This postcard folder is one of three in a set of postcards that were published in Victoria, Australia, and collected together. The Valentine Publishing Co. Pty. Ltd. produced this folder. Valentine and Sons was a printing and photography business based in Dundee, Scotland, and in Canada. In the early 1900s, at the height of the postcard craze, the firm published large numbers of postcards in the U.K., Canada, U.S., Australia and South Africa. From around 1900 or earlier, the firm bought many lithographic images for its postcards from local and national photographers who sold publishing rights to Valentines, and the business was famous for publishing photographs of popular sites worldwide. Postcard titles in this folder include many of those in the Rose postcard folders plus the following titles that are not duplicated. . Municipal Buildings and Post Office . Soldiers’ Memorial . Hopkins River . The Cliffs at Shelly Beach . The Road to Sandy Beach . The Breakwater and Pier This Valentine postcard folder was produced in Australia. It includes pictures from the early-to-mid 20th century. It is one of three in a set, with images of the same locations as other images in our collection but at different periods in time. Each postcard records a moment in history and is significant as a way to compare and show the changes in the local environment and community, building a story of the local history. The images record changes in the coastline, land, bay, buildings and other structures, roads, transportation and even the fashions of the times.Postcard folder, Valentine Publishing, cream cover. One of a set of three displaying images of Warrnambool and district around the mid-20th century. Print on the front and back covers is in brown ink. The front has an image of two laughing kookaburras on a branch, three address lines and an outline for a postage stamp. The back cover has the publisher’s details and a line for a return address. The cover opens like a book, and then the double-sided, Z-folded page of photographs drops downward. Titles are printed below each of the fifteen black and white photographs inside. The folder is secured on the back cover by placing a tab into a slot. The folder was produced by The Valentine Publishing Co. Pty. Ltd. Melbourne“WARRNAMBOOL / PHOTOGRAPHIC SOUVENIR” Symbol: [Two facing kookaburras standing on a branch with beaks open] “Published by The Valentine Publishing Co. Pty. Ltd. Melbourne” flagstaff hill maritime museum and village, great ocean road, shipwreck coast, warrnambool, flagstaff hill, flagstaff hill maritime museum, flagstaff hill maritime village, warramble, postcard, postcard folder, warrnambool scenes, picturesque views of warrnambool, picturesque views of warramble, lady bay, port of warrnambool, breakwater, warrnambool breakwater, viaduct, merri river footbridge, merri river suspension bridge, suspension footbridge, merri river mouth, hopkins river mouth, proudfoot's, fanny nelson, nelson's boatsheds, nelson's boathouse, boathouse, hopkins river boathouses, flett's boathouse, flett, george rose, image of a rose, rose series, rose stereograph co, rose stereographic company, lighograph, armadale victoria, lady bay beach, beach scene, lower light, concrete footbridge, 1922 footbridge, viaduct road, rose postcard, new concrete bridge, 1945, 1890, 1922, small footbridge, 1872 footbridge, 1872, merri river estuary, stingray bay, postcards, concertina fold, z fold, shipwrecked coast, maritime museum, souvenir, warrnambool local scenes, photography, local history, tourism, photographs, visitors, travel, scenes, mid-20th century, 1940s, 1950s, z-fold, 1880s, collection, correspondence, valentine publishing co. pty. ltd melbourne, valentine publishing co. pty. ltd sydney, municipal buildings and post office, soldiers’ memorial, hopkins river, the cliffs at shelly beach, the road to sandy beach, the breakwater and pier

GEORGE ROSE 1861-1942: - George Rose was a well-known Victorian photographer, famous for his late 19th and early 20th century photography. He was born in Clunes, Victoria, and was in his 20th year when he founded Rose Stereograph Company in 1880. He took the opportunity of a popular trend of the times to produce stereographs, pairs of almost duplicate photographs that appeared in 3D when viewed in a handheld stereo viewer. By the 1920s, these lost their popularity, so he used his photographic skills to produce cards and postcards of scenes and people. The twelve photographs in the Rose postcard folders include locations connected to other items in our Collection, including the Valentine postcard folder in this set. The photographs are titled: - . The Avenue and War Memorial. Warrnambool. Vic. . The Blow-hole. Thunder Point. Warrnambool. Vic. . Botanical Gardens. Warrnambool. Vic. . Eagle Rock. Warrnambool. Vic. . The New Concrete Bridge and Breakwater. Warrnambool. Vic. . Liebig Street. Warrnambool. Vic. . Looking to Thunder Point. Warrnambool. Vic. . The Beach. Warrnambool. Vic. . Hopkins Falls. Warrnambool. Vic. . Shelly Beach. Warrnambool. Vic. . The Mouth of the Hopkins River. Warrnambool. Vic. . Panorama of Warrnambool, Vic. [Kepler Street towards Presbyterian Church on Spence St] This postcard folder shows scenes and places of interest in and around Warrnambool. The George Rose postcard folders in this set were produced in Victoria and include pictures taken by the renowned photographer between 1880 and 1942. Other postcards in our collection have photographs of the same or similar locations at different periods in time. Each postcard records a moment in history and is significant as a way to compare and show the changes in the local environment and community, building a story of the local history. The images record changes in the coastline, land, bay, buildings and other structures, roads, transportation and even the fashions of the times. This copy folder is one of a set of three. This folder has a green-grey textured rectangular card cover with a sketch of a rose on the front. The cover also contains the name of the postcard series, the location of the series' focus, the producer's details, and lines for adding an address. The folded cover contains a long, concertinaed page with six titled photographs on each side, totalling twelve. The folder contains scenes from Warrnambool and nearby popular areas, including Lady Bay, the Port of Warrnambool, the Warrnambool Breakwater, the Viaduct, the Merri River Footbridge, the Hopkins River Mouth, and Proudfoot’s and the Fanny Nelson/Flett boathouses. The cover has a sketch of a rose and inscriptions. The lithograph photographs were taken between 1880 and 1942 by well-known Victorian photographer George Rose, Rose Stereograph Company of Armadale, Victoria.Image: [Rose with rosebud and leaves] Printed: "Rose Series / Picturesque Views of / WARRNAMBOOL / AUSTRALIA" "PUBLISHED BY / ROSE STEREOGRAPH CO / ARMADALE. VIC."flagstaff hill maritime museum and village, great ocean road, shipwreck coast, warrnambool, flagstaff hill, flagstaff hill maritime museum, flagstaff hill maritime village, warramble, postcard, postcard folder, warrnambool scenes, picturesque views of warrnambool, lady bay, port of warrnambool, breakwater, warrnambool breakwater, viaduct, merri river footbridge, merri river suspension bridge, suspension footbridge, merri river mouth, hopkins river mouth, proudfoot's, fanny nelson, nelson's boatsheds, nelson's boathouse, boathouse, hopkins river boathouses, flett's boathouse, flett, george rose, image of a rose, rose series, rose stereograph co, rose stereographic company, lighograph, armadale victoria, lady bay beach, beach scene, lower light, concrete footbridge, 1922 footbridge, viaduct road, rose postcard, new concrete bridge, 1945, 1890, 1922, small footbridge, 1872 footbridge, 1872, merri river estuary, stingray bay, postcards, green-grey postcard folder, shipwrecked coast, maritime museum, souvenir, warrnambool local scenes, photography, local history, tourism, photographs, visitors, travel, scenes, mid-20th century, 1940s, 1950s, concertina fold, z-fold, 1880s, collection, correspondence, rose stereograph co armadale, victorian photographer, soldiers’ memorial, hopkins river, the cliffs at shelly beach, the road to sandy beach, pier, botanic gardens, post office, municipal buildings, merri river, proudfoot’s

Each postcard folder in this set has no address, message or postage stamp. Postcard folders such as these were popular as holiday souvenirs in the early to mid-20th century and were kept in good condition by collectors. The size is convenient for posting to friends and relatives and packing as holiday luggage. Postcards in the early-to-mid-19th century were an inexpensive way to remember and share holiday scenes, as few people could afford a camera and the price of developing the photographs. The images on these postcards were produced from black and white lithographs of photographs taken at Warrnambool and the surrounding district during the early to mid-20th century. Publishing firms such as Melbourne-based Valentine and Rose purchased photographs from local photographers and reproduced them for sale. This set of postcard folders shows that more than one publishing company had access to the same or almost the same images. The photographs include street scapes, the Warrnambool Breakwater and Pier, Botanical Gardens, beach scenes, cliff formations, the Hopkins River, municipal buildings, the Post Office and the Soldiers’ Memorial. The postcard folders in this set of three are significant as a record of local history from the late 19th century to the mid-20th century. The locations of the images match photographs and postcards in our collection that were taken at different times and provide a historical record of the Warrnambool and southwest Victorian locations, growth and changes.. The images record changes in the coastline, land, bay, buildings and other structures, roads, transportation and even the fashions of the times. Set of three postcard folders containing black and white images of photographed scenes showcasing Warrnambool and district between 1880 and 1942. The images were produced from lithographs of the original photographs and are printed on both sides of long strips of white photographic paper that are Z-folded into covers of textured card. Some of the images are repeated in all three folders. Folder 8665.1 - the cream-coloured folder was produced by The Valentine Publishing Co. Pty. Ltd. Melbourne and contains 15 photographs, some of which are also in the blue and the green folders. Folders 8665.2, the green folder, and 8665.3, the blue folder, were published by Rose Stereograph Co, Armadale, Vic. Each contains the same twelve images, but they are presented in a different order. flagstaff hill maritime museum and village, great ocean road, shipwreck coast, warrnambool, flagstaff hill, flagstaff hill maritime museum, flagstaff hill maritime village, warramble, postcard, postcard folder, warrnambool scenes, picturesque views of warrnambool, picturesque views of warramble, lady bay, port of warrnambool, breakwater, warrnambool breakwater, viaduct, merri river footbridge, merri river suspension bridge, suspension footbridge, merri river mouth, hopkins river mouth, proudfoot's, fanny nelson, nelson's boatsheds, nelson's boathouse, boathouse, hopkins river boathouses, flett's boathouse, flett, george rose, image of a rose, rose series, rose stereograph co, rose stereographic company, lighograph, armadale victoria, lady bay beach, beach scene, lower light, concrete footbridge, 1922 footbridge, viaduct road, rose postcard, new concrete bridge, 1945, 1890, 1922, small footbridge, 1872 footbridge, 1872, merri river estuary, stingray bay, postcards, shipwrecked coast, maritime museum, souvenir, warrnambool local scenes, hopkins river, botanic gardens, soldiers’ memorial, pier, post office, municipal buildings, merri river, proudfoot’s, the cliffs at shelly beach, the road to sandy beach, tourism, photographs, visitors, travel, scenes, local history, mid-20th century, 1940s, 1950s, rose stereograph co armadale. vic, valentine publishing co. pty. ltd melbourne, valentine publishing co. pty. ltd sydney