Historical information
This postcard folder is one of three in a set of postcards that were published in Victoria, Australia, and collected together. The Valentine Publishing Co. Pty. Ltd. produced this folder. Valentine and Sons was a printing and photography business based in Dundee, Scotland, and in Canada. In the early 1900s, at the height of the postcard craze, the firm published large numbers of postcards in the U.K., Canada, U.S., Australia and South Africa.
From around 1900 or earlier, the firm bought many lithographic images for its postcards from local and national photographers who sold publishing rights to Valentines, and the business was famous for publishing photographs of popular sites worldwide. Postcard titles in this folder include many of those in the Rose postcard folders plus the following titles that are not duplicated.
. Municipal Buildings and Post Office
. Soldiers’ Memorial
. Hopkins River
. The Cliffs at Shelly Beach
. The Road to Sandy Beach
. The Breakwater and Pier
Significance
This Valentine postcard folder was produced in Australia. It includes pictures from the early-to-mid 20th century. It is one of three in a set, with images of the same locations as other images in our collection but at different periods in time. Each postcard records a moment in history and is significant as a way to compare and show the changes in the local environment and community, building a story of the local history. The images record changes in the coastline, land, bay, buildings and other structures, roads, transportation and even the fashions of the times.
Physical description
Postcard folder, Valentine Publishing, cream cover. One of a set of three displaying images of Warrnambool and district around the mid-20th century. Print on the front and back covers is in brown ink. The front has an image of two laughing kookaburras on a branch, three address lines and an outline for a postage stamp. The back cover has the publisher’s details and a line for a return address.
The cover opens like a book, and then the double-sided, Z-folded page of photographs drops downward. Titles are printed below each of the fifteen black and white photographs inside. The folder is secured on the back cover by placing a tab into a slot.
The folder was produced by The Valentine Publishing Co. Pty. Ltd. Melbourne
Inscriptions & markings
“WARRNAMBOOL / PHOTOGRAPHIC SOUVENIR”
Symbol: [Two facing kookaburras standing on a branch with beaks open]
“Published by The Valentine Publishing Co. Pty. Ltd. Melbourne”
Subjects
- flagstaff hill maritime museum and village,
- great ocean road,
- shipwreck coast,
- warrnambool,
- flagstaff hill,
- flagstaff hill maritime museum,
- flagstaff hill maritime village,
- warramble,
- postcard,
- postcard folder,
- warrnambool scenes,
- picturesque views of warrnambool,
- picturesque views of warramble,
- lady bay,
- port of warrnambool,
- breakwater,
- warrnambool breakwater,
- viaduct,
- merri river footbridge,
- merri river suspension bridge,
- suspension footbridge,
- merri river mouth,
- hopkins river mouth,
- proudfoot's,
- fanny nelson,
- nelson's boatsheds,
- nelson's boathouse,
- boathouse,
- hopkins river boathouses,
- flett's boathouse,
- flett,
- george rose,
- image of a rose,
- rose series,
- rose stereograph co,
- rose stereographic company,
- lighograph,
- armadale victoria,
- lady bay beach,
- beach scene,
- lower light,
- concrete footbridge,
- 1922 footbridge,
- viaduct road,
- rose postcard,
- new concrete bridge,
- 1945,
- 1890,
- 1922,
- small footbridge,
- 1872 footbridge,
- 1872,
- merri river estuary,
- stingray bay,
- postcards,
- concertina fold,
- z fold,
- shipwrecked coast,
- maritime museum,
- souvenir,
- warrnambool local scenes,
- photography,
- local history,
- tourism,
- photographs,
- visitors,
- travel,
- scenes,
- mid-20th century,
- 1940s,
- 1950s,
- z-fold,
- 1880s,
- collection,
- correspondence,
- valentine publishing co. pty. ltd melbourne,
- valentine publishing co. pty. ltd sydney,
- municipal buildings and post office,
- soldiers’ memorial,
- hopkins river,
- the cliffs at shelly beach,
- the road to sandy beach,
- the breakwater and pier
References
- Frankston Times June 19, 2017, updated in The Bayside News, Bayside, Nov 14, 2023 Story of Rose Postcards, Rose Stereograph Company – George Rose
- Victorian Places The New Concrete Bridge and Breakwater, Warrnambool. Dated by this site as at 1945.
- Picture Victoria: The Corangamite Regional Library Service The new concrete bridge and breakwater, Warrnambool, Vic.by Rose Stereograph Co.
- Warrnambool City Council: A walking trail to discover the history and scenery of South Warrnambool Small Footbridge over the Merri River – built 1872, replaced 1922
- Travel Victoria Warrnambool Photos – Footbridge across Merri River
- Flickr, ABC Southwest Vic Now and Then Project. Photo courtesy of Warrnambool Historical Society History House: Oct. 21,2010
- Flickr, Suspension Bridge, Merri River, Warrnambool Susi, 31st August 1902, Merri River estuary, Stingray bay, Warrnambool