The project aims to tell the stories of Geelong’s industrial sites undergoing transformation, pointing to a new creative and maker culture that connects the past with the present.

The Returned Soldier & Sailors Woollen and Worsted Mills in Rutland Street Newtown, the Federal Woollen Mills in North Geelong and the Old Paper Mills in Fyansford are all in the process of becoming new creative spaces. 

Part One explores how a once-overlooked industrial site the Returned Soldiers and Serviceman’s Mills (RS&S) has become the hub for a remarkable network of artists and creative makers...and if you listen closely, you might hear sounds of the past reverberating in the building’s walls.

Part Two tells the story of the recent reinvention of the Federal Woollen Mills into a tech and creative start-up hub which marks Geelong’s 21^st century pivot from industrial decline to rising creative city. 

Part Three explores the Fyansford Paper Mills’ salvage and restoration, a remarkable process of “creative conservation”, working with the buildings’ industrial patina and fine-grained details. The mill now hosts a creative community that draws uniquely from the large spaces and mazy corners, with secrets waiting to be unearthed.

Watch the trailer for a quick taste of the project or enjoy the full three part documentary to learn about the transformation of these places. You can also read about how these films were supported by community grants and the people and businesses of Geelong. 

‘Hubcaps to Creative Hubs’ is a creative research project by Dr Fiona Gray from Deakin University, Dr Cristina Garduño Freeman from the Australian Centre for Architectural History and Cultural Heritage at the University of Melbourne, in collaboration with industry partners Jennifer Cromarty and Helen Kostiuk of Creative Geelong Inc. The films have been made by documentary producer Nicholas Searle.

In its heyday of the 1920s - 1950s, North Shore (a small northern suburb of Geelong) was the hub of industrial development in Victoria’s second city.

Situated against the backdrop of Corio Bay, North Shore and its immediate surrounds was home to major industries including Ford, International Harvester, Shell, the Corio Distillery and the Phosphate Cooperative Company of Australia (the 'Phossie').

Residents grew up with these companies literally over the back fence and many of their stories depict childhood memories of mischievous exploration. Many residents were employed by the industries, some hopping from job to job, whilst others spent the majority of their working lives at the likes of Ford or the Phossie.

At the commencement of World War II in September 1939, much of the local industry was placed on war footing. Two thirds of the newly opened International Harvester was commandeered by the R.A.A.F. and an ad hoc airfield was established. The U.S. Air Force arrived shortly thereafter.

The presence of American servicemen has left an enduring impression on the North Shore community. Their arrival was the cause of much local excitement, particularly among the children who made a pretty penny running errands for them. They were also a hit with the ladies, who enjoyed a social dance at the local community hall. The story of the American presence in North Shore remains largely untold, and the reflections of local residents provide a fantastically rare insight into a unique period in Victorian history.

A special thanks to local historians Ferg Hamilton and Bryan Power for their assistance during the making of this story. Also thanks to Gwlad McLachlan for sharing her treasure trove of Geelong stories.

For over 140 years, the site of the former Collingwood Technical School on Johnston Street, Melbourne, has played an integral role in the well being of the local community.

It has been a civic hub, including courthouse (1853), Council Chambers (1860) and the Collingwood Artisans’ School of Design (1871). The school opened  in 1912 when its first principal, Matthew Richmond, rang a bell on the street to attract new students. Collingwood was a poor and industrial suburb, and as a trade school, young boys were offered the opportunity to gain industrial employment skills.

Throughout the twentieth century, Collingwood Technical School supported the local and broader community. From training schemes for ex-servicemen who were suffering from post traumatic stress following World War I (1914-1918), to extra classes during the Great Depression, and the development of chrome and electroplating for machine parts for the Australian Army and Air Force during World War II (1939-1945).

The precinct between Johnston, Perry and Wellington Streets has transformed over time, including expansion with new buildings and school departments, and the change in the demographic of students as Collingwood evolved from an industrial centre to eventual gentrification. And in 1984, New York street artist, Keith Haring (1958-1990), painted a large mural onsite. 

Collingwood Technical College closed in 1987 when it amalgamated with the Preston TAFE (Technical and Further Education) campus. Education classes continued until 2005 and the site sat empty for more than a decade, before a section was redeveloped for Circus Oz in 2013.

The former school now has a new identity as Collingwood Arts Precinct, and is being developed into an independent space for small and medium creative organisations. The heritage buildings will house the next generation of thinkers and makers, and will become a permanent home to the arts in Collingwood.

MacRobertson Steam Confectionery Works was a confectionery company founded in 1880 by Macpherson Robertson and operated by his family in Fitzroy, Melbourne until 1967 when it was sold to Cadbury.

This story accompanies the 'Nail Can to Knighthood: the life of Sir Macpherson Robertson KBE' exhibition which took place at the Royal Historical Society of Victoria in 2015.

After more than forty-one years of public service that never ended with his retirement, through surveying and direct design, contracting, supervision, and collaborative approaches, perhaps more than any other single figure, Carlo Catani re-scaped not only parts of Melbourne, but extensive swathes of Victoria ‘from Portland to Mallacoota’, opening up swamplands to farming, bringing access to beauty spots, establishing new townships, and the roads to get us there.