A digital copy of a black and white postcard of the Black Spur Hotel and Narbethong House in Narbethong.A digital copy of a black and white postcard of the Black Spur Hotel and Narbethong House in Narbethong. A postcard in a series produced by the Rose Stereograph Company in Victoria, Australia as a souvenir of Narbethong. narbethong, victoria, australia, postcard, rose series postcard, the rose stereograph company, p. 2258, souvenir, black spur hotel, narbethong house

The original images of Clendon Flats are taken by photographer Lyle Fowler and are held in the State Library of Victoria collection.Colour slide in a mount. Magazine image, Clendon Flats, Armadale (1940), Melbourne, Victoria, Australia (Architect: Roy Grounds)Made in Australia / G4 (Handwritten)slide, robin boyd

A postcard with two colour photographs taken in Marysville in Victoria.A postcard with two colour photographs taken in Marysville in Victoria. The top photograph was taken on the corner of Murchison Street and Pack Road and shows an iconic wooden direction sign. The other is taken along the Steavenson River in Marysville. Murchison Street is Marysville's main street and is where most of the businesses in Marysville are. This postcard was produced by the Rose Stereograph Co as a souvenir of Marysville. Rose Series Colorview No. 348.POST CARD The "Rose" Series/ De Luxe Produced in Australia Signpost Corner At Marysville, Victoria. Stevenson's River, Marysville, Victoria Rose Series Colorview No. 348 Published by the Roe Stereograph Co., Armadale, Victoria.marysville, victoria, signpost, steavenson river, rose stereograph co, postcard, souvenir

The Kew Historical Society's postcard collection includes views of Kew, Melbourne and Greater Melbourne as well as those including overseas scenes sent or received from Europe or the Middle East. They date from the 1890s to the 2000s. These postcards may or may not include the name of the publisher or printer. A number of the cards were published as parts of popular series. A way of dating early postcards is to identify whether the reverse was divided by a central line which became the norm after 1902 in the United Kingdom. However, other postcards produced after this date do not always conform to this print layout.A Rose Series postcard of Ferny Creek in the Dandenongs to the north of Melbourne. The postcard is numbered P. 2880.Front: THE ROSE SERIES P. 2880 COPYRIGHT / VIEW AT FERNY CREEK, VIC / Reverse: POST CARD / THE "ROSE' SERIES DELUXE / A REAL PHOTOGRAPH PRODUCED IN AUSTRALIA / PUBLISHED BY THE ROSE STEREOGRAPH CO., ARMADALE, VICTORIArose stereograph company postcards, ferny creek - victoria, postcards -- ferny creek

black and white photos: small grey envelope containing black and white photographs of beauty spots in Victoria. Envelope contains photos of Bendigo. Produced in Australia by 'The Rose' Stereograph Co. Printers and Photographic publishers, Armadale, Victoria. (a) Pall Mall and the PO. Bendigo, (b) Queens Gardens, Bendigo ©Pall Mall and the P.O. Bendigo. (d) Alexandra Fountain, Bendigo. (e) The Upper Reserve, Bendigo (f) The Fernery, Bendigo (g) Pall Mall, Bendigo (h) Pall, Mall Bendigo (I) Alexandra Fountain, Bendigo (j) Queens Gardens, Bendigo.place, bendigo

The original images of Clendon Flats are taken by photographer Lyle Fowler and are held in the State Library of Victoria collection.Colour slide in a mount. Magazine image, Underside of deck, Clendon Flats, Armadale (1940), Melbourne, Victoria, Australia. (Architect: Roy Grounds)Made in Australia / G2 (Handwritten-Cancelled) / 27 (Handwritten-Cancelled) / Encircled 5 (Handwritten)slide, robin boyd

The Rose Stereograph Company first began producing postcards, identified as the 'P' series (like this particular example) in 1913 and continued in this business until 1967 after which they switched to machine manufactured colour postcards printed by an external company. These were produced by Victorian-era photographer George Rose (1861-1942) often reputed as one of the best photographers in Australia during the later 19th Century and early 20th Century. Rose was born in 1861 in Clunes and began his photography business in 1880 when he founded the Rose Stereograph Company. He later switched to producing postcards after stereographs lost popularity in the early 1920s. The Mayday Hills Hospital was one of these locations photographed by George Rose and published as a postcard. Beechworth's Mayday Hills was chosen as the site of Victoria's newest asylum, at the time, due to the landscape and altitude. The hilltop atmosphere and the native fauna, it was argued, would assist in the cure of the patients kept at the hospital (Wood 1985, 122). The positioning of the hospital had a beneficial effect on the rural town. A pamphlet published by James Ingram and Son (1849) reveal that famous landmarks in Beechworth which included the Post Office, Gaol, Courthouse and Asylum "demonstrate the appreciation of Beechworth by the Government not only as as important district center, but also as a site unrivaled as a sanitarium". There were other locations in contention at the time, but ultimately Beechworth was chosen (Craig 2000,33). Prior to the creation of the Asylum in Beechworth, those charged with having mental illnesses or, as it was termed, "insanity" were unable to be properly cared for in the Gaol (which is where they were often sent). John Buckley Castieau wrote, in 1861 for the Ovens and Murray Advertiser, that the Gaol was unable to properly care for those classified then as "insane" but that they would endeavor to treat them above the other inmates (which he notes is not always the case in other establishments). Castieau wrote this in favour of supporting the building of the Mayday Hills Hospital in Beechworth. It was stated that at the time the Mayday Hills Hospital was built, there were 83 prisoners kept in the Gaol who were to be rehoused to the Hospital on the grounds of "insanity". The classification as someone as "insane", in this period of time is a reflection on the inability to cure and understand illnesses of the mind during the mid to late 1800s. Opening on the 24th of October 1867, the Mayday Hills Hospital was originally named the "Ovens Lunatic Asylum", a title which is very much a product of its time. Whilst controversial, changes to the name is part of the history of the Hospital and can provide much insight into the understanding of mental illness throughout history and the use/disuse of this term provides information into the reception/changing opinions of mental illness in society. The Hospital would later become known as the "Mayday Hills Asylum" and/or "Mayday Hills Hospital" with the latter being the most commonly used title. An article in the Ovens and Murray Advertiser notes that on the 7th of March 1865, the foundation stone of the Hospital was laid (it would officially open in 1867) and that it was such a moment of accomplishment and joy for Beechworth that a letter to the editor even suggested that there should be a holiday dedicated to the day the foundation stone as laid. This reveals an extent to which the townspeople of early Beechworth valued the construction of the Hospital in their town. It provided the town with a sense of prestige and honour. At first glance, the remains of the Mayday Hills Hospital in Beechworth, Victoria, inspire tragedy, trauma and beauty. The buildings themselves, with their Italianate style Renaissance architecture designed by J.J. Clark (Craig 2000, 49 & Smith 2016, 203) reflect a bygone period of European and Australian history. The gardens provide a sense of tranquility and beauty. The experience of those within these walls remains a valuable area of study to provide a more complete understanding. This particular hospital is considered the fourth of its like and one of three identified as the largest of their kind. The Mayday Hills Hospital is a sister to the Kew and Ararat Asylums in Melbourne which are both located in relative proximity. Understanding the role of the Mayday Hills Hospital in Beechworth history is integral to understanding the development of the goldfields town, but also for providing important information as to the history of caring for, and the reception of, mental illnesses in Australian and wider European history. Mayday Hills provides a case study which can be researched through oral history, an analysis of the grounds/buildings and through images like this postcard which portray the structure in a highly deliberate manner. Images like this depict the strong façade of the Hospital and provide a glimpse into the tranquility of the gardens. This has been done deliberately to provide a sense of comfort and healing about the building to those looking from the outside. Further research into the importance of the Hospital in Beechworth and it's connection to the town will be supported through images like these kept in the Mayday Hills photo album in the collection of the Burke Museum.Pale sepia toned rectangular postcard printed on matte card.Obverse: THE ROSE SERIES P. 4689 / COPYRIGHT / ADMINISTRATIVE OFFICES, MENTAL HOSPITAL, BEECHWORTH, VIC / Reverse: Published by the Rose Stereograph Co. / Armadale, Victoria / POST CARD / THE "ROSE" SERIES / DE LUXE / A REAL PHOTOGRAPH / PRODUCED IN AUSTRALIA /mayday hills, asylum, mental hospital, hospital, beechworth

Two black and white post cards of the Olympic swimming pool in Cato lake c 1950's. The Rose Series P 14901 shows the swimming pool and lake with the swimming pool dominating the photograph. Four flag posts are clearly visible and the pool connected to the edge of the lake. The Rose Series P 14012 also shows the Olympic pool but more of the lake and boundary. with seating around the lake. In March 1957 Cato Lake was emptied for construction of the Olympic pool and officially opened on 15.11.1958. Twenty seven years later In January 1985 the pool was found to be leaking and Borough Council in February banned further use of the Olympic pool. Eventually the Olympic pool was demolished in April 1988.Two black & white Rose series post cards of Cato Olympic swimming pool Stawell Vic. c 1950's. Series P 14901 is nearly a complete view of the Olympic pool with four flag posts in view and trees and buildings in the distance. Series P 14012 has only a small section of the Olympic pool in the photograph with just 3 flag poles in view. There are 2 concrete and timber seats in the foreground and Cato lake is very still, reflecting the distance trees.The Rose Series P 14901 Swimming Pool Stawell Vic. and The Rose Series P 14912 Cato Park and swimming pool Stawell, Vic. Both post cards were Published by Rose Stereograph Co., Armadale, Victoria. The "Rose" series De Luxe.stawell

The Kew Historical Society's postcard collection includes views of Kew, Melbourne and Greater Melbourne as well as those including overseas scenes sent or received from Europe or the Middle East. They date from the 1890s to the 2000s. These postcards may or may not include the name of the publisher or printer. A number of the cards were published as parts of popular series. A way of dating early postcards is to identify whether the reverse was divided by a central line which became the norm after 1902 in the United Kingdom. However, other postcards produced after this date do not always conform to this print layout.A Rose Series postcard of Ferny Creek in the Dandenongs to the north of Melbourne. The monochrome postcard is numbered P. 3811.Front: THE ROSE SERIES P. 3811 COPYRIGHT / VIEW AT FERNY CREEK, VIC. Reverse: POST CARD / THE ROSE SERIES DELUXE / A REAL PHOTOGRAPH PRODUCED IN AUSTRALIA / PUBLISHED BY THE ROSE STENOGRAPH CO., ARMADALE, VICTORIA / [Inscription] Many Happy Returns of the day, Mum.ferny creek - victoria, postcards

The construction on Lake Kerferd began in 1862 however it wasn't completed until 1874 due to engineering and funding issues. The lake was named after George Briscoe Kerferd (1831–1889) who was responsible for Beechworth's water scheme. George Briscoe Kerferd was born on 21 January 1831 in Liverpool, England and arrived in Melbourne April 1853. He spent his first years in Australia in Bendigo before settling down in Beechworth as a wine and spirits merchant. He married Ann Martindale on 17th December 1853 at St James Cathedral, Melbourne and between them they had three sons and five daughters. Kerferd began his political and legal career in Beechworth when he was first elected to the Municipal Council in May 1857. Later he would be elected to the Legislative Assembly for the Ovens District in November 1864, and continued to represent the area until February 1886. The postcard holds Historic significance due to its connection to Beechworth and its Lake Kerford. It demonstrates the interactions between nature and colonialists, especially how the lake has somewhat been 'protected' with the man made fencing. It also presents information on the environmental development or degradation for the area, with possible changes to the environment that may have been caused by human physical forces, natural decay or Global Warming.Sepia rectangular postcard printed on paper.Obverse: The Rose Series P. 10542 / Copyright / Evening lights, Lake Kerferd, Beechworth, VIC Reverse: Farley / Published by the Rose Stereograph Co., / Armadale Victoria. / 84-132-1 / Post card / The "Rose" Series De Luxe / A Real Photograph Produced in Australia / BMM299 lake kerferd, beechworth, water scheme, water reserve, reservoir, legislative assembly, hon. george briscoe kerferd, catchments, beechworth water reserve, beechworth catchments, municipal council, st. james cathedral, lakes, reserve, water supply, political projects, rose series, postcard, rose series stereograph

Recreational activities and provisions at Emerald Park Lake circa 1940sPostcard made from black and white photograph. Many bathers at Emerald Park Lake Swimming Pool. Springboard in foreground, water slide on right to the rear. FRONT: 'The Rose Series', P 519 COPYRIGHT' 'Springboard & Water Slide, Swimming Pool, Emerald, Vic.' REAR: Rose illustration in centre, flanked by 'POST CARD' and "The "Rose" Series Deluxe', 'A Real Photograph Produced in Australia'. Along left: 'Published by the Rose Stereograph Co., Armadale, Victoria'.emerald park lake, rose series, swimming pool

Black and white postcard of Charing Cross Bendigo, early 1950's or late 1940's. Rose Series postcard P13585, of a bogie tram heading to Eaglehawk behind the fountain and a single trucker heading for Golden Square hidden behind a pole. A number of motor cars in the scene along with people in summer clothing. In the background is the Beehive building, Mobilgas advertisement on top of the Beehive building and "Melba Frocks" shop on the corner, later Ezywalkin shoes. The postcard has the title underneath of "Looking north from Charing Cross Bendigo Vic". Divided back type with Rose Postcard Rose logo and that it was published by the Rose Stereograph Co. Armadale Victoria. Has not been used.trams, tramways, bendigo, charing cross, rose postcards

A postcard in a series produced by the Rose Stereograph Company in Victoria, Australia as a souvenir of Marysville.A black and white photograph of Marysville's main street. This is now known as Murchison Street.POST CARD The "Rose" Series/ De Luxe A Real Photograph/ Produced in Australia Published by the Rose Stereograph Co.,/ Armadale, Victoria Dear Max./ I arrived here/ about 12AM Master E. M. Tonkin/ C/o Mrs. H. H. Castles/ Donniflour St/ Kyneton./ Vic.main street, murchison street, marysville, victoria, p. 2749, rose series postcard, postcard, souvenir

Postcard showing views of Bendigo within the design of a footprint with native floral motif in top right corner, images of Alexandra Fountain and Pall Mall/Charing Cross. Also on front quotation 'A Foortprint of Memory'. Written on reverse side, Published by the Rose Stereograph Co, Armadale 3143 Victoria. (The 'Rose' series deluxe).person, individual, basil miller

A postcard taken of Reid's Creek in Beechworth, taken in the early 1900s. This image is a representation of early automboile usage in the Beechworth area, with the car crossing the Reid's Creek bridge. Taken in Sepia tone it also has a detailed look of the foundations of the early bridge.Sepia rectangular photograph printed on matte photograph paperObverse The Rose Series P.10534 / Copyright Reid's Creek, Beechworth, Vic Reverse Left Side of Reverse: Published by the Rose Stereograph / Armadale, Victoria Top of Reverse: Post Card /Printed drawing of a rose The “Rose” Series / De Luxe A Real Photograph / Produced in Australia 1997.2607 Tanley Lower Right of Reverse: 2906 automobile, bridge, reid's creek, beechworth, postcard

Artist's Statement: I spent time visiting the barracks, museums, libraries, gaining information, making special pencil drawings and colour notes, when and where possible. Preparatory drawings for larger paintings were always on detail paper. The reason for this was I could use both sides, correfting mistakes on either side, until a satisfactory end. I use this procedure so that the surface of the painting paper was not effected by erasion. The final drawing was traced on having rubbed a stick of charcoal on the detail paper. I have used this procedure from my early days as a commercial artist. In drawing each horseman fully and tracing each horseman fuly in his place in relation to the whole and rubbibg out the parts covered by the nearer objects. Such essential things as legs and shadows are sure to be in the right place. Most of the pencil drawings of the palace gates, and other features I needed had to be made from a standing position. all these were filed for future reference. Everything had to be in the right proportion to the palace gates. The procedure for the Escort is as follows: If the Life Guards mount the escort an officer of the Blues rides at the right of the coach by invitation. The Guards officer rides on the left. Then follows the Standard flanked by a commissioned officer on the right. The trumpeter on the left. The trumpeter rides on a white horse. He has a selection of twelve different uniforms. After that follows the unit. The stirrups used by the officers are squarish. The troopers stirrups are a conventional form. All personnel riding and on no account rise in the stirrups as normally they would at the trot. This modifies the ragged impression of heads bobbing up haphazardly - their behinds become acclimatized in time." Gift of the Artist, 1981. Allan BERNALDO (05 August 1898-25 June 1988) Born Creswick, Victoria Allan Bernaldo won a scholarship to the Ballarat School of Mines to study Architecture. He received a certificate of merit in 1917, and the Ballarat School of Mines President's medal for the most meritorious Art student. Allan Bernaldo was editor of the Ballarat School of Mines Magazine in 1918. He became known as a commercial artist, teacher and water-colourist who specialiesd in horses and flowers. He died at St. Ronan’s Nursing Home in Armadale, Victoria and was buried at Springvale Botanical Cemetery, with his wife Florence Victoria May Elliott, who predeceased him in 1966. This item is part of the Federation University Art Collection. The Art Collection features over 2000 works and was listed as a 'Ballarat Treasure' in 2007.Gift of Allan BernaldoFramed watercolour painted from materila gathered while the artist was in London during 1952 showing the queen's guards on horseback. art, artwork, bernaldo, allan bernaldo, royalty, guards, watercolour, available

The original postcards in this series (2013.002 to 2013.018) were generously loaned to Williamstown Botanic Gardens by a private collector for copying. The postcards are evidence of the interest the gardens held as a subject for postcard publishers. The text and images provide a snapshot into fashions, social interests and concerns of the time. The professionally produced images provide a pictorial history of Gardens including changing planting styles, various structures and features of the Gardens eg the aviary, cannons, the fountain, the second Curator’s Lodge and gates. The images offer an opportunity to compare garden vistas with the present day. This postcard is evidence of the location of one of the cannons relocated from Fort Gellibrand in 1906. They were removed from the Gardens in the 1960s. These same cannons remain a feature on the Williamstown waterfront in 2013. A sepia postcard depicting a winding path lined with rocks. There is a cannon on the right hand side of the card beneath a spreading palm tree. There is a tall pine and a cypress tree in the background. The cannons were relocated from Fort Gellibrand to the Gardens in 1906. Front: ‘THE ROSE SERIES, P. 1030 THE GARDENS, WILLIMASTOWN, VICTOORIA / copyright’. Reverse: Left side vertical ‘Published by the Rose Stereograph Co. / Armadale, Victoria’. Across the top of the card: ‘POST CARD / The “Rose” Series A Real Photograph / De Luxe Produced in Australia’. There is an image of a rose and stem with three leaves in the centre of the card. In pencil on top right hand corner: $5 [believed to be inserted by the vendor of the card]postcard, gardens, post-card, williamstown-botanic-gardens, hobsons-bay-city-council, garden-path, cannon, rose stereograph, rose-series, 1906

Both photographs are of historical interest in Ballarat.The Fernery photograph is of particular interest especially since the Fernery in the Ballarat Botanical Gardens was rebuilt. The Eureka Stockade gives perspective on the changes that have taken place in more recent years.2 sepia photographs. The Fernery, Ballarat Botanical Gardens and Eureka Stockade, Ballarat. The titles are printed at the bottom of each photograph. The Eureka Stockade has a fold mark down the centre of it.The Fernery photograph is part of "The Rose Series" P1807 which is written in the bottom lefthand corner and on the back is written at the top of the card, righthand side, "A Real Photograph produced in Australia". On the lefthand side is written, "published by the Rose Stereograph, Armadale, Victoria". With the Eureka Stockade photo, "Valentine Series No.1560 is written in the bottom lefthand corner. On the back, righthand side is written, "Valentine Publishing Company Co., Melbourne and Sydney".john garner, doctor, john garner collection, ballarat botanical gardens, friends of ballarat botanical gardens, the fernery, eureka stockade, ballarat, gardens

Yields information the appearance of Sturt St from Doveton St looking east and ESCo including the possibility of a horse tram being towed.Digital image from the Wal Jack Ballarat Album of Rose Series postcard No. 4627, of looking east from Doveton St along Sturt St with the Town Hall in the background. Two ESCo trams are in the photograph, the one nearest the camera with a "Vote No" advertisement on the back of the tram. The second tram, the furthermost from the camera appears to be towing a horse tram trailer. See image i3. Alan Bradley advised 22/12/11 - "The picture appears to be taken in 1930, which was the year of a local option referendum. There are several pics showing ESCo trams with "VOTE NO"on the ends. In my research someone noted a tram with "VOTE YES "on one end and "VOTE NO"on the other! A black car on the south side appears to be a late 1920s model. If the front tram is towing a horse tram trailer, it would be for the bicycle carrying service. Many employees on the morning shift rode to the depot to sign on, and signed off in the city so their bikes needed to be transported." Published by Rose Stereograph Co., Armadale Victoria. For rear of postcard - see image i2.trams, tramways, sturt st, esco, trailers

A digital copy of a black and white postcard of Marysville House that was produced by the Rose Stereograph Company as a souvenir of Marysville.A digital copy of a black and white postcard of Marysville House that was produced by the Rose Stereograph Company as a souvenir of Marysville.THE ROSE SERIES P. 2297/ COPYRIGHT POST CARD The "Rose" Series/ De Luxe A Real Photograph/ Produced in Australia Published by the Rose Stereograph Co./ Armadale, Victoria. Dear Mum + Dad,/ I am coming home/ on Wednesday. I/ don't know what/ bus yet. I am coming/ home under sufference./ I know you (illegible)/ miss me an awful/ lot. (illegible) is/ sick she has/ diary. Mum I (illegible)marysville, victoria, australia, marysville house, arthur james dickinson, grace dickinson, arnold spooner, eileen marie spooner, eileen marie dickinson, grace sweetland, eric dowdle, elsie may denton, elsie may dickinson, peter dickinson, linda dickinson, 2009 black saturday bushfires, rose stereograph company, rose series, p. 2297, postcard, souvenir

A colour tinted postcard of Marysville House that was produced by the Rose Stereograph Company as a souvenir of Marysville.A colour tinted postcard of Marysville House that was produced by the Rose Stereograph Company as a souvenir of Marysville.THE ROSE SERIES P. 2297/ COPYRIGHT POST CARD The "Rose" Series/ De Luxe A Real Photograph/ Produced in Australia Published by the Rose Stereograph Co./ Armadale, Victoria. Dear Mum + Dad,/ I am coming home/ on Wednesday. I/ don't know what/ bus yet. I am coming/ home under sufference./ I know you (illegible)/ miss me an awful/ lot. (illegible) is/ sick she has/ diary. Mum I (illegible)marysville, victoria, australia, marysville house, arthur james dickinson, grace dickinson, arnold spooner, eileen marie spooner, eileen marie dickinson, grace sweetland, eric dowdle, elsie may denton, elsie may dickinson, peter dickinson, linda dickinson, 2009 black saturday bushfires, rose stereograph company, rose series, p. 2297, postcard, souvenir

These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A high definition photo of the skiers at the Sun Valley tow. This Tow operated from 1967 until 1989.falls creek resort, tows and lifts at falls creek, sun valley tow

These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A high definition photo of the skiers at Sun Valley with Rocky Valley Dam in the background. Rocky Valley Dam is man-made and has a capacity of 28,000 megalitres. It was created for the Kiewa Hydroelectric Scheme and is also utilised in snow making for Falls Creek.falls creek resort, sun valley tow, rocky valley dam, hydroelectricity

These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A high definition photo of the skiers walking in front of the National Fitness Camp at Howmans Gap. The Camp was run by the Victorian State National Fitness Council. Initially the camp was leased from the State Electricity Commission (SEC). It had a capacity of 110 participants and offered both summer and winter activities.falls creek resort, national fitness camp howmans gap

These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and images is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.The cover and text from a postcard folder featuring coloured images of Falls Creek in the 1970s.falls creek village, postcards falls creek, s. k. pearce

These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A high resolution image of Winterhaven Lodge. In 1952 Orest “Ory” Freauf entered into a business partnership with Cecil Dobson, running the general store “Whitehaven” and Post Office at Falls Creek. They extended their business by adding accommodation turning Whitehaven into one of the best commercial lodges at Falls Creek.astra falls creek, falls creek accommodation, falls creek businesses

These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A postcard featuring an image of Winterhaven Lodge. In 1952 Orest “Ory” Freauf entered into a business partnership with Cecil Dobson, running the general store “Whitehaven” and Post Office at Falls Creek. They extended their business by adding accommodation turning Whitehaven into one of the best commercial lodges at Falls Creek.astra falls creek, falls creek accommodation, falls creek businesses

These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A postcard showing the view of lodges at Falls Creek taken from the main road.astra falls creek, falls creek accommodation, falls creek businesses

These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A postcard showing Nelse and Arundel Lodges. Nelse Lodge was established in Falls Creek c1958 probably by Des Crosser. It was later purchased by Bob Scott (Scotty). He was killed during a tragic accident during the construction of the Sun Valley T-bar. In 1973, Bob's widow sold Nelse Lodge to Jack and Elva Smith. Julian Newton-Brown arrived at Falls Creek in 1957. He had studied Pharmacy at Melbourne University. After developing a love for the mountains, Julian moved to Mt. Beauty and then Falls Creek. He worked for the SEC in the test laboratory at Rocky Valley reading weather instruments. In 1959 Julian built a small lodge of 10 beds named “Arundel”, located at 18 Slalom Street, Falls Creek, now the “Elk at Falls”. Arundel prospered and Julian extended it to include 32 beds and changed its name to ‘Julian’s” in 1961. When alcohol restrictions were eased in Falls Creek, Julian built a night club which he called “Big Julian’s” and later “THE MAN”. An active community man, Julian was a member of the Falls Creek Chamber of Commerce, a member of the SES, a stakeholder, an author and a documentary maker. Julian Newton-Brown died in March 2020.astra falls creek, falls creek accommodation, falls creek businesses