This story accompanies the 'Nail Can to Knighthood: the life of Sir Macpherson Robertson KBE' exhibition which took place at the Royal Historical Society of Victoria in 2015.

After more than forty-one years of public service that never ended with his retirement, through surveying and direct design, contracting, supervision, and collaborative approaches, perhaps more than any other single figure, Carlo Catani re-scaped not only parts of Melbourne, but extensive swathes of Victoria ‘from Portland to Mallacoota’, opening up swamplands to farming, bringing access to beauty spots, establishing new townships, and the roads to get us there.