Showing 818 items
matching early postcard
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Port Melbourne Historical & Preservation Society
Postcard - Gasworks, Stay-in Strike, 11 Aug 1937
One from a set of six postcards related to the Gasworks and produced from early images by the City of Port Phillip: Stay-in strike of 1937, men dancing while occupying the Gasworks, 11 August 1937Cards have three logos: Gasworks Arts, City of Port Phillip, Gas and Fuel Corporationindustry, utilities - gas, industrial disputes, south melbourne gasworks -
Charlton Golden Grains Museum Inc
Photograph - Postcard, Charlton Post Office c. 1950s
Charlton's third Post Office. The first was built in 1878 in Camp St, the second was an ornate brick building built in 1879 on the present site in High St. The third Post Office was built in 1941 as an upgrade to the earlier building.Postcard showing the brick Post Office building on High Street. Three windows on each side of the central entrance. Clock above the entrance. Signage above entrance Charlton Post Office. Telegraph pole and open gate on LH side of picture. Text at the bottom of the postcard says POST OFFICE, CHARLTON. No. 4.POST OFFICE, CHARLTON No. 4.charlton post office -
Tramway Heritage Centre
Photograph Album (part of), Ray Pearson's Photo Album - Trams of Victorian Railways, Ballarat, Bendigo, Geelong
... to 1971 / A series of four postcards. / In the early fifties... to 1971 / A series of four postcards. / In the early fifties ...Page 3 of Ray Pearson's Photo Album. Brown card page with two metallic look postcards (landscape format) placed on page using clear plastic photo corners. Both postcard images depict trams in Ballarat. The bottom postcard has come loose of two of it's photo corners (top and bottom on the right) and is not secure on the page. A hand written inscription is written in pencil behind the bottom photograph.Hand written inscription in pencil behind postcard at base of page: W.4. Printed text to left of image on bottom postcard: BALLARAT TRAMS / 1887 to 1971 / A series of four postcards. / NO. 3 LATER ELECTRIC TRAM SYSTEM / In 1934 the State Electricity / Commission took over the Bal- / larat trams from the Electric / Supply Company of Victoria. / During 1935-37 the whole sys- / tem was reconditioned by the / Commission. / For the Coronation of King / George VI, No. 28 was decor- / ated for the occasion. It ran / for three days – 12th, 13th / and 14th May, 1937, and was / painted red and cream. / During the Coronation cele- / brations of Queen Elizabeth II, / the trams carried two flags / mounted vertically fore and aft / on the roof. / Some huge loads were / carried during the second / World War period and owing / to man power shortages, con- / doctresses were employed / from September, 1942 to July, 1946. At one time, the total / reached 23. Printed text to back of bottom postcard: BALLARAT TRAMS / 1887 to 1971 / A series of four postcards. / In the early fifties, loading / on the trams was heavy. When / the lag in housing was over- / taken, however, breadwinners / started to leave the trams and / travel to work in cars. Increas- / ing affluence in the sixties ac- / centuated the trend. Soon the / trams were running with mount- / ing annual losses. Most of the / passengers travelling in these / times were concession holders: / students, pensioners, deserted / wives and T.P.I.'s A fine printed vertical line runs down the centre of the blank writing space to the left of the body text. Above is written: POSTCARD postcard, coronation, ray pearson, vintage trams, ballarat tramway, tram postcard, female conductors, suttons, ballarat tram -
Tramway Heritage Centre
Photograph Album (part of), Ray Pearson's Photo Album - Trams of Victorian Railways, Ballarat, Bendigo, Geelong
... / 1887 to 1971 / A series of four postcards. / NO. 2 EARLY... postcards. / NO. 2 EARLY ELECTRIC TRAMS / Electric trams first ran ...Page 4 of Ray Pearson's Photo Album. Brown card page with two metallic look postcards (landscape format) placed on page using clear plastic photo corners. Both postcard images depict trams in Ballarat. Both postcards have come loose of two of their photo corners (top and bottom on the left) and are not secure on the page.Printed text to back of postcard at top: BALLARAT TRAMS / 1887 to 1971 / A series of four postcards. / NO. 2 EARLY ELECTRIC TRAMS / Electric trams first ran in / Ballarat on 18th Aigust, 1905. / Twelve of the horse trams were / converted to electric cars by lengthening them at both ends. / Eight of the remaining horse / trams were used as trailers to / the motor cars. / The electric trams were / given a secret trial during the / previous night to the opening / date, but the drivers clanged / the gongs so much that it / brought people out of their / beds in night attire. They / formed an unofficial guard of / honour around Wendouree / Parade. / The trams were gaily decor- / ated for Opening Day. As the / line of cars came down Camp / Hill (Sturt Street) filled with / local dignitaries, the brakes on / the last car failed and it crashed / into the one in front. The win- / dows of both cars were / smashed, and the occupants / who had been sitting in state / made an undignified exit. / Seating accommodation was / from 32 to 36. Six small electric / trams were purchased from the / Sydney Tramways in 1905 and / were converted to a similar / pattern to the 12 re-built / Ballarat horse trams. In 1906 / two open summer cars with / open cross seats (popularly / called toast racks) / were intro- / duced. These trams were packed at week-ends with / families en route to picnic by / the lake. A fine printed vertical line runs down the centre of the blank writing space to the left of the body text. Above is written: POSTCARD Printed text to right of image on bottom postcard: BALLARAT TRAMS / 1887 to 1971 / A series of four postcards. / NO. 4 THE LAST DAYS OF THE TRAMS / Despite opposition from reg- / ular tram users, the decision / was taken in 1971 to replace / the trams with buses. A brief / statement issued in July by the / Transport Boar marked the / end of the eighty-four years / during which the trams were an / integral part of the life of / Ballarat: “The change-over to / buses will begin on 23rd / August when buses will replace / trams to the Gardens via / Drummond Street North and / Victoria Street services. The / change on the Gardens via / Sturt Street West and Mt. / Pleasant will take place on 6th / September, and on the Sebas- / topol-Lydiard Street North / routes on Monday, 20th Sep- / tember.” A fine printed vertical line runs down the centre of the blank writing space to the left of the body text. Above is written: POSTCARDpostcard, ballarat trams, ballarat tramways, vintage trams, tram postcard, electric trams -
Cockatoo History & Heritage Group
Postcard, Rose Stereograph Co, Fern Bower, Tourist Track, Cockatoo, VIC
Cockatoo's Tourist Track featured in many postcards that were produced. It was an important attraction for the many holiday makers that came to Cockatoo in the early part of last century.The Tourist Track extended along the Cockatoo Creek, crossing the creek in various parts. It seemingly followed the creek until it ended in the vicinity of Mountain Rd and started near the swimming pool.Original Postcard - The Rose Series P 1619 cockatoo creek, tourist track, rose series postcard, cockatoo victoria -
Bendigo Historical Society Inc.
Newspaper - JENNY FOLEY COLLECTION: MEMORIES
Bendigo Advertiser ''The way we were'' from 2004. Memories: a postcard of the fountain and Pall Mall taken some time in the early 1900s.newspaper, bendigo advertiser, the way we were -
Bendigo Historical Society Inc.
Postcard - BASIL WATSON COLLECTION: ROYAL FLYING CORPS BASE, MONTROSE, UK
Black and white postcard. On bottom of card: "An early morning flight. Royal Flying Corps Base, Montrose' Image shows a bi-plane flying very low over the airfield, hangars in background.military, aviation, royal flying corps -
Bendigo Historical Society Inc.
Photograph - LYDIA COLLECTION COLLECTION; LIFE IN OTHER LANDS
A green tin with a pictures of trees on the lid. The words 'Autumn Glory' are also written on the lid - 1. Series 1 - 12 'Life in other Lands.' A set of six photographs in each envelope. From pictures painted by E .S. Hardy. The All-British Picture Company Ltd., The Sunday School Union, 57/59 Ludgate Hill. London, E.C.4. 2. One envelope containing beautiful coloured reproductions of the paintings by E. Stuart Hardy. Titled 'Early Saints of History.' A.B. Shaw & Co., Ltd. 3, Creed Lane, Ludgate Hill, London, E.C.4. 3. Four black and white postcard size photographs of the process of making Guinness in a plain envelope.place, tin, lydia chancellor collection, collection, tin, photograph, photo, photos, photographs, guinness manufacturing, history, early saints of history, saints, st. columba, st. patrick, caedmon, st. augustine, st. benedict, st. francis, life in other lands, china, japan, africa, eskimos, inuits, south seas, india, geography, person, people, e. s. hardy, art, artwork, painting, place, societies -
Melbourne Water
Postcard, The Car Park at Maroondah Reserve, c.1940
The Maroondah System was first and foremost developed as a functional component of Melbourne's Water Supply System. In addition to functionality, the Melbourne and Metropolitian Board of Works (MMBW) envisioned the Maroondah Reserve to be enjoyed aestethically and recreationally by the public. This souvenir postcard illustrates the realisation of the Maroondah System as a local recreational and tourist attraction in the early 20th century. The Maroondah Reserve gardens were landscaped with English-style ornamental stonework, exotic trees, flower beds and rose gardens. All features of the water supply system became widely celebrated as beauty spots that continue to be very popular to this day with tourists and locals alike. This souvenir is a product of that flourishing tourist trade. These water supply sites continue to enhance Melbourne’s charm and liveability and are now recognised as places of cultural and historic significance.This souvenir item represents an important historical aspect of the MMBW by demonstrating the popularity of its water asset sites as recreational places and tourist attractions, and although these sites are functional parts of the water supply system, they were also designed to be enjoyed by the public both aesthetically and recreationally. The souvenir postcard is significant for its documentation of the Maroondah Water Supply System developed through the late nineteenth and early twentieth century, shaping the formative years of Melbourne. The postcard is also historically significant for its association with the MMBW and is viewed as a noteworthy achievement of the organisation. Souvenir coloured rectangular postcard with a framed picture of the carpark at the Maroondah Reserve.melbourne metropolitan board of works, mmbw, maroondah reservoir, melbourne water, scenic view, souvenir -
Bendigo Historical Society Inc.
Postcard - BASIL WATSON COLLECTION: POSTCARD - PLANES AT MONTROSE BASE, ca. 1914
Postcard, written on bottom in white: 'Early morning at the Royal Flying Corps Base, Montrose'. Numbered 325 in bottom LH corner. Bi-planes on wide open area, in front of hangers with one bi-plane in air above.Excelsior Seriesaviation, military, royal flying corps -
Bendigo Historical Society Inc.
Postcard - CARWARDINE COLLECTION: TOWN HALL BENDIGO
Black and white postcard. On top LH corner 'Town Hall, Bendigo'. Image shows two storey Town Hall building with clock tower. Corner of Market Building on LH side. Early motor vehicle ( 1920's) in front of building. Written on back of card ' 1926, Dear Alf, just a line to say that we were very pleased hearing that you got back safely. The flowers arrived in good order. I was very pleased to get them. We were surprised to see that you had such a variety of carnations, sweet peas and marguerites also were very (illegible) Mother does not seem nearly so well she is certainly getting weaker, doctor was up again today, he said he could not prescribe anything different to what she is taking to keep up her strength' Card not signed. Receipt number 355/16bendigo, business, carwardine soap and candle -
Bendigo Historical Society Inc.
Postcard - CARWARDINE COLLECTION: POST OFFICE AND LAW COURTS BENDIGO, 1800/1900
Sepia colour postcard, portrait style Written on bottom 'Post Office, and Law Courts, Bendigo'. Image shows many people walking down Pall Mall on footpath outside Law Courts and Post Office. Women wearing ankle length dresses, large 'picture' hats. Men suits, straw boaters. Clothing appears to date to 1800's to early 1900's. Receipt number 355/16Printed in Saxony, on back of cardbendigo, business, carwardine soap and candle -
Bendigo Historical Society Inc.
Postcard - CARWARDINE COLLECITON: ALEXANDRA FOUNTAIN BENDIGO
Sepia postcard. Written on bottom ' Alexandra Fountain, Bendigo' Image shows Alexandra Fountain with View Point buildings in background. Tram on RH side. People walking around base of fountain. Early 1900's ? Receipt number 355/16Printed in Saxonybendigo, business, carwardine soap and candle -
Deaf Children Australia
Postcard, N.J.Caire, Teaching the Dumb to Articulate, 1909?
These are a pictorial documentation of the early years of the Victorian Deaf and Dumb Institution. A record of the people, children, buildings and activities of the Victorian Deaf and Dumb Institution up to 1920. B&W photograph by N.J.Caire, on a postcard, of the pupils in a class learning to articulate at the VDDI On Front of postcard: "VICTORIAN DEAF & DUMB INSTITUTION, ST. KILDA RD., MELBOURNE./Teaching the Dumb to Articulate/N.J.CAIRE, Photo, 4 Darling Street, South Yarra, Victoria." deaf children australia, dca, victorian deaf & dumb institution, vddi, deaf education, pupils, n. j. caire -
Deaf Children Australia
Postcard, N.J.Caire, Tug of War, 1909?
These are a pictorial documentation of the early years of the Victorian Deaf and Dumb Institution. A record of the people, children, buildings and activities of the Victorian Deaf and Dumb Institution up to 1920. B&W photograph by N.J.Caire, on a postcard, of the girls' Tug of War, at the VDDI with a photograph of the postcard In black and white. On Front of postcard: "VICTORIAN DEAF & DUMB INSTITUTION, ST. KILDA RD., MELBOURNE./Tug of War/N.J.CAIRE, Photo, 4 Darling Street, South Yarra, Victoria." deaf children australia, dca, victorian deaf & dumb institution, vddi, education, deaf education, pupils, n. j. caire -
Buninyong & District Historical Society
Postcard - Black and white photograph, Schoolchildren Mount Mercer School circa 1920, 1920s
A group of schoolchildren photographed in about 1920 outside Mount Mercer School possibly by a teacher Mrs. Essie Sims Representation of the small outlying schools in the early twentieth centuryBlack and white postcard of School Children at Mount Mercer School circa 1920Mt Mercer School 1920education, mount mercer school -
Buninyong & District Historical Society
Postcard - Black and white photograph, Schoolchildren, teachers, parents at Mount Mercer School circa 1920, 1920s
A group of schoolchildren and adults photographed in about 1920 outside Mount Mercer School possibly by a teacher, Mrs. Essie Sims Representation of the small outlying schools in the early twentieth centuryBlack and white postcard of School Children, teachers and parents at front of Mount Mercer School circa 1920Mt Mercer School education, mount mercer school -
St Kilda Historical Society
Ephemera - Postcard, The Scarlet Troubadours are Coming!, c1909-1914
Postcard advertising the Scarlet Troubadours, a troupe of around 9 entertainers that were popular in Australia and New Zealand over a period of 5 years in the early 20th century. They performed light opera and vaudeville. Managed by Edward Branscombe, who pioneered the use of open air venues with his 1909 season at St Kilda.Unused postcard printed in colour on the front, and in blue on the back. the scarlet troubadours, edward branscombe -
St Kilda Historical Society
Postcard - Photograph of tree, Corroboree Tree, St Kilda, 1952
Aboriginal people of early settlement days congregated and held their ceremonies under and in the vicinity of this treecolour photograph -
St Kilda Historical Society
Postcard - Print colour, 1873
Early image of Alfred Square St Kilda with surrounding builldings. Reproduced from the original at the Athenaeum Clubcolour reproduction of original oil painting 1873. Meet of Melbourne hounds in Alfred Square. Meet of Melbourne Hounds at St Kilda painting by permission of the Committee on the Athenaeum club Melbourne -
Lakes Entrance Regional Historical Society (operating as Lakes Entrance History Centre & Museum)
Postcard, 1910 c
given to donor by family of a woman who worked there before 1920Sepia toned post card showing early photograph of Merrangbaur House when it was run by Mrs McGuiness showing original hip roof with additional guest accommodation Lakes Entrance Victoriabridges, township -
Lakes Entrance Regional Historical Society (operating as Lakes Entrance History Centre & Museum)
Postcard, S Vogt Bairnsdale, 1910 c
on back of card Fish 32 Francis St Bairnsdale Hemmings were early Lakes Entrance familySepia toned postcard showing R Hennings Tea Rooms on Esplanade Cunninghame Group of ten adults and children outside shop with group of children outside next shop Lakes Entrance VictoriaCunninghame Gippsland Lakessettlers, buildings, genealogy -
Clunes Museum
Photograph
MIXED CHURCHES CHOIR WERE THE TOP CHOIR IN THE STATE. THEY WON AT SOUTH STREET AND ALSO WENT TO TASMANIABLACK AND WHITE PHOTOGRAPH POSTCARD OF THE MIXED CHURCHES CHOIR MR. LE MARSHALL WAS THE CHOIRMASTER. DURING THE EARLY 1900'S THE CHOIR WON AT SOUTH STREET AND THEY COMPETED IN TASMANIAlocal history, photograph, choirs, church -
Clunes Museum
Photograph
PHOTOGRAPH OF CLUNES TOWNSHIP IN THE EARLY 1860'S -CONSISTING OF 1 POSTCARD AND 4 DIFFERENT SIZE PHOTO COPIESCLUNES IN THE EARLY SIXTIESlocal history, photography, photographs, clunes township -
Clunes Museum
Photograph, C 1905
EARLY PHOTOGRAPH OF FRASER STREET, CLUNESORIGINAL SEPIA POSTCARD PHOTOGRAPH OF CLUNES MAIN STREET, FEATURING HORSE AND CART AND R. THOMAS CRITERION HOUSE DRAPER SHOP.FRASER STREET CLUNESlocal history, photography, photographs, shops, r. thomas criterion house draper shop., clunes township -
Peterborough History Group
World War One transcribed letter
The text mentions that Mr Gordon McArthur received a postcard in France, 1917, WWI, from the Peterborough Hotel and he then lists the names of those who signed the card. Later research by Bim Affleck lists the names and who each person is.Notes names of people present at Peterborough in early 1917. Typed transcription of a letter dated 15th April 1917, sent from Mr Gordon McArthur in France to his mother mentioning a postcard from Peterborough.gordon mcarthur, george rowland hope, henry percy henty, charles edward lang, samuel furneaux mann, james irvine, james george irvine, william henry irine, sir george cusendon, winnie austin, vera austin, s. turner shaw, c. turner shaw, dr hewlett breton, william burrow cumming, maidie cumming, doris cumming, world war i, war correspondence -
Yarrawonga and Mulwala Pioneer Museum
Photograph - Yarrawonga Mulwala Photos - framed
Four postcard sized black and white photos of Yarrawonga and Mulwala area late 1800’s early 1900’s. Belmore Street looking south, Exchange Hotel Mulwala, Palms along Belmore St, Yarrawonga and Belmore Street looking north in 1882. These are all prints of original photos and are placed in a contemporary frame with matte surroundings belmore street, exchange hotel -
Geelong Naval and Maritime Museum
Postcard, Photograph of Claude Vincent Drury, c.1922-1925
Claude Vincent Drury (Service No. 10536) commenced with the RAN in December 1922. His records show he served for a period of 3 years and was stationed at the London Depot and on the HMAS Cerberus and HMAS Geramium (survey ship) between 1922-1925 (National Archives online, Series A6770, Barcode 4414684).This photograph is significant for its historical connections to Claude Vincent Drury who served in the RAN during the early to mid 1920s.Postcard from Claude Vincent Drury (c.1922-1925) in uniform with a hat with "Cumberland" on it to Elsie and Clarence.Handwritten message "From Claude/ To Elsie/ and Clarence/ with love" Printed on back of postcard "Photo by C. Purris(?) ... Photographic Studio,/ 101 Fore Street Devon ... 4863"claude vincent drury, hms cumberland -
Whitehorse Historical Society Inc.
Memorabilia - Box - Cigarette silks, 1911 - 1917
These type of cigarette silks were included in WD & HO Wills cigarette packets to induce women in particular to take up smoking.|The Word 'Cartophilic?|It is believed that this unusual word was coined in the 1920s by Col. Bagnall, an Englishman, who was the father of the hobby of cigarette card and trade card collecting. It is thought to be a combination of a Latin word, 'carto' meaning 'card and the Greek word 'philic', meaning 'love'.- lover of cards. The term originally related to the collection of the two types mentioned, however, our Society has included postcards in the range of items collected by our members.|The Cigarette Card|The cigarette card began its evolution in the United States of America, in the early 1880s as a plain piece of cardboard used by tobacconists to protect the cigarettes which were sold in that era, not in packets, but loosely. A purchaser would buy his cigarettes then wrap them in paper around the small piece of cardboard, which acted as a stiffener. In fact, for many decades, cigarette cards were known as 'stiffeners' in the USA.|The card depicting 'The Marquis of Lome' is reputed to be the first known cigarette card issued. This is thought to have been in 1879. It did not take long for an enterprising entrepreneur to recognise the advertising potential of the cigarette card, and, very soon, the cards began displaying popular images, often in sets. This had the effect of youngsters, wishing to complete their sets, harassing their fathers to buy a specific brand of cigarettes. The kids who collected cards in the days when they were being issued in the cigarette packets, would hang around outside the local tobacconist's shop, pestering the men who had just bought a packet of cigarette, with the cry: 'can I have the cig can mister?'|It is a proven fact that, here in Australia during the 1930s, at least one set had one card deliberately withheld and issued very sparingly. This card is No. 86 (Mrs Jack Crawford) in the Carreras 'Turf Personality Series'. Thus, in a set of reasonably easy cards to get, this one card is a constant source of frustration for the collector, and as such, commands a premium when it comes to price. It is not hard to imagine the young collector nagging his to Dad to keep buying 'Turf' cigarettes to enable him to finish the set.|From small beginnings the cigarette card soon gave rise to a booming industry in itself. Artists and writers were|employed to produce the cards, which were miniature works of art and served as little encyclopaedia's for the children of the day. By the 1930s cards were being issued in the countless millions. It has been stated, in one book on the history of cards; that 450 million sets of a series produced and issued by the prolific issuer of cards in the United Kingdom, WD & HO Wills. As each set contained 50 cards you would need a calculator with a very long result window to see the answer to how many cards of that series were in circulation.|Australia's involvement would appear to have its beginnings with the English and American firms who shipped their tobacco products here and the cards of American Tobacco Company (ATC) are found in great numbers in early Australian collections; many featuring Australian subjects, e.g. 'Australian Parliament a 1901 issue. Earlier U.S. sets depicting Australians included Goodwin & Co's, so called. 'Australian Series' with cricketers and Australian Rules footballers who were on the sporting scene during the 1880s. The caption of one of theses cards reads:|'W.Hannysee. Captain Port Melbourne Football Club' which enables us to pinpoint the year of issue to either 1889 or 1890.|On the Australian scene the first local manufacturer who issued cards seems to have been The National Cigarette Company of Australia Proprietary Limited, whose 'Tally Ho' packets contained cards from a series of thirteen featuring the touring 'English Cricket Team 1897-8' Of the few Australian manufacturers who issued cards, only two companies issued more the two sets.|Undoubtedly the cards issued by the Melbourne firm Sniders & Abrahams (later Sniders & Abrahams Pty Ltd) are the 'jewels in the crown' of Australian card issues. They issued some thirty-three series, with numerous sub-series and allied issues such as metal badges, metal football shields, celluloid flags etc., which ensured that the hobbyist had a vast range from which to collect. Sporting themes – football, cricket, horse racing – dominate, indicating the Australians' love of sport and the outdoors was as strong in those earlier times as it is today. Military, animals and birds themes were also to the fore, with a touch of culture being provided by 'Shakespeare', 'Dickens', actresses and even classical 'Statuary'. Humour was not forgotten with 'Cartoons and Caricatures', 'Naval and Cricket (double meaning) Terms' and the 'Jokes' series. Art and history were covered by the artist, S.T. Gill's 'Views of Victoria in 1857' while the stereoscopic 'Views of the World' expanded the collectors' knowledge of the world as a whole.|The Sniders & Abrahams series began in 1904 and by 1919 the company was in decline and was eventually taken over by G.G. Goode & Co. Ltd. This company produced one set only, the highly collectable 'Prominent Cricketer Series' issued in 1924. During the early to mid-1920s, J.J. Schuh Tobacco Pty Ltd issued eight series, again containing the popular subjects of sport and war. At least two provincial tobacconists, Lentens of Bendigo and Baillies of Warrnambool, issued private football series. The last series of cards issued by a truly Australian firm was Dudgeon & Arnell's '1934 Australian Cricket Team'.|The Australian market was not neglected by the English companies with WD & HO Wills, Godfrey Phillips and Ogdens all making their contributions. By far the most active issuer was the long-established company Wills, whose 'Cricketers' of 1901 heralded the flood of Australian series, which continued into the mid-thirties.|The onset of the 1939-45 World War sounded the death knell of the cigarette card and very few post-war issues were made, certainly not here in Australia.|The Trade Card|The Trade Card is a non-tobacco item used by manufacturers to promote and advertise their products, in the same way that cigarette cards were. It is uncertain exactly when they were first produced, but in the USA, non-collectable cards were issued by firms in the early 1800s. These were more akin to a latter day 'business card'. It was not until the 1850s, when coloured and pictorial cards were issued to advertise and promote products that the Trade Card|became a collectable item. Many beautiful lithographic cards were produced in this early era and they are very mu sought after by collectors. By the 1870s the issues of Trade Cards became more prolific and it is from this era that more cards are seen.|Again, it is difficult to pinpoint the exact date of the first Australian Trade Card and it may be that the highly collectable and extremely rare 'American Candy Co's' - 'Pure Caramels' Australian Rules football card, issued i 1891, is the earliest series. This confectionery firm was located in Fitzroy, a Melbourne suburb. To date only two subjects have been seen.|Another early set was 'Flags', issued by F.H.Fauldings & Co. It featured testimonials of seven English cricketers who toured Australia with the 1894/5 Test team. Fauldings was an Adelaide based firm which manufactured medicinal toiletries, soaps and oils, using the distinctly Australian eucalyptus oil. During the 20th century a multitude of Australian businesses issued trade cards, with confectionery manufacturers such as Hoadleys, Allens, Sweetacres and Australian Licorice producing the majority of them. Again sporting themes dominated with the ever popular Aussie Rules football cards being the most numerous. Cricket issues ran a close second.|Apart from sporting cards, almost every subject imaginable was covered by the Trade Card, making it the most diverse and interesting branch of cartophilly. In contrast to the Cigarette Card, which had its demise prior to the Second World War, the Trade Card is still alive and well.|We all are aware of the long running 'Birds of Australasia' series put out by Tuck-fields Tea and 1 doubt if there is a kitchen drawer in Australia that has not got one or two of these informative and attractive cards floating about in it. These cards were first produced in the early 1960s and are still being inserted in that company's packets of tea. Such is also the case with Sanitarium Health Foods, manufacturers of the well known Weetbix, who began issuing cards, with a wide range of subjects, in the early 1940s and continue to do so.|The 1940s and 1950s saw the two breakfast food giants, Kornies and Weeties dominating the card scene. Kornies footballers were in production fora decade from 1948 to 1959. Four years later in 1963, we saw the start of four decades of Scanlens bubble-gum card issues, both football and cricket. In the mid 1990s, with the end of the Scanlens/Stimorol cards, the Trading Card came on the scene. These cards do not fit under the umbrella of the Trade Card, having been produced and marketed purely as a 'collectable' with no connection whatsoever to any product, which of course is necessary for an item to be classified as a Trade Card.|The earliest British postcard was issued in 1870 and was designed to send short messages; the stamp was printed on the card, therefore it did not require an envelope. It was considered by many to be lowering the postal standards because the texts were no longer private. However the cards were a great success as on the first day of issue in 1870, half a million passed through the London postal centre.|The first illustrated postcards are said to be those introduced by a French stationer in 1870. He realized that French troops fighting in the Franco-Prussian War needed to be able to send short messages to their families and designed a 'postcard' to suit the purpose. As many of the soldiers were illiterate they decorated their cards with sketches of their many activities at the front rather than writing; thus creating a picture postcard. Private enterprise soon saw the great financial possibilities of this new easy and attractive way of communication by post; also sending a postcard cost less than postage for letters. It was correctly assumed that postcards were likely to overtake letter writing in many instances.|Between 1875 and 1882 every state in Australia introduced official postcards, N.S.W. first and Tasmania last. Each state produced a simple type of postcard with a pre printed stamp allied to that state. The stamp side stated 'The Address Only To Be Written On This Side'; the reverse side sometimes carried a simple illustration or decoration with space fora short message, each state extolling their own state's virtues. In 1901, with the advent of Federation, the new Government became responsible for all postal services in Australia and produced postcards for sale in every state. With several mail deliveries each day in most towns, postcards were used for many purposes. One 1906 postcard, with an illustration of fruit, was sent from Mrs X in the morning to her greengrocer ordering her fruit and vegetables to be delivered that afternoon. Another lady asks her charlady to 'come this afternoon'.|Australian private enterprise also began selling pictorial postcards, most companies using the very experienced German printing works who were the worlds best in the field of lithography and fine detailed colour-printing. Many of these beautiful German cards still exist today, 100 years later. Australia did have a few fine printers but they were in the minority. Black and white postcards printed in Australia in the early 1900s were often of good quality e.g. postcards printed by 'The Bulletin', illustrating the works of 'The Bulletins' top artists.|Between c1903-09 The Melbourne company Osboldstone and Atkins etc. printed coloured reproductions of 46 J.A. Turner bush/rural life paintings, which were generally of good quality and became hugely popular and still sought after today. Like thousands of homes in Europe, Britain and U.S.A., many Australia homes had albums of cherished postcards, which were given pride of place for visitors to see and enjoy.|Postcard collecting remained popular but was changing with the times. About 1912 the Australian photographer George Rose of Melbourne began to produce topographical B/W real photographic postcards covering most of Australia and other photographers began to do likewise. These cards soon found their way into collections as well.|WWI and the horrors of war suddenly changed the world; postcards were still in great demand but the subject matter was far more serious. Thousands of postcards from the trenches in European war zones arrived in Australia to be included in family albums. Propaganda and recruitment messages were produced to encourage enlistment. Australian postcard producers began to create cards decorated with gum leaves, boomerangs, wattle etc., which were designed for sending to Australian troops serving overseas. Very few 'pretty' cards were available, as access to the Gentian printing works was no longer possible and exporting of postcards from Britain was very limited. By the end of WWI people had other more serious problems to contend with and the avid postcard collecting hobby declined, fold greetings took over and topographical photographic postcards became a small but steady income for the producers and newsagents etc. in every town.|Fortunately many of these old postcards still exist and are avidly collected by a new generation or postcard collectors. The Australian Cartophilic Society Inc. is one of four postcard/cigarette card organizations in Australia. They are, N.S.W. Post Card Collectors Society; Queensland Card Collectors' Society Inc. and West Australian Card Collectors|Society, and across the Tasman there is a New Zealand Postcard Society.|References:|Picture Postcards of the Golden Age A Collector's Guide by Toni & Valmai Holt. Picture Postcards in Australia 1898 - 1920 by David CookBox of Cigarette Silks ( 10 ) depicting animal motifs, which were placed in cigarette packets as an incentive for women in particular to smoke.|WD & HO Wills|Produced 1911 - 1917personal effects, smoking accessories, recreations, collections -
Whitehorse Historical Society Inc.
Postcard, Historic Postcard - Set 1 no 6 - Electric Supply Truck, 1920s
Black and white historic postcard (Set 1 No 6 ) Nunawading Shire Electric Supply - early 1920s - showing truck and five men squatting beside it. Original supplied by Nunawading Library & Information Service.nunawading shire electric supply, nunawading library & information service