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National Vietnam Veterans Museum (NVVM)
Book, Rentschler, Ruth ed, Museum Mmarketing: Competing In The Global Marketplace
Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as 'customers'; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing and thinking to bear on the museum sector taking into account both commercial issues and social missions it involves. carefully structured to be highly accessible the book offers.Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as 'customers'; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing and thinking to bear on the museum sector taking into account both commercial issues and social missions it involves. carefully structured to be highly accessible the book offers.museums -- marketing, global marketplace -
St Kilda Historical Society
Ephemera - Poster, Patriotic Carnival, 1917
Advertising carnival to be held on 8-13th December at Luna Park to aid Australian Red Cross and Comfort FundsPaper, brightly coloured (orange, yellow, green) printed in blackvictorian red cross, luna park, australian comforts fund, wwi fund-raising -
St Kilda Historical Society
Ephemera - Flyer, Red Cross Caulfield Grand Carnival & Fair Grand Gala Day
Advertising a Grand Gala Day at Elwood Beach, organised by Elwood Life Saving Club and the Elsternwick Friendly Societies and Trades Club to aid the Red Cross. Attractions outlined. Admission free but collection on grounds.Paper, brown-coloured, printed in black on one sideelwood life saving club, elsternwick friendly societies and trades club, wwi fund-raising -
St Kilda Historical Society
Ephemera - Special event program, Grand Patriotic and Red Cross Festival, 1916
Program of a 'Monster Carnival' over 5 days, from Wednesday 11 October to Saturday 14 October 1916. Includes details of events and stall holders. Contains advertisements for local businesses and products. The carnival was to aid the Patriotic and Red Cross fundsSeven sheets of white paper, printed both sides in red and blue, folded and stapled (two staples) to create 28 pages.st kilda patriotic league, wwi, wwi fund-raising, world war i, victorian red cross -
St Kilda Historical Society
Ephemera - Concert program, Grand Tableaux Programme, 1915
An example of tableaux drama. Ten 'scenes from the Empire' were presented: King Alfred Disguised as a Harper in the Camp of the Danes'; 'The Signing of the Magna Carta'; 'Queen Elizabeth Knighting Drake on the Deck of the "Golden Hind"' etc. Contains details of Executive of the Victorian Artists' Society and the St Kilda Executive Committee. Under the patronage and in the presence of, among others, the Governor of Victoria, the Lord Mayor of Melbourne and Madame Melba. To raise funds 'to provide an Ambulance for the Australian Wounded'.Yellowed cream cardboard, printed in black and gold, folded in half to form the cover. Inside two sheets of paper, printed in black and red and folded to make four pages, are fastened to the cover by stitched red string.wwi, world war i, victorian artists' society, wwi fund-raising -
St Kilda Historical Society
Ephemera - Special event program, An ANZAC Afternoon, 1915
Program for an afternoon of sport and entertainment at St Kilda Cricket Ground to raise funds for wounded soldiersYellowed cream coloured paper folded in half to create four pages and printed in red on all pagesanzac, wwi, world war i, st kilda rest house, st kilda soldiers lounge, wwi fund-raising, st kilda cricket ground -
St Kilda Historical Society
Administrative record - Receipt, St Kilda Patriotic Funds
Forms numbered 5632-5640 to record money received by St Kilda Patriotic FundsWhite paper printed in blackwwi fund-raising -
St Kilda Historical Society
Ephemera - Ticket, The MIsses Hyams' Patriotic Ball, 1917
Ticket to the Misses Hyams' Patriotic Ball ('Le Bal Australien') to aid repatriation of solders and St Kilda Red CrossBuff coloured ticket printed in black with red crossmisses hyams, talma photographer, wwi fund-raising, st kilda patriotic committee, victorian red cross -
St Kilda Historical Society
Ephemera - Advertisement, Gift Evening, 1918
Advertises gift evening to support Victoria's State War Council's Appeal during World War 1. Admission by gifts.White coloured card printed in bluestate war council's appeal, wwi fund-raising -
St Kilda Historical Society
Ephemera - Ticket, Ball in aid of the funds of the St Kilda Soldiers' Lounge, 1917
The St Kilda Soldiers’ Lounge was opened by the St Kilda Patriotic League and the YMCA in 1915, and run by Mrs Lucie Hallenstein. Located in the refreshment rooms of the former Comedy Theatre, Lower Esplanade, it provided a place for returned soldiers to relax and socialise. By mid-1916 the average weekly attendance had reached eight hundred servicemen. The lounge remained popular until it closed in 1920.White coloured card printed in bluewwi fund-raising, st kilda soldiers lounge, wwi, world war i -
St Kilda Historical Society
Ephemera - Flyer, Juvenile Fairy Tale Fancy Dress Ball, 1917
For juvenile Fairy Tale Fancy Dress Ball held on 11 August 1917 to aid the Red CrossSingle sheet of white paper that has discoloured with age, printed in dark bluest kilda patriotic committee, wwi fund-raising, victorian red cross, st kilda balls -
St Kilda Historical Society
Ephemera - Invitation, Afternoon tea, 1917
An invitation to afternoon tea with the Acting Mayoress, Mrs Nahum Barnet, and the St Kilda Patriotic Workers at the St Kilda Town Hall on 23 April. The year is not identified but is almost certainly 1917. Mr Nahum Barnet was the brother of Cr Henry Florian Barnet, who was the Mayor of St Kilda in 1916-17. His wife served as acting Mayoress because the Mayor was unmarried.Sepia (formerly white) card printed in blue on one sidest kilda mayoral function, st kilda patriotic workers, anzac day, wwi fund-raising -
St Kilda Historical Society
Booklet - Instructional booklet, Directions for Standard Socks for our Men on Active Service
Directions for the knitting of standard socks for men in active service during WWI. Issued by the Lady Mayoress's League, Melbourne, in September 1915. The Lady Mayoress's League, or Lady Mayoress's Patriotic League, was formed on 7th August 1914 by Lady Hennessy, Lady Mayoress of the City of Melbourne. The League was formed to supplement the official supplies issued to each soldier by providing 'comforts' such as socks and food packages, and by 1915 was the recognised agent in Victoria for the reception and despatch of all gifts other than those sent privately. In September 1916 it became part of the Australian Comforts Funds, an Australia-wide umbrella organisation formed from individual state-based organisations of this type. Folded single sheet of white paper that has discoloured with age, printed in black on both sidesthe lady mayoress's league, wwi fund-raising -
St Kilda Historical Society
Financial record - Receipt form, Special Appeal for the Queen Victoria Hospital, 1920
Unused receipt forms that have been removed from a receipt book for St Kilda's contributions to an appeal in 1920 for the Queen Victoria Hospital.Blue paper, printed in black on one side, perforated vertically at about one third along its length. Four copies heldqueen victoria hospital, wwi fund-raising, hospital fundraising -
St Kilda Historical Society
Ephemera - Poster, Freemans Staff Dance, 1940
Advertisement for Freemans Staff Dance at the 'new' St Kilda Town Hall on 4 September 1940 with proceeds going to the St Kilda Patriotic Society. The St Kilda Town Hall opened in 1890 in incomplete form, comprising only the hall, the front wing and Carlisle Street wings. In 1925 the portico and elaborate internal stair-hall were added. In 1939 an addition on the Brighton Road side, including a new Art Deco style Council Chamber, was built.Poster on white paper (discoloured with age) printed in black on one sidest kilda patriotic society, st kilda town hall, freemans dances, wwii fund-raising -
St Kilda Historical Society
Ephemera - Program, Recruiting and War Savings Certificate Drive, 1940
Program for a rally arranged by the City of St Kilda on 26 June 1940 at St Kilda Town Hall to recruit numbers and raise war savings. Includes a detachable application form for War Savings Certificates on the back page. One of the speakers at the rally was Gunner Harold Holt MHR, who later served as Prime Minister in 1966-67. Holt was elected to Parliament in 1935 at the age of 27. He enlisted in the Militia in February 1939, joining a part-time artillery unit for businessmen and professionals and, May 1940, without resigning his seat, he enlisted in the Australian Imperial Force with the intent of becoming a full-time soldier. He was posted to the 2/4th Field Regiment, holding the rank of gunner. Within three months his brief military career came to an end when three senior government ministers died in a plane crash, an election was called, and he was given leave from the Army to campaign. He was re-elected and then resigned from the Army in October 1940 upon being sworn in as Minister for Labour and National Service.Cream coloured paper, printed in blue on both sides, folded and perforated at the fold city of st kilda, world war ii, wwii fund-raising, harold holt, arnold colman -
St Kilda Historical Society
Ephemera - Flyer, Monster Patriotic Rally, 1940
Advertisement for a rally arranged by the City of St Kilda on 26 June 1940 at St Kilda Town Hall to recruit numbers and raise war savings. Printed on the reverse side is an application form for War Savings Certificates. One of the speakers at the rally was Gunner Harold Holt MHR, who later served as Prime Minister in 1966-67.Cream coloured paper, printed in blue on both sidescity of st kilda, world war ii, wwii fund-raising, harold holt -
St Kilda Historical Society
Ephemera - Flyer, Patriotic Meeting of Citizens, 1939
Notice of a public meeting about local patriotic activities and the formation of a St Kilda Branch of the Red Cross. The meeting was convened by the City of St Kilda and held in the St Kilda Town Hall on 2 October 1939, shortly after the outbreak of World War II.Cream coloured paper printed in black on one sidewwii fund-raising, city of st kilda, st kilda red cross, arnold colman -
St Kilda Historical Society
Ephemera - Ticket - concert, Grand Choral Entertainment, 1940
Ticket to a concert by the Preston Tramways Male Choral Society in aid of the St Kilda Patriotic Society at St Kilda Town Hall on 11 August 1940Blue coloured card printed in pink on one sidest kilda patriotic society, preston tramways male choral society, wwii fund-raising -
St Kilda Historical Society
Ephemera - Concert program, Grand Choral Entertainment, 1940
Program for a concert by the Preston Tramways Male Choral Society in aid of the St Kilda Patriotic Society at St Kilda Town Hall on 11 August 1940Pink coloured paper printed in blue on one sidest kilda patriotic society, preston tramways male choral society, wwii fund-raising, arnold colman -
St Kilda Historical Society
Financial record - Cash book, St Kilda Patriotic Carnival Stall Holder's Cash Book, 1941
Cash book for stallholders at the St Kilda Patriotic Carnival held on 24 January - 1 February 1941. Unused.Foolscap sized document with a grey card cover, printed in black, enclosing 18 lined and ruled pages, printed in red, blue and black, to record receipts and expenditurest kilda patriotic carnival, wwii fund-raising -
St Kilda Historical Society
Ephemera - Program, St Kilda Patriotic Society Entertainments, 1940
One of the ways by which the St Kilda Patriotic Society raised funds during the Second World War was through entertainment that was offered by the City of St Kilda every Sunday evening at St Kilda Town Hall. The program is for entertainment on 18 August 1940.Pink coloured paper printed on one side in blackst kilda patriotic society, wwii fund-raising, arnold colman, city of st kilda -
St Kilda Historical Society
Ephemera - Flyer, City of St Kilda Community and Variety Entertainments, 1940
During the Second World War the City of St Kilda helped the St Kilda Patriotic Society raise funds by enabling performances every Sunday evening at St Kilda Town Hall. This flyer or poster advertises the first of these, on 21 July 1940.Cream coloured paper printed on one side in redst kilda patriotic society, wwii fund-raising, arnold colman, city of st kilda -
St Kilda Historical Society
Ephemera - Invitation, St Kilda Red Cross Emergency Service Dance, 1944
Invitation to a dance presented by the St Kilda Red Cross Emergency Service "A" Company, held at the 14 Ft Sailing Club on 13 May 1944. Men in Uniform were admitted free and the music was provided by Hood's Orchestra.White card, discoloured with age, printed in blackHandwritten date of the event: 13th May 1944st kilda red cross, wwii fund-raising, 14 ft sailing club, hood's orchestra -
St Kilda Historical Society
Ephemera - Invitation, Film screening, 1941
Invitation/ticket and program for a screening of Sound Films made available by the Department of Information, held at St Kilda Town Hall on 12 November 1941. The films were of events in Tobruk, Bardia, Greece, Syria and Britain. Also during the evening, musical performances were provided by Amelia Scarce, J Alexander Browne, and City Organist Arnold Colman. Admission was free but donations were sought for the St Kilda Patriotic Society.Grey coloured card, folded and perforated at the fold and printed in bluecity of st kilda, wwii fund-raising, st kilda patriotic society, amelia scarce, j alexander browne, arnold colman -
St Kilda Historical Society
Ephemera - Ticket, Cabaret, 1940
Ticket to a cabaret at Earl's Court in aid of the St Kilda Red Cross Emergency Service on 26 October 1940. Earl's Court Theatre opened in the early 1930's at 17 The Esplanade, St Kilda. The building formerly housed the Lyric Theatre (from 1913-1922), which presented live entertainment and movies. After initially operating as a theatre, Earl’s Court became a ballroom and nightclub. Earl's Court Nightclub closed in the late-1980’s and a retirement home named Earl’s Court now stands on the site.Cream coloured card, printed in black and red on one sidest kilda red cross, earl's court theatre, lyric theatre, wwii fund-raising -
St Kilda Historical Society
Ephemera - Flyer, Comforts as well as cannon Will Help to Win this War!, 1940s
The flyer is a call by the St Kilda Patriotic Society to St Kilda residents to donate at least a shilling a month to provide soldiers fighting overseas with comforts from home to help improve their well being, health and morale. Donors were invited to complete and submit a coupon at the bottom of the page, following which voluntary collectors would come to their home to collect the money each month. White paper printed in black on one side. Two copies held, one of which also has the printed letter V superimposed on it.st kilda patriotic society, wwii fund-raising -
St Kilda Historical Society
Ephemera - Ticket, Boxing, 1944
Ticket to amateur and exhibition boxing at St Kilda Town Hall on 24 May 1944 in aid of gymnasium and welfare funds for Air Force Training Corps (ATC) squadrons nos. 5 and 104 .Orange coloured card printed in black on one side. Shows the insignia of the Royal Australian Air Force Training Corps. Holes have been punched in the top left and top right corners.Stamped on the back: No. 360wwii fund-raising, air force training, atc, raaf training corps -
St Kilda Historical Society
Ephemera - Flyer, Great Carnival, 1918
Flyer for a Great Carnival held at St Kilda Town Hall during World War I to aid the State War Council's Appeal. The dates are not given in full but they correlate with dates in 1918.White paper, discoloured with age, printed in blue on one side.wwi fund-raising, st kilda carnivals -
St Kilda Historical Society
Ephemera - Program, Billiards Exhibition by World Champion Walter Lindrum, 1943
Walter Lindrum OBE (1898 - 1960) is often considered to be the greatest player ever seen in the sport of billiards, with some 57 world records to his credit. He is often referred to as one of the Australian all-time great sporting heroes along with Sir Donald Bradman and Sir Hubert Opperman. During World War II, he raised over $1 million for charity, mainly through staging nearly 4000 exhibition matches throughout Australia. The full date of the exhibition is not shown on the program but, given that it was held during WWII, it was likely to have been 9 June 1943. It raised money for Our Missions to Seamen and Merchant Navy.Cream paper (discoloured with age) printed in dark blue on both sides and folded in halfwalter lundrum, missions to seamen, merchant navy, wwii fund-raising