This postcard folder is one of three in a set of postcards that were published in Victoria, Australia, and collected together. The Valentine Publishing Co. Pty. Ltd. produced this folder. Valentine and Sons was a printing and photography business based in Dundee, Scotland, and in Canada. In the early 1900s, at the height of the postcard craze, the firm published large numbers of postcards in the U.K., Canada, U.S., Australia and South Africa. From around 1900 or earlier, the firm bought many lithographic images for its postcards from local and national photographers who sold publishing rights to Valentines, and the business was famous for publishing photographs of popular sites worldwide. Postcard titles in this folder include many of those in the Rose postcard folders plus the following titles that are not duplicated. . Municipal Buildings and Post Office . Soldiers’ Memorial . Hopkins River . The Cliffs at Shelly Beach . The Road to Sandy Beach . The Breakwater and Pier This Valentine postcard folder was produced in Australia. It includes pictures from the early-to-mid 20th century. It is one of three in a set, with images of the same locations as other images in our collection but at different periods in time. Each postcard records a moment in history and is significant as a way to compare and show the changes in the local environment and community, building a story of the local history. The images record changes in the coastline, land, bay, buildings and other structures, roads, transportation and even the fashions of the times.Postcard folder, Valentine Publishing, cream cover. One of a set of three displaying images of Warrnambool and district around the mid-20th century. Print on the front and back covers is in brown ink. The front has an image of two laughing kookaburras on a branch, three address lines and an outline for a postage stamp. The back cover has the publisher’s details and a line for a return address. The cover opens like a book, and then the double-sided, Z-folded page of photographs drops downward. Titles are printed below each of the fifteen black and white photographs inside. The folder is secured on the back cover by placing a tab into a slot. The folder was produced by The Valentine Publishing Co. Pty. Ltd. Melbourne“WARRNAMBOOL / PHOTOGRAPHIC SOUVENIR” Symbol: [Two facing kookaburras standing on a branch with beaks open] “Published by The Valentine Publishing Co. Pty. Ltd. Melbourne” flagstaff hill maritime museum and village, great ocean road, shipwreck coast, warrnambool, flagstaff hill, flagstaff hill maritime museum, flagstaff hill maritime village, warramble, postcard, postcard folder, warrnambool scenes, picturesque views of warrnambool, picturesque views of warramble, lady bay, port of warrnambool, breakwater, warrnambool breakwater, viaduct, merri river footbridge, merri river suspension bridge, suspension footbridge, merri river mouth, hopkins river mouth, proudfoot's, fanny nelson, nelson's boatsheds, nelson's boathouse, boathouse, hopkins river boathouses, flett's boathouse, flett, george rose, image of a rose, rose series, rose stereograph co, rose stereographic company, lighograph, armadale victoria, lady bay beach, beach scene, lower light, concrete footbridge, 1922 footbridge, viaduct road, rose postcard, new concrete bridge, 1945, 1890, 1922, small footbridge, 1872 footbridge, 1872, merri river estuary, stingray bay, postcards, concertina fold, z fold, shipwrecked coast, maritime museum, souvenir, warrnambool local scenes, photography, local history, tourism, photographs, visitors, travel, scenes, mid-20th century, 1940s, 1950s, z-fold, 1880s, collection, correspondence, valentine publishing co. pty. ltd melbourne, valentine publishing co. pty. ltd sydney, municipal buildings and post office, soldiers’ memorial, hopkins river, the cliffs at shelly beach, the road to sandy beach, the breakwater and pier

Postcard, black and white: Image shows Town Hall, Bendigo, bus in foreground RH side. 'Competitions' sign on side of Hall. Buses parked along kerb in background in Hargreaves Street. On bottom ' The Rose Series, P 2863, Town Hall, Bendigo, Vic.Rose Series/Rose Stereograph Co., Armadale, Victoriabendigo, buildings, town hall, town hall, bendigo, competitions

Postcard, black and white: image shows corner of Williamson and Hargreaves Streets, with SEC office building. Town Hall in background. On bottom : The Rose Series P 2830, State Electricity Building & Town Hall, Bendigo, Vic.Rose Series/Rose Stereograph Co., Armadale, Victoriabendigo, buildings, sec and town hall, bendigo, state electricity, town hall, hargreaves street

Postcard, black and white. On bottom : ' State public offices, Bendigo, Vic., The Rose Series, P 2859'Rose Series/Rose Stereograph Co., Armadale, Victoriabendigo, buildings, state public offices, bendigo, state public offices, rose series

Postcard, black and white. Image shows woman standing on LH side on shore of lake. Ducks in water and on bank. Island partly visible on RH side. On bottom ' The Rose Series P 2854, Lake Weeroona, Bendigo, Vic'Rose Series/Rose Stereograph Co., Armadale, Victoriabendigo, parks and gardens, lake weeroona, bendigo, lake weeroona, boat sheds

Postcard, black and white: image shows boat shed on LH side of image, facing Lake Weeroona. Hospital building visible in background. On bottom : The Rose Series P 1630, a view at Lake Weeroona, Bendigo, Vic'Rose Series/Rose Stereograph Co., Armadale, Victoriabendigo, parks and gardens, lake weeroona, lake weeroona, bendigo, hospital, boat sheds

Postcard black and white: image shows boat sheds on shore of Lake Weeroona. Seat in foreground on near side of lake. On bottom: 'The Rose Series P 1630, a view at Lake Weeroona, Bendigo, Vic.'Rose Series/Rose Stereograph Co., Armadale, Victoriabendigo, parks and gardens, lake weeroona, lake weeroona, boat sheds, bendigo, sport, rowing

Postcard, black and white. Image shows Lake Weeroona with reflections of surrounding vegetation on lake surface. Person sitting on wooden seat facing lake, in foreground. On bottom ' The Rose Series P 2844, reflections, Lake Weeroona, Bendigo, Vic.'Rose Series/Rose Stereograph Co., Armadale, Victoriabendigo, hospital, lake weeroona, recreation, bendigo

Postcard, black and white. Image shows view looking south-east down View Street towards Charing Cross. Cars parked either side of road, tram on tracks. On bottom 'The Rose Series P 2858' looking S.E. down View Street, Bendigo, Vic.'Rose Series/Rose Stereograph Co., Armadale, Victoriabendigo, streetscape, view street, bendigo, view street, tram, cars, rose series

A postcard taken of Reid's Creek in Beechworth, taken in the early 1900s. This image is a representation of early automboile usage in the Beechworth area, with the car crossing the Reid's Creek bridge. Taken in Sepia tone it also has a detailed look of the foundations of the early bridge.Sepia rectangular photograph printed on matte photograph paperObverse The Rose Series P.10534 / Copyright Reid's Creek, Beechworth, Vic Reverse Left Side of Reverse: Published by the Rose Stereograph / Armadale, Victoria Top of Reverse: Post Card /Printed drawing of a rose The “Rose” Series / De Luxe A Real Photograph / Produced in Australia 1997.2607 Tanley Lower Right of Reverse: 2906 automobile, bridge, reid's creek, beechworth, postcard

Stereograph has been restoredStereograph made of wood. Two windows with magnifying glass in each. Wood and metal stand to hold picture card to be viewed. Three picture cards of siege guns, Duke of York Celebrations, Hobart; Pay day DelhiOn siege guns card, The Rose Stereographs Melbourne, Sydney, Wellington & London.audio-visual technology, audio - visual accessories, audio - visual appliances

Part of the Rose Stereograph Co Armadale, VictoriaBlack and white postcard of Ararat Town Hall taken from a high position on the Vincent Street side of the building. A fountain can be seen on the right and there are two garden beds. A woman is walking on a path between the Town Hall and fountain.The Town Hall Ararat, Souther Cross Series 156

Rose Stereograph Co. series P 12179mcdonald gates, ballarat botanic gardens, gardens, public

Postcard: Image shows gardens, conservatory on LH side. Statue on RH side. On back ' Rose Series Colorview No. 667, published by the Rose Stereograph Co. Glen Waverley, Victoria' On bottom ' Conservatory Gardens, Bendigo, Vic'Rose Series, No. 667, copyrightbendigo, parks and gardens, conservatory gardens, bendigo, conservatory gardens

The Rose Stereograph Company first began producing postcards, identified as the 'P' series (like this particular example) in 1913 and continued in this business until 1967 after which they switched to machine manufactured colour postcards printed by an external company. These were produced by Victorian-era photographer George Rose (1861-1942) often reputed as one of the best photographers in Australia during the later 19th Century and early 20th Century. Rose was born in 1861 in Clunes and began his photography business in 1880 when he founded the Rose Stereograph Company. He later switched to producing postcards after stereographs lost popularity in the early 1920s. The Mayday Hills Hospital was one of these locations photographed by George Rose and published as a postcard. Beechworth's Mayday Hills was chosen as the site of Victoria's newest asylum, at the time, due to the landscape and altitude. The hilltop atmosphere and the native fauna, it was argued, would assist in the cure of the patients kept at the hospital (Wood 1985, 122). The positioning of the hospital had a beneficial effect on the rural town. A pamphlet published by James Ingram and Son (1849) reveal that famous landmarks in Beechworth which included the Post Office, Gaol, Courthouse and Asylum "demonstrate the appreciation of Beechworth by the Government not only as as important district center, but also as a site unrivaled as a sanitarium". There were other locations in contention at the time, but ultimately Beechworth was chosen (Craig 2000,33). Prior to the creation of the Asylum in Beechworth, those charged with having mental illnesses or, as it was termed, "insanity" were unable to be properly cared for in the Gaol (which is where they were often sent). John Buckley Castieau wrote, in 1861 for the Ovens and Murray Advertiser, that the Gaol was unable to properly care for those classified then as "insane" but that they would endeavor to treat them above the other inmates (which he notes is not always the case in other establishments). Castieau wrote this in favour of supporting the building of the Mayday Hills Hospital in Beechworth. It was stated that at the time the Mayday Hills Hospital was built, there were 83 prisoners kept in the Gaol who were to be rehoused to the Hospital on the grounds of "insanity". The classification as someone as "insane", in this period of time is a reflection on the inability to cure and understand illnesses of the mind during the mid to late 1800s. Opening on the 24th of October 1867, the Mayday Hills Hospital was originally named the "Ovens Lunatic Asylum", a title which is very much a product of its time. Whilst controversial, changes to the name is part of the history of the Hospital and can provide much insight into the understanding of mental illness throughout history and the use/disuse of this term provides information into the reception/changing opinions of mental illness in society. The Hospital would later become known as the "Mayday Hills Asylum" and/or "Mayday Hills Hospital" with the latter being the most commonly used title. An article in the Ovens and Murray Advertiser notes that on the 7th of March 1865, the foundation stone of the Hospital was laid (it would officially open in 1867) and that it was such a moment of accomplishment and joy for Beechworth that a letter to the editor even suggested that there should be a holiday dedicated to the day the foundation stone as laid. This reveals an extent to which the townspeople of early Beechworth valued the construction of the Hospital in their town. It provided the town with a sense of prestige and honour. At first glance, the remains of the Mayday Hills Hospital in Beechworth, Victoria, inspire tragedy, trauma and beauty. The buildings themselves, with their Italianate style Renaissance architecture designed by J.J. Clark (Craig 2000, 49 & Smith 2016, 203) reflect a bygone period of European and Australian history. The gardens provide a sense of tranquility and beauty. The experience of those within these walls remains a valuable area of study to provide a more complete understanding. This particular hospital is considered the fourth of its like and one of three identified as the largest of their kind. The Mayday Hills Hospital is a sister to the Kew and Ararat Asylums in Melbourne which are both located in relative proximity. Understanding the role of the Mayday Hills Hospital in Beechworth history is integral to understanding the development of the goldfields town, but also for providing important information as to the history of caring for, and the reception of, mental illnesses in Australian and wider European history. Mayday Hills provides a case study which can be researched through oral history, an analysis of the grounds/buildings and through images like this postcard which portray the structure in a highly deliberate manner. Images like this depict the strong façade of the Hospital and provide a glimpse into the tranquility of the gardens. This has been done deliberately to provide a sense of comfort and healing about the building to those looking from the outside. Further research into the importance of the Hospital in Beechworth and it's connection to the town will be supported through images like these kept in the Mayday Hills photo album in the collection of the Burke Museum.Pale sepia toned rectangular postcard printed on matte card.Obverse: THE ROSE SERIES P. 4689 / COPYRIGHT / ADMINISTRATIVE OFFICES, MENTAL HOSPITAL, BEECHWORTH, VIC / Reverse: Published by the Rose Stereograph Co. / Armadale, Victoria / POST CARD / THE "ROSE" SERIES / DE LUXE / A REAL PHOTOGRAPH / PRODUCED IN AUSTRALIA /mayday hills, asylum, mental hospital, hospital, beechworth

Postcard of The Nerve Test, The Grampians,Vic. ---The Rose Series,P617. Published by the Rose Stereograph Co. Armadale, VicYoung man in suit standing on an outcrop of a rocky ledge,mountain scenery in background.scenery, grampians ranges

Central Park Gardens Rose Series Postcards P1664. Shows Several Palm trees circular gardens and pathways. c1910-1920.Postcard of The Rose Series P. 1644 Central Park, Stawell. Also included are two enlarged copies of the post card. Post card shows hedge of cypress in the background and various sized Palm trees in round garden beds in the foreground. c1910 - 1920With best wishes for the New year from Bob & Mary written on the back of the post card. Issued by The Rose Stereographs Armadale Victoriastawell, tourism

A photographic print of a postcard depicting a major church in Kew.Holy Trinity Church, Kew, ca. 1920-54. Reproduction of a Rose Stereograph Co. postcard in the State Library of Victoria. The reproduction is without the original printed inscription at base which reads "The Rose Series P. 13058 Holy Trinity Church, Kew, Vic." Annotation in pencil on reverse: "KH-4. Holy Trinity Church of England Cnr. High St and Pakington St Kew."holy trinity church -- kew (vic.), churches -- kew (vic.), high street -- kew (vic.)

Emerald Park Lake - early photographEarly postcard depicting Emerald Park LakeFront: The Rose Series P.1021, 'The Drive, Swimming Pool, Emerald, Vic. Back:: Published by the Rose Stereograph Co. Armadale Victoriarose series, swimming pool, emerald park lake

Postcard: On back of card 'Bendigo Pottery (Epsom) 1857, Australia's oldest pottery' Image shows brick kiln on LH side, building with kilns and chimneys in background. On back; Roser Series Colorview No. 887, copyright, published by the Rose Stereograph Co., Glen Waverley, Victoria'Roser Series, No. 887, Copyright'bendigo, buildings, bendigo pottery, bendigo pottery, rose series, kiln, pottery

Black & White postcard ot the Conservatory Gardens Bendigo. The Rose Series P.2856. Published by the Rose Stereograph Co. Armadale Victoria.Camera View holder. Addressed Mrs P Rechter 131 Mitchell St Bendigo Vic. Reverse; Produced by Murray Views, Gympie Q.postcard, photograph, bendigo

Stereograph photo of Australian Infantry Force in Training at Camp Kitchen Ballarat Lining for DinnerSepia Stereoscopic paper photographs mounted on grey cardboard12.926 Australian Expeditionary Force Camp Kitchen Ballarat Vic Lining up for dinner The Rose Stereographs Copyright Melbourne Sydney Wellington & Londonballarat stereograph photo australian expeditionary force camp kitchen rose stereographs

Typical tourist souvenir and photographs of the 1950s. Collected by Lillian Atkinson on holiday in 1959.HistoricalPicture postcard set. 10 black & white postcards of Island attractions on fold out sheet in attached envelope. Contains a brief explanation of tourist attractions on Phillip Island. Produced by Rose Stereograph Co., Armadale, Victoria. Several postcards have writing in blue pen under them. Cowes Jan. 1959postcards, lillian atkinson, phillip island car racing, motor car racing, cowes west beach

A orange coloured postcard album of twelve views of the city of Bendigo, the prints are in Black and White. On the front cover are the words 'Rose Series, Picturesque views of, Bendigo, Australia.' There is a line drawing of a rose on the left hand side of the front, underneath the drawing is written Published by, Rose Stereograph Co. Armadale, Vic.place, bendigo, picturesque views of bendigo., views of bendigo

Stereograph photo of Australian Infantry Force in Training at Geelong Victoria AustSepia Stereoscopic paper photographs mounted on grey cardboard12.930 Australian Expeditionary Force Geelong Some of the Finest Soldiers in the World Ready for Anything, Anywhere The Rose Stereographs Copyright Melbourne Sydney Wellington & London

Panorama of Stawell from Big Hill. Open Cut in foreground, tree on right. Grampians in background. The Rose Series. P. 2723Black & white photograph depicting a Panorama of Stawell town. The image shows a large tree on the right above a cutting. The Rose Series, P 2723 copyright. Panorama of Stawell Victoria on the front. On the back "The Rose Series De Luxe" Published by The Rose Stereograph Armidale, Victoriastawell, panorama