Three colour photos Gold Reef Mall. Post Office end 1990sstawell main street streetscape

The original postcards in this series (2013.002 to 2013.018) were generously loaned to Williamstown Botanic Gardens by a private collector for copying. The postcards are evidence of the interest the gardens held as a subject for postcard publishers. The text and images provide a snapshot into fashions, social interests and concerns of the time. The professionally produced images provide a pictorial history of Gardens including changing planting styles, various structures and features of the Gardens eg the aviary, cannons, the fountain, the second Curator’s Lodge and gates. The images offer an opportunity to compare garden vistas with the present day. This card is a rare image of the original aviary built in the Gardens in 1892. The card also demonstrates how postcards were used as a method of contact in contrast to the contemporary use as souvenirs. The writer of the card, Polly, is anxious to receive a return postcard from Lila, writing that a reply should be sent that night. A black and white scene of a curving path with a square looking building at the centre. The 1894 MMBW plan shows that the building was triangular. The building is solid at ground level with the appearance of long vertical columns. The roof is light coloured and hip shaped with a finial at the apex. There is a garden set in the lawn on the left side of the image, shrubs and a palm at the left front corner of the building and tall trees in the background. The building is an aviary, which was built in north east section of the Gardens during 1892. The date of its removal is unknown. Front: ‘GARDENS, WILLIAMSTOWN’. Reverse: Centre top: ‘Post Card’; Vertical on left side: ‘P. & W. Series’; Right side ‘Address Only’. The card is addressed to Lila of ‘Ferguson St, N Williamstown’ from Polly. In pencil ‘1908 or later’ (believed to be inserted by the vendor of the card).postcard, gardens, post-card, williamstown-botanic-gardens, hobsons-bay-city-council, garden-path, aviary, 1908

The Curator’s lodge, designed by the Town Surveyor, HV Champion, was constructed in 1907 following the re-organisation of the north-east corner with the demolition of the old curator's cottage and erection of new gates. Lee Heap Furniture Warehouse of Williamstown used the postcards to advertise. The postcards are evidence of the interest the gardens held as a subject for postcard publishers. The text and images provide a snapshot into fashions, social interests and concerns of the time. The professionally produced images provide a pictorial history of Gardens including changing planting styles, various structures and features of the Gardens eg the aviary, cannons, the fountain, the second Curator’s Lodge and gates. The images offer an opportunity to compare garden vistas with the present day.A sepia image looking across a path bordered with rocks of a house (the Curators lodge) behind a fence. In front of the fence there is a young girl sitting on a rock with a young boy standing beside her. The house is timber with two brick chimneys, the right hand one half hidden by foliage. The house is federation style with timber battening above the front window. A timber frieze is above a verandah supported by three posts and light coloured brackets. Front: ‘Williamstown Gardens. Vic.’ ‘0457/1’ THE CROWN STUDIOS, SYDNEY’. Reverse: Centre top ‘POST CARD’ with a logo in the middle of the words. Left top corner a drawing of an artist’s board and brushes with a camera in the centre. Left side ‘MESSAGE ONLY.’ Right side ‘ADDRESS ONLY.’ Top right corner inside a dotted rectangle ‘STAMP HERE’. Bottom on card ‘BY THE CROWN STUDIOS, SYNDEY.’ Under the vertical line down the middle line ‘Neither the Address not the Message must cross this line’. In ink ‘With Compliments / from’. An oval stamp with scalloped rim ‘LEE HEAP FURNITURE MANUFACTURER’ inside inner oval ‘FURNITURE WAREHOUSE, / WILLIAMSTOWN’.postcard, gardens, post-card, williamstown-botanic-gardens, hobsons-bay-city-council, curator’s lodge, children, federation style, crown studios, lee heap furniture warehouse

The construction of Seaview commenced in 1860, after David Talbot, purchased the land from James Atkinson,It had been suggested that it was intended to be double storied but there is no evidence of how that would have been accomplished. Following Talbot’s insolvency, Michael O’Reilly leased the house in 1862 until 1876 when he left for Melbourne.William Powling (Solicitor) acquired the house for Eight hundred and twenty three pounds in 1890 and lived there the rest of his life. His son Ernest Powling continued living there before selling it to Matthew Cathcart in 1917.Coloured photograph of Front of Seaview showing bay window and verandahsouvenir, port-fairy, seaview, philip street, house

A card sent to Miss R. Atkinson of West Warrnambool to add to her collection of postcardsHand coloured Photograph of the Moyne river road bridge, a domestic windmill in foreground and in the background large sheds made for use as a postcard with reverse side stamped Front:- Moyne bridge & river, port Fairy. Reverse:- aug.13/8/08- i hope this will be a welcome addition to your collection yours Sincerly, L Murphy - To Miss R Atkinson, West Warrnambool moyne bridge, moyne river, windmill

Memorial built to the memory of s.s.Casino and the 10 lives lost when the ship on the morning of 10 July 1932 after attempting to berth at Apollo Bay jetty in heavy seas pierced her hull with the fluke of her anchor She put about again and headed for the beach but sank. It was unveiled on 8 July 1934 by Mrs. C.A. Melhuish, daughter of Captain Thomas Boyd the first master of the Casino. It is bluestone cairn supporting the Casino's propeller and the town wreck bell. On one side a bronze plaque carries the names of all ten lives lost on the other side is a bronze plaque marking the 100 anniversary of her registration placed in 1982.Hand coloured photograph of the bluestone memorial with attached propeller of the s.s.Casino and brass plaque on sidememorial, s.s.casino

S.s.Casino crowded with tourists returning after sailing around the bay during Terang Day. The couta boats in full sail possibly did the same thing Hand-coloured photograph of ship and wharfship, boat, sea, river, s.s.casino, couta boats, moyne

Bank of Australasia known as the “Ivy” bank for the ivy growing over the face of the buildingColoured (tinted)photograph Bank of Australasia, Port Fairyshop, commercial, bank, sackville street, cox street, ivy bank, australasia

Hand coloured photograph of a rocky outcrop above a small sandy cove Rocky coast Port Fairy No !0beach, sea, seascape

South Beach bathing boxesColoured post card of South Beach taken from the West and depicts the bathing boxes in the backgroundSouth Beach Port Fairybeach, sea, seascape

Funding for the construction of the Rotunda was bequeathed in the Will of local resident Mrs Annie Williams, who was born in Daylesford in 1872 and died in Kew in 1930. Annie’s Will stipulated that the remaining value of her Estate be spent on erecting a Bandstand in the Port Fairy Botanical Gardens dedicated to the memory of her brother Hugh, a stretcher bearer in WW1 and who died in 1921 after being discharged with health issues, her husband Henry, and herself naturally. There is a plaque dedicated to Annie on the Bandstand She requested that the Bandstand be a replica of the one at Daylesford but by 1933 the value of her Estate had diminished to £76.4/8 which was insufficient to cover a similar design and the Borough Councillors felt it would be too extravagant for the Port Fairy Botanical Gardens. Local builder J.J.McLaren’s tender of £71.15/- was accepted and the octagonal concrete pillared construction was completed with the use of sustenance labour the following year. The Bandstand was opened in December, 1934 with a performance by the Port Fairy Band and local residents enjoying the entertainment and a picnic. In 1934 it was reported that there was some fuss in Council because of the whereabouts of the sum of approximately £3/- , being the amount left over from the build. After some months of debate, in which the Councillors suggested that the Engineer had used the money inappropriately, and to which he responded that the build had cost more than the quote, the matter seems to have ended there Coloured photograph (hand tinted) of the stand of cypress trees leading to the rotundaThe Park, Port Fairy - No. 3botanical, garden, cypress, tree, rotunda

These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and images is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.The cover and text from a postcard folder featuring coloured images of Falls Creek in the 1970s.falls creek village, postcards falls creek, s. k. pearce

Postcard of the front of Mt Buffalo Chalet, coloured , no handwriting on the back. Donated by a former guest."THE CHALET MT. BUFFALO, VICTORIA / POST CARD"

These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A postcard featuring a coloured image of the very busy Day Visitors' Shelter and Parking area.astra falls creek, falls creek accommodation, falls creek businesses

These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A postcard featuring a coloured image of the Summit T-Bar Lift. The Summit T-Bar was replaced the Nissen rope tow in 1961. It was replaced in 1992.astra falls creek, falls creek accommodation, falls creek businesses

These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A postcard featuring a coloured image of the Spur T-Bar looking towards the Village and Spion Kopje in the background. The Spur T-Bar was constructed by Ron McCallum in 1961 ad operated until 1999.astra falls creek, falls creek accommodation, falls creek businesses

These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A postcard featuring a coloured image of the Lower T-Bar and the Snow Crystal Inn. The Inn was constructed in the late 1950s. It has since been demolished and rebuilt.astra falls creek, falls creek accommodation, falls creek businesses

A blue self patterned hardcover non fiction book with the title printed in gold lettering: Channel Islands Edith. Carey (author), Henry Wimbush (illustrator) and the publisher A&C Black at the bottom.It has a damaged white paper dustjacket with the same information printed in blue lettering as well as a coloured illustration of The Sister Rocks, Alderney in a blue lined frame. The back of the jacket has a list of Books and Postcards on the Channel Islands with details and prices. There is an inscription on the right hand endpapers written in faded black ink. Opposite the tile page is a frontispiece coloured illustration of St. Peter-Port, Guernsey, from the Pool. There are several coloured illustrations throughout the book.p.226non-fictionAn up-to-date account of The Channel Islands to sketch out the history of Jersey, Guernsey, Alderney and Sark, pointing out a few of the many legends and traditions associated with them, the storm and stress through which they have battled, some of the remnants of feudalism which they have managed to preserve, and certain conspicuous men and women who once lived in them. Mr Wimbush has painted them as they are - these delectable fragments of France.travel books, books, channle islands, history

Also a 10x15cm sepia coloured copy, and a 16.5x25cm black and white enlargementBlack and white small format postcard of the Western wharf also known as Post Office Jetty, or Freemans Jetty. It shows some of the buildings on Esplanade, Rubeena, in foreground, SS Wyralla passing wharf. Lakes Entrance Victoriajetties, boats and boating, waterfront

THE SUSPENSION BRIDGE OVER CRESWICK CREEK, PLACED AT CREEK PARADE CLUNES, WAS WASHED AWAY IN A SEVERE FLOOD.COLOURED PHOTOGRAPH OF SUSPENSION BRIDGE CLUNES. PRODUCED AS A POSTCARD - 2 COPIES. ANOTHER COPY HAS BEEN ENLARGED TO A4 SIZE AND LAMINATED - 760.2SUSPENSION BRIDGE - CLUNESlocal history, document, postcard, bridges

The nine postcards in this set were donated together and date to the early 1900s. All but one postcard in this set shows images of Warrnambool, in the Western District of Victoria; the other has a London image. The postcards were all printed in Great Britain according to that country’s postal regulations. The fronts of all cards have titles printed in red. Most of the images on the cards are attributed to photographer Joseph Jordan and belong to the Jordan Series. The back of these cards has an outline for a postage stamp, a vertical dividing line and a heading on each side of the line to separate the Correspondence from the Address. Postcards or ‘correspondence cards’ appeared in Britain in 1894. They were plain cards with a space for the message on one side and an address on the other; regulations didn’t allow anything but the address to be written on the ‘address’ side. In 1902 the British regulations then allowed a picture to be printed on the front and the address on the back, so messages had to be written on the picture side. Soon, the regulations changed and the back was divided for a message and the address. Bay of Biscay, Hopkins River, Warrnambool – This same image was published in Table Talk on January 6th, 1910 and in The Age, on December 18, 1929, referred to a revival of fishing at the Bay of Biscay on the Hopkins River. These and similar articles showcased the Bay of Biscay as a popular boating and fishing location and well worth promoting to places outside of Warrnambool. Joseph Jordan - Joseph Jordan was born in 1841 in Leicester England. When he was 16 he joined the 7th Queen's Own Hussars and was sent to India at the outbreak of the mutiny. He took part in the relief of Lucknow and remained in India for eleven years. It was during this time that he became interested in photography. He was posted to New Zealand and later came to Victoria, becoming a sergeant major of the Mounted Rifles. In the mid-1880s he came to the Western district where he was responsible for establishing units of the Mounted Rifles in various country towns such as Dunkeld, Mortlake, Panmure, Bushfield, Koroit etc. He resigned from the army in 1889 and set up a professional photography studio in Liebig Street, Warrnambool. He became very well known in the Western District for family photographs, official photographs of local councillors and groups as well as views of local scenery. In 1891 he photographed the wrecked barque ‘Fiji’ at ‘Wrecks Beach’ near Princetown. His business was taken over by his son Arthur around 1917. Joseph was a keen rifle shot and in 1924 he donated the "Jordan Shield" as a prize to the Victorian Rifle Association. He was made a "Life Honorary Member" of the Warrnambool Returned Soldiers League and in 1933 he was recognised as being the oldest living soldier in Victoria. Joseph died in 1935 aged 95.The image of the figures in a row boat on the river suggests that the location was a popular place to visit. The choice of subject for this postcard indicates the popularity of Warrnambool's natural environment as a tourist attraction at a time when ships called coastal traders brought passengers and cargo to the Port of Warrnambool from ports along Victoria's southwest coast. Joseph Jordan is a significant figure in Warrnambool history as he helped to establish early units of the Mounted Rifles (G Company) in local towns during the late 1880's and later, photographed local scenes, groups and citizens of early Warrnambool.Postcard, one of nine, portrait orientation, coloured print within a rectangle border with an impressed line around the image and a title in red. The picture shows three figures wearing hats in a rowboat on the bank of a river beside cliffs. There is no correspondence written on the card. The back has inscriptions and outlines for a postage stamp. Jordan Series, printed in Great Britain.Front, in red: “Bay of Biscay, Hopkins River, Warrnambool” Back in green: “Jordan Series” “POST CARD” “PRINTED IN GREAT BRITAIN” “For correspondence” “The Address only to be written here”flagstaff hill maritime museum, flagstaff hill maritime village, flagstaff hill maritime museum and village, maritime museum, warrnambool, great ocean road, warrnambool and district, warrnambool scenes, local scenes, views of warrnambool, joseph jordan, jordan series, jordan photography, postcard, souvenir, correspondence, cameo postcard, bay of biscay, fishing, boating

Linton Football Club won the premiership in 1922. This is one of several copies of the photograph in the LDHS collection.Sepia postcard photograph of a group of footballers posed for team photograph. Club officials are on the left and right side of the back row. An umpire wearing light-coloured clothing and long black socks or stockings is on the left of the front row. The player fourth from the left in the middle row is holding a football on which is written "LFC / PREMIERS / 1922 / LFC"."Post card",linton football club, premiership 1922, sports

Niucolorvue postcard titled "Beautiful Collins Street looking west Melbourne", looking west from near Exhibition St. Has W2 class tram 532, route 44 eastbound. In the background is the T&G building.Yields information about Collins St, during the 1930s.Postcard - printed, unused, coloured, by Nucolorvue Productions, Mentone Victoria.trams, tramways, w2 class, collins st, tram 532

Niucolorvue postcard titled "The Block Collins Street Melbourne", looking east from Elizabeth St. Has two W2 class trams in the view. As well as Kodak House, Howey Court, Manchester Unity building, and the Town Hall are in the background.Yields information about Collins St, during the 1930s.Postcard - printed, unused, coloured, by Nucolorvue Productions, Mentone Victoria.trams, tramways, w2 class, collins st

Ballarat College of Advanced Education is a predecessor Institution of Federation University Australia.Coloured aerial photograph of the Mount Helen Campus.mount helen campus, aerial photograph, ballarat college of advanced education

Postcard Album of Blanche Sly. Postcards stored in Folder 81 (49 postcards). 1403.1 - 1403.28 Grey linen look cover with picture of a small sailing boat pasted centre front pf cover. Partly torn sticker on lower LH corner. Blanche Victoria SLY Born: 11 Oct 1890, daughter of William and Hannah Sly Address: 1913; Loddon Vale Address: 1980; 100 Barnard Street Bendigo Died: Bendigo 12 June 1982, buried Bendigo G3 William Sly: Born: 1856 at Smythesdale, Victoria Married in Victoria in 1887; Hannah Theilman Died: Bendigo 1937, buried Bendigo G1 Hannah Sly Nee Theilman Born: 1866 Married in Victoria in 1887; William Sly Died: Bendigo 1948, buried Bendigo G3 See additional Research .Postcard Album of Blanche Sly containing 49 postcards. See 1403 Coloured painting of a landscape of the river Nile near Assuan. Egypt Small village with palm trees on near bank and desert dunes on far bank. . Addressee - Mrs. W Sly, Loddon Vale, via Pyramid, Victoria Sender - Pte S Olgaiti Not datedpostcard, collector, blanche sly

Postcard Album of Blanche Sly. Postcards stored in Folder 81 (49 postcards). 1403.1 - 1403.28 Grey linen look cover with picture of a small sailing boat pasted centre front pf cover. Partly torn sticker on lower LH corner. Blanche Victoria SLY Born: 11 Oct 1890, daughter of William and Hannah Sly Address: 1913; Loddon Vale Address: 1980; 100 Barnard Street Bendigo Died: Bendigo 12 June 1982, buried Bendigo G3 William Sly: Born: 1856 at Smythesdale, Victoria Married in Victoria in 1887; Hannah Theilman Died: Bendigo 1937, buried Bendigo G1 Hannah Sly Nee Theilman Born: 1866 Married in Victoria in 1887; William Sly Died: Bendigo 1948, buried Bendigo G3 See additional Research .Postcard Album of Blanche Sly containing 49 postcards. See 1403 Coloured picture of riverside houses with a well and palm trees. Woman with a jar on her head. The pyramids of Sakkarah in the background. Egypt . Addressee - Mrs. W Sly, Loddon Vale Sender - Pte T Olgaiti Not datedpostcard, collector, blanche sly

Postcard Album of Blanche Sly. Postcards stored in Folder 81 (49 postcards). 1403.1 - 1403.28 Grey linen look cover with picture of a small sailing boat pasted centre front pf cover. Partly torn sticker on lower LH corner. Blanche Victoria SLY Born: 11 Oct 1890, daughter of William and Hannah Sly Address: 1913; Loddon Vale Address: 1980; 100 Barnard Street Bendigo Died: Bendigo 12 June 1982, buried Bendigo G3 William Sly: Born: 1856 at Smythesdale, Victoria Married in Victoria in 1887; Hannah Theilman Died: Bendigo 1937, buried Bendigo G1 Hannah Sly Nee Theilman Born: 1866 Married in Victoria in 1887; William Sly Died: Bendigo 1948, buried Bendigo G3 See additional Research .Postcard Album of Blanche Sly containing 49 postcards. See 1403 Coloured picture of a lake in a heart shaped frame surrounded by 3 white flowers and a brown bow. 'Souvenir d ' printed beneath. . Addressee - Dear Blanche Sender - Mannie dated 3rd July Francepostcard, collector, blanche sly

These type of cigarette silks were included in WD & HO Wills cigarette packets to induce women in particular to take up smoking.|The Word 'Cartophilic?|It is believed that this unusual word was coined in the 1920s by Col. Bagnall, an Englishman, who was the father of the hobby of cigarette card and trade card collecting. It is thought to be a combination of a Latin word, 'carto' meaning 'card and the Greek word 'philic', meaning 'love'.- lover of cards. The term originally related to the collection of the two types mentioned, however, our Society has included postcards in the range of items collected by our members.|The Cigarette Card|The cigarette card began its evolution in the United States of America, in the early 1880s as a plain piece of cardboard used by tobacconists to protect the cigarettes which were sold in that era, not in packets, but loosely. A purchaser would buy his cigarettes then wrap them in paper around the small piece of cardboard, which acted as a stiffener. In fact, for many decades, cigarette cards were known as 'stiffeners' in the USA.|The card depicting 'The Marquis of Lome' is reputed to be the first known cigarette card issued. This is thought to have been in 1879. It did not take long for an enterprising entrepreneur to recognise the advertising potential of the cigarette card, and, very soon, the cards began displaying popular images, often in sets. This had the effect of youngsters, wishing to complete their sets, harassing their fathers to buy a specific brand of cigarettes. The kids who collected cards in the days when they were being issued in the cigarette packets, would hang around outside the local tobacconist's shop, pestering the men who had just bought a packet of cigarette, with the cry: 'can I have the cig can mister?'|It is a proven fact that, here in Australia during the 1930s, at least one set had one card deliberately withheld and issued very sparingly. This card is No. 86 (Mrs Jack Crawford) in the Carreras 'Turf Personality Series'. Thus, in a set of reasonably easy cards to get, this one card is a constant source of frustration for the collector, and as such, commands a premium when it comes to price. It is not hard to imagine the young collector nagging his to Dad to keep buying 'Turf' cigarettes to enable him to finish the set.|From small beginnings the cigarette card soon gave rise to a booming industry in itself. Artists and writers were|employed to produce the cards, which were miniature works of art and served as little encyclopaedia's for the children of the day. By the 1930s cards were being issued in the countless millions. It has been stated, in one book on the history of cards; that 450 million sets of a series produced and issued by the prolific issuer of cards in the United Kingdom, WD & HO Wills. As each set contained 50 cards you would need a calculator with a very long result window to see the answer to how many cards of that series were in circulation.|Australia's involvement would appear to have its beginnings with the English and American firms who shipped their tobacco products here and the cards of American Tobacco Company (ATC) are found in great numbers in early Australian collections; many featuring Australian subjects, e.g. 'Australian Parliament a 1901 issue. Earlier U.S. sets depicting Australians included Goodwin & Co's, so called. 'Australian Series' with cricketers and Australian Rules footballers who were on the sporting scene during the 1880s. The caption of one of theses cards reads:|'W.Hannysee. Captain Port Melbourne Football Club' which enables us to pinpoint the year of issue to either 1889 or 1890.|On the Australian scene the first local manufacturer who issued cards seems to have been The National Cigarette Company of Australia Proprietary Limited, whose 'Tally Ho' packets contained cards from a series of thirteen featuring the touring 'English Cricket Team 1897-8' Of the few Australian manufacturers who issued cards, only two companies issued more the two sets.|Undoubtedly the cards issued by the Melbourne firm Sniders & Abrahams (later Sniders & Abrahams Pty Ltd) are the 'jewels in the crown' of Australian card issues. They issued some thirty-three series, with numerous sub-series and allied issues such as metal badges, metal football shields, celluloid flags etc., which ensured that the hobbyist had a vast range from which to collect. Sporting themes – football, cricket, horse racing – dominate, indicating the Australians' love of sport and the outdoors was as strong in those earlier times as it is today. Military, animals and birds themes were also to the fore, with a touch of culture being provided by 'Shakespeare', 'Dickens', actresses and even classical 'Statuary'. Humour was not forgotten with 'Cartoons and Caricatures', 'Naval and Cricket (double meaning) Terms' and the 'Jokes' series. Art and history were covered by the artist, S.T. Gill's 'Views of Victoria in 1857' while the stereoscopic 'Views of the World' expanded the collectors' knowledge of the world as a whole.|The Sniders & Abrahams series began in 1904 and by 1919 the company was in decline and was eventually taken over by G.G. Goode & Co. Ltd. This company produced one set only, the highly collectable 'Prominent Cricketer Series' issued in 1924. During the early to mid-1920s, J.J. Schuh Tobacco Pty Ltd issued eight series, again containing the popular subjects of sport and war. At least two provincial tobacconists, Lentens of Bendigo and Baillies of Warrnambool, issued private football series. The last series of cards issued by a truly Australian firm was Dudgeon & Arnell's '1934 Australian Cricket Team'.|The Australian market was not neglected by the English companies with WD & HO Wills, Godfrey Phillips and Ogdens all making their contributions. By far the most active issuer was the long-established company Wills, whose 'Cricketers' of 1901 heralded the flood of Australian series, which continued into the mid-thirties.|The onset of the 1939-45 World War sounded the death knell of the cigarette card and very few post-war issues were made, certainly not here in Australia.|The Trade Card|The Trade Card is a non-tobacco item used by manufacturers to promote and advertise their products, in the same way that cigarette cards were. It is uncertain exactly when they were first produced, but in the USA, non-collectable cards were issued by firms in the early 1800s. These were more akin to a latter day 'business card'. It was not until the 1850s, when coloured and pictorial cards were issued to advertise and promote products that the Trade Card|became a collectable item. Many beautiful lithographic cards were produced in this early era and they are very mu sought after by collectors. By the 1870s the issues of Trade Cards became more prolific and it is from this era that more cards are seen.|Again, it is difficult to pinpoint the exact date of the first Australian Trade Card and it may be that the highly collectable and extremely rare 'American Candy Co's' - 'Pure Caramels' Australian Rules football card, issued i 1891, is the earliest series. This confectionery firm was located in Fitzroy, a Melbourne suburb. To date only two subjects have been seen.|Another early set was 'Flags', issued by F.H.Fauldings & Co. It featured testimonials of seven English cricketers who toured Australia with the 1894/5 Test team. Fauldings was an Adelaide based firm which manufactured medicinal toiletries, soaps and oils, using the distinctly Australian eucalyptus oil. During the 20th century a multitude of Australian businesses issued trade cards, with confectionery manufacturers such as Hoadleys, Allens, Sweetacres and Australian Licorice producing the majority of them. Again sporting themes dominated with the ever popular Aussie Rules football cards being the most numerous. Cricket issues ran a close second.|Apart from sporting cards, almost every subject imaginable was covered by the Trade Card, making it the most diverse and interesting branch of cartophilly. In contrast to the Cigarette Card, which had its demise prior to the Second World War, the Trade Card is still alive and well.|We all are aware of the long running 'Birds of Australasia' series put out by Tuck-fields Tea and 1 doubt if there is a kitchen drawer in Australia that has not got one or two of these informative and attractive cards floating about in it. These cards were first produced in the early 1960s and are still being inserted in that company's packets of tea. Such is also the case with Sanitarium Health Foods, manufacturers of the well known Weetbix, who began issuing cards, with a wide range of subjects, in the early 1940s and continue to do so.|The 1940s and 1950s saw the two breakfast food giants, Kornies and Weeties dominating the card scene. Kornies footballers were in production fora decade from 1948 to 1959. Four years later in 1963, we saw the start of four decades of Scanlens bubble-gum card issues, both football and cricket. In the mid 1990s, with the end of the Scanlens/Stimorol cards, the Trading Card came on the scene. These cards do not fit under the umbrella of the Trade Card, having been produced and marketed purely as a 'collectable' with no connection whatsoever to any product, which of course is necessary for an item to be classified as a Trade Card.|The earliest British postcard was issued in 1870 and was designed to send short messages; the stamp was printed on the card, therefore it did not require an envelope. It was considered by many to be lowering the postal standards because the texts were no longer private. However the cards were a great success as on the first day of issue in 1870, half a million passed through the London postal centre.|The first illustrated postcards are said to be those introduced by a French stationer in 1870. He realized that French troops fighting in the Franco-Prussian War needed to be able to send short messages to their families and designed a 'postcard' to suit the purpose. As many of the soldiers were illiterate they decorated their cards with sketches of their many activities at the front rather than writing; thus creating a picture postcard. Private enterprise soon saw the great financial possibilities of this new easy and attractive way of communication by post; also sending a postcard cost less than postage for letters. It was correctly assumed that postcards were likely to overtake letter writing in many instances.|Between 1875 and 1882 every state in Australia introduced official postcards, N.S.W. first and Tasmania last. Each state produced a simple type of postcard with a pre printed stamp allied to that state. The stamp side stated 'The Address Only To Be Written On This Side'; the reverse side sometimes carried a simple illustration or decoration with space fora short message, each state extolling their own state's virtues. In 1901, with the advent of Federation, the new Government became responsible for all postal services in Australia and produced postcards for sale in every state. With several mail deliveries each day in most towns, postcards were used for many purposes. One 1906 postcard, with an illustration of fruit, was sent from Mrs X in the morning to her greengrocer ordering her fruit and vegetables to be delivered that afternoon. Another lady asks her charlady to 'come this afternoon'.|Australian private enterprise also began selling pictorial postcards, most companies using the very experienced German printing works who were the worlds best in the field of lithography and fine detailed colour-printing. Many of these beautiful German cards still exist today, 100 years later. Australia did have a few fine printers but they were in the minority. Black and white postcards printed in Australia in the early 1900s were often of good quality e.g. postcards printed by 'The Bulletin', illustrating the works of 'The Bulletins' top artists.|Between c1903-09 The Melbourne company Osboldstone and Atkins etc. printed coloured reproductions of 46 J.A. Turner bush/rural life paintings, which were generally of good quality and became hugely popular and still sought after today. Like thousands of homes in Europe, Britain and U.S.A., many Australia homes had albums of cherished postcards, which were given pride of place for visitors to see and enjoy.|Postcard collecting remained popular but was changing with the times. About 1912 the Australian photographer George Rose of Melbourne began to produce topographical B/W real photographic postcards covering most of Australia and other photographers began to do likewise. These cards soon found their way into collections as well.|WWI and the horrors of war suddenly changed the world; postcards were still in great demand but the subject matter was far more serious. Thousands of postcards from the trenches in European war zones arrived in Australia to be included in family albums. Propaganda and recruitment messages were produced to encourage enlistment. Australian postcard producers began to create cards decorated with gum leaves, boomerangs, wattle etc., which were designed for sending to Australian troops serving overseas. Very few 'pretty' cards were available, as access to the Gentian printing works was no longer possible and exporting of postcards from Britain was very limited. By the end of WWI people had other more serious problems to contend with and the avid postcard collecting hobby declined, fold greetings took over and topographical photographic postcards became a small but steady income for the producers and newsagents etc. in every town.|Fortunately many of these old postcards still exist and are avidly collected by a new generation or postcard collectors. The Australian Cartophilic Society Inc. is one of four postcard/cigarette card organizations in Australia. They are, N.S.W. Post Card Collectors Society; Queensland Card Collectors' Society Inc. and West Australian Card Collectors|Society, and across the Tasman there is a New Zealand Postcard Society.|References:|Picture Postcards of the Golden Age A Collector's Guide by Toni & Valmai Holt. Picture Postcards in Australia 1898 - 1920 by David CookBox of Cigarette Silks ( 10 ) depicting animal motifs, which were placed in cigarette packets as an incentive for women in particular to smoke.|WD & HO Wills|Produced 1911 - 1917personal effects, smoking accessories, recreations, collections