Discusses the exploitation of architecture in commercial signage; the use of architecture as signage can prove disturbing and a threat to curating an architectural style; argument reads like a reflection on Scott Brown and Venturi's Duck and the Decorated Shed.This is the original manuscript of a presentation to Victorian Employers Federation Franchising Seminar. Discussion of Fishbowl, 11.3.1971. It includes notes for slides.Typewritten. Major pencil and pen edits and additions (in one copy), quarto, 7 pages. (Two copies)One copy with annotations in pen and pencilfranchises, franchise buildings, advertising architecture, signage, fishbowl, colonel sanders, robin boyd, manuscript