Postcard - Postcard Folder, scenes, Valentine & Sons Co. Publishing Ltd, Warrnambool Photographic Souvenir, Early-to-mod 20th century

Historical information

This postcard folder is one of three in a set of postcards that were published in Victoria, Australia, and collected together. The Valentine Publishing Co. Pty. Ltd. produced this folder. Valentine and Sons was a printing and photography business based in Dundee, Scotland, and in Canada. In the early 1900s, at the height of the postcard craze, the firm published large numbers of postcards in the U.K., Canada, U.S., Australia and South Africa.

From around 1900 or earlier, the firm bought many lithographic images for its postcards from local and national photographers who sold publishing rights to Valentines, and the business was famous for publishing photographs of popular sites worldwide. Postcard titles in this folder include many of those in the Rose postcard folders plus the following titles that are not duplicated.
. Municipal Buildings and Post Office
. Soldiers’ Memorial
. Hopkins River
. The Cliffs at Shelly Beach
. The Road to Sandy Beach
. The Breakwater and Pier

Significance

This Valentine postcard folder was produced in Australia. It includes pictures from the early-to-mid 20th century. It is one of three in a set, with images of the same locations as other images in our collection but at different periods in time. Each postcard records a moment in history and is significant as a way to compare and show the changes in the local environment and community, building a story of the local history. The images record changes in the coastline, land, bay, buildings and other structures, roads, transportation and even the fashions of the times.

Physical description

Postcard folder, Valentine Publishing, cream cover. One of a set of three displaying images of Warrnambool and district around the mid-20th century. Print on the front and back covers is in brown ink. The front has an image of two laughing kookaburras on a branch, three address lines and an outline for a postage stamp. The back cover has the publisher’s details and a line for a return address.
The cover opens like a book, and then the double-sided, Z-folded page of photographs drops downward. Titles are printed below each of the fifteen black and white photographs inside. The folder is secured on the back cover by placing a tab into a slot.
The folder was produced by The Valentine Publishing Co. Pty. Ltd. Melbourne

Inscriptions & markings

“WARRNAMBOOL / PHOTOGRAPHIC SOUVENIR”
Symbol: [Two facing kookaburras standing on a branch with beaks open]
“Published by The Valentine Publishing Co. Pty. Ltd. Melbourne”

References

Other parts of this item

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