A plastic bag containing 'Tarax' orange phosphate cordial bottle labels. The 'Tarax Ale Brewing Co., Golden Sq., Bendigo.industries, 'tarax', lydia chancellor, collection, 'tarax' the 'tarax ale, brewing co., mr. george pethard, pethard family, industries, manufacturing, cordial, bendigo, industry

A bag containing Tarax bottletops from various flavours - lemonade, solo, orange and dry ginger ale, limelite, Tarax special dry. Inside the caps there are markings, star, 3d, 1/-,6d, 2/-, Tommy Tarax one penny.industries, 'tarax', lydia chancellor, collection, bottle tops, bottles, manufacturing, soft drinks, industry, taraxale brewing, tarax, tarax brewing industry, pethard family, mr. george pethard, bendigo, industries

A plastic bag containing 'Tarax' llime juice champagne cordial bottle labels. The 'Tarax Ale Brewing Co.,' Golden Sq., Bendigo.industries, 'tarax', lydia chancellor, collection, industries, manufacturing, 'tarax, ' mr. george pethard, pethard family, bendigo, cordial, drinks, 'tarax ale brewing co., industry, labels, bottles

A plastic bag containing 'Tarax lemonette' cordial bottle labels. The 'Tarax Ale Brewing Co.,' Golden Sq. Bendigo.industries, 'tarax', lydia chancellor, collection, mr. george pethard, industries, manufacturing, pethard family, 'tarax ale brewing co., cordial, drink, 'tarax, ' bendigo, labels, bottles

The Tarax company was established by the Pethard family around 1898 as a way of promoting temperance and providing an alternative to beer. Derived from the latin word for dandelion (Taraxicum Officinale) George Pethard Jr took over the business from his father in 1902 and established a brewery behind the family home in Golden Square as well as operating the Tarax Cafe in Bendigo. In 1933 after a 15 years absence from manufacturing Tarax once again hit the milk bars and cafes with George Pethard Jr brewing and bottling non alcoholic ales and beers in Mildura and distributing throughout Victoria. Tarax was listed on the stock exchange in 1959 and was taken over by Cadbury Schweppes in 1972. George Pethard Jnr was Mayor of Bendigo three times 1940 - 41, 1947 - 48, 1951 - 52.Clear glass bottle with red and white Tarax label on front. Embossed on four sides of shoulder 'TARAX'. Crown seal cap.Drink Tarax Icy Cold / Greater measure / Greater Pleasuremayor pethard, city of greater bendigo commerce