Document - Manuscript, Designing the Franchise Image from Architecture to Signs, 1971

Historical information

Discusses the exploitation of architecture in commercial signage; the use of architecture as signage can prove disturbing and a threat to curating an architectural style; argument reads like a reflection on Scott Brown and Venturi's Duck and the Decorated Shed.

Significance

This is the original manuscript of a presentation to Victorian Employers Federation
Franchising Seminar. Discussion of Fishbowl, 11.3.1971. It includes notes for slides.

Physical description

Typewritten. Major pencil and pen edits and additions (in one copy), quarto, 7 pages. (Two copies)

Inscriptions & markings

One copy with annotations in pen and pencil

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