Singer was first established as I. M. Singer & Co. in 1851 by Isaac Merritt Singer with New York lawyer Edward C. Clark. Best known for its sewing machines, it was renamed Singer Manufacturing Company in 1865, then the Singer Company in 1963. The Singer company began to market its machines internationally in 1855 and won first prize at the Paris world's fair that year. They had offices established in both Sydney and Melbourne by the mid-1960s. The company demonstrated the first workable electric sewing machine in 1910. Singer was also a marketing innovator and a pioneer in promoting the use of instalment payment plans, making their machines more affordable for many people. According to its serial number, this machine was manufactured in 1950 and was one of the new models designed to be more portable as it only weighed about 10 KG.This sewing machine is of local, national and international significance as it represents developments in technology and the impact this had upon the work of women.The Singer 99 was a sturdy and reliable machine that was easy to use. Lighter than other machines of its time, this machine weighed only 10 Kgs. It is mounted on a wooden base with a small compartment under the balance wheel to store accessories and bobbins. It has a 'Bentwood' (polished plywood) cover which also provided some room for storage. The machine is driven by a small electric motor and a light to illuminate the work area. It is decorated with gold decals and a filigree pattern. It includes a knee control which is inserted in a hole at the front of the machine. The serial number EG045782 indicates it was manufactured in 1950.Across the top in gold script: "The Singer Manufacturing Co. / Made in Great Britain" On light cover: "SINGER" Plate with specifications also attached. On front of machine in oval badge: A CENTURY OF SEWING SERVICE/ THE SINGER MANFG. CO. 1851 - 1951singer sewing macnine, domestic appliances, women's work, technology