These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A postcard showing the view of lodges at Falls Creek taken from the main road.astra falls creek, falls creek accommodation, falls creek businesses

The Stevens' farm located on the north side of Boundary Road (Now Main Road West). The original farmhouse has been demolished.Many of the streets in the area of the old Stevens' farm are named after family members.5661 - Main Road West - Stevens' Farmhouse.JPGmain road west, st. albans, stevens

These photographs, taken by The Advocate in 1999, show the abandoned Stevens Farmhouse at 446–448 Main Road West, St Albans.The Stevens Farmhouse in St Albans was one of the earliest European farming properties in the district, dating from the 1870s–1880s, and is historically tied to the Stevens family, early settlers who farmed land north of Main Road East before suburban subdivision transformed the area. Today the old farmhouse has been demolished and the farm turned into residential housing.Adandoned farm house Main Road West 691main road west, st. albans

Colour photograph of the mile post in Main Road, Ballarat East.mile post, ballarat east, main road, milepost, sign

These photographs were taken by The Advocate in 1990. These photographs feature the former Coles Fossey Department Store on Main Road East Corner Alfrieda Street, St. Albans7446.01 - Coles Fosseys Main Road East Corner Alfrieda Street St. Albans 1990 Photographs (Advocate 499.3).JPG 7446.02 - Coles Fosseys Main Road East Corner Alfrieda Street St. Albans 1990 Photographs (Advocate 499.3).JPGcoles fosseys, main road east, alfrieda street, st. albans

This photograph, taken by The Advocate in 1993, were published as part of the newspaper’s ongoing column profiling local traders across the district. This photograph features Marcel Nigli of Nigli's Eurasian Cafe located in Main Road West, St. Albans The Sunshine Advocate’s feature on local traders was a modest yet well‑liked column that played a meaningful role in strengthening community identity. Through these regular profiles, the newspaper promoted local businesses and helped shape Sunshine’s understanding of its developing commercial district.7536 - Nigli's Eurasian Cafe Main Road West 1993 Photograph (Advocate 51.2).JPGmain road west, st. albans, nigli's eurasian cafe

These photograph, taken by The Advocate in 1991, were published as part of the newspaper’s ongoing column profiling local traders across the district. These photographs feature the St. Albans Chickens located at 324 Main Road East, St. Albans.The Sunshine Advocate’s feature on local traders was a modest yet well‑liked column that played a meaningful role in strengthening community identity. Through these regular profiles, the newspaper promoted local businesses and helped shape Sunshine’s understanding of its developing commercial district.7427.01 - St. Albans Chickens 324 Main Road East St. Albans 1991 Photographs (Advocate 359.2).JPG 7427.02 - St. Albans Chickens 324 Main Road East St. Albans 1991 Photographs (Advocate 359.2).JPGst. albans chickens, main road east, st. albans

This photograph, taken by The Advocate in 1992, were published as part of the newspaper’s ongoing column profiling local traders across the district. This photograph features Joseph Gilberto of the St. Albans Pharmacy, 320 Main Road East, St. Albans.The Sunshine Advocate’s feature on local traders was a modest yet well‑liked column that played a meaningful role in strengthening community identity. Through these regular profiles, the newspaper promoted local businesses and helped shape Sunshine’s understanding of its developing commercial district.7539 - St. Albans Pharmacy 320 Main Road East St. Albans 1992 Photograph (Advocate 59.1).JPGst. albans pharmacy, main road east, st. albans

This photograph, taken by The Advocate in 1993, were published as part of the newspaper’s ongoing column profiling local traders across the district. This photograph features Marie Bucak from Century 21 Real Estate, 99 Main Road West, St. Albans.The Sunshine Advocate’s feature on local traders was a modest yet well‑liked column that played a meaningful role in strengthening community identity. Through these regular profiles, the newspaper promoted local businesses and helped shape Sunshine’s understanding of its developing commercial district.7543 - Century 21 Westend 99 Main Road West St. Albans 1993 Photograph (Advocate 66.3).JPGmain road west, st. albans

This photograph, taken by The Advocate in 1992, were published as part of the newspaper’s ongoing column profiling local traders across the district. This photograph features Hanh Van Ma from Century 21 Real Estate, 99 Main Road West, St. Albans.The Sunshine Advocate’s feature on local traders was a modest yet well‑liked column that played a meaningful role in strengthening community identity. Through these regular profiles, the newspaper promoted local businesses and helped shape Sunshine’s understanding of its developing commercial district.7526 - Century 21 Real Estate 99 Main Road West St. Albans 1992 Photograph (Advocate 24.1).JPGmain road west, st. albans

Whilst my main focus for the artwork design was on the Hotels on Main Road, I felt there was an opportunity to tell a broader story of Main Rd and combine/include some interesting pieces of information from many stages of the history of Main Road. Considering that at one point in time there would have been at more than six hotels in this very short section of street….there’s no doubt Main Rd was an epicentre of communication and festivities for the Goldfields of Ballarat. “No matter what luck he had, every miner needed supplies, food and something to entertain him when he was not searching for gold.” Described as being an overcrowded jumble of muddy streets loosely arranged around mining camps...and loud, muddy, colourful and sometimes illicit. I wanted the artwork composition to consist of overlapping images and text to reflect this sense of hustle and bustle. Main Road Mural tells the broader story of the history of Main Road in Ballarat. In 2018, the City of Ballarat commissioned local Ballarat artist Travis Price to create an artwork to align with the Main Road Revitalisation Project and deliver a key component of the storytelling (heritage interpretation) project that spans the length of the shopping precinct. The artwork is featured on a prominent site in the shopping precinct of main road and tells the story of Main Road through depicting key timeline events. Main Road, as its name suggests, was one of the main entries to the mining areas of East Ballarat. It had several names: Main Street before 1858, Plank Road between 1858 and 1868 and Main Road from 1868 onwards. The centre of mining life, it was crowded, prosperous, raucous and dirty. Painted mural on shop wall in Main Road, BallaratBallaarat, Gold Fever, The Royal Standard Hotel, Flood, Boxing Saloon, Plank Road, Kulin Nation, 3350, Election, East, Grog House, The Scandinavian Hotel. Images; Chinese lantern, Pick & Shovel, Miners Licence burning.main road history, ballarat hotels, gold fever, wadawurrung, kulin nation

Shows houses on Main Road and Cecil Street across Main Road from Diamond Street.In February 1968 an unknown person took a series of photos from the Eltham Hotel at Pitt Street heading north along Main Road through the shopping centre to just north of Elsa Court covering the length of the section of Main Road which was duplicated shortly thereafter. Shows the condition and environment of the streesscape of Main Road, Eltham immediately prior to the duplication between Pitt Street and Elsa Court through the shopping centre. Also shows a number of shops and businesses that operated at that time.Black and white photographduplication, eltham, main road, diamond street, railway line, railway crossing, cecil street, judge book village

Duplication of Main Road. Looking south from site of Eltham Shire offices towards Shillinglaw Cottage. Gahan house to left of Shillinglaw Cottage facing Main Road almost completely demolished. Main Road to the left and the Eltham Tip to the right.Digital file created by stitching two 35mm Colour positive transparency Mount - Agfacolor Service (Blue stepped)duplication, eltham tip, gahan house, main road, shillinglaw cottage

This photograph, taken by The Advocate in 1991, were published as part of the newspaper’s ongoing column profiling local traders across the district. This photograph features Sonay Bekcioglu from John's Hair Design St. Albans Arcade, 323 Main Road East, St. Albans.The Sunshine Advocate’s feature on local traders was a modest yet well‑liked column that played a meaningful role in strengthening community identity. Through these regular profiles, the newspaper promoted local businesses and helped shape Sunshine’s understanding of its developing commercial district.7434.01 - John's Hair Design St. Albans Arcade 323 Main Road East St. Albans 1991 Photograph (395.2).JPG Sonay Bekcioglujohn's hair design, st. albans arcade, main road east, st. albans

Immediately prior to duplication of Main Road35mm Colour positive transparency Mount - Agfacolor Service (Blue stepped)arthur street, dudley street, duplication, eltham, main road, shopping centre

Immediately prior to duplication of Main Road35mm Colour positive transparency Mount - Agfacolor Service (Blue stepped)bp service station, duplication, eltham, main road

Shows the ramp leading into the gardens from Main Road which lead to the Children's Library and Pre-school buildings. Shows part of the Catholic School buildings across Main Road at Dudley Street intersection.In February 1968 an unknown person took a series of photos from the Eltham Hotel at Pitt Street heading north along Main Road through the shopping centre to just north of Elsa Court covering the length of the section of Main Road which was duplicated shortly thereafter. Shows the condition and environment of the streesscape of Main Road, Eltham immediately prior to the duplication between Pitt Street and Elsa Court through the shopping centre. Also shows a number of shops and businesses that operated at that time.Black and white photographduplication, eltham, main road, shire of eltham war memorial, pre-school, children's library, our ladys church

Shows car parking at left across Main RoadIn February 1968 an unknown person took a series of photos from the Eltham Hotel at Pitt Street heading north along Main Road through the shopping centre to just north of Elsa Court covering the length of the section of Main Road which was duplicated shortly thereafter. Shows the condition and environment of the streesscape of Main Road, Eltham immediately prior to the duplication between Pitt Street and Elsa Court through the shopping centre. Also shows a number of shops and businesses that operated at that time.Black and white photographduplication, eltham, main road, our ladys church

Heading south along Main Road approaching Bridge Street. Digital file only (Wes's 35mm)cobb and co, don muir collection, eltham, ersilac parade, horse drawn carriage, main road

Eltham Shire Offices 1941-1965, were located at the Corner of Arthur Street and Main Road, Eltham. The Building also incuded a community hall. A 1961 EK Holden Special Sedan is parked in Main Road. Victorian registration HKF-296 was issued in 1961.Negative black and white film 120 6x6 format One of six frames (sectioned: three continuous, two single frames and one frame missing), and Associated black and white photo printeltham, main road, arthur street, council, eltham hall, eltham shire council, eltham shire hall, eltham shire office, shire of eltham, 1961 ek holden special sedan, motor vehicles

Site of the former Newsagency on eastern side of Main Road. Thompson's Pharmacy to the leftBorn Digitaleltham, newsagency, main road, thompson's pharmacy

Site of the former Newsagency on eastern side of Main Road. Thompson's Pharmacy to the leftBorn Digitaleltham, newsagency, main road, thompson's pharmacy

Site of the former Newsagency on eastern side of Main Road. Thompson's Pharmacy to the leftBorn Digitaleltham, newsagency, main road, thompson's pharmacy

Site of the former Newsagency on eastern side of Main Road. Thompson's Pharmacy to the leftBorn Digitaleltham, newsagency, main road, thompson's pharmacy

Site of the former Newsagency on eastern side of Main Road. Thompson's Pharmacy to the leftBorn Digitaleltham, newsagency, main road, thompson's pharmacy

Immediately prior to duplication of Main Road. Looking south towards Bridge Street.35mm Colour positive transparency Mount - Agfacolor Service (Blue stepped)bridge street, duplication, eltham, main road

Duplication of Main Road. Looking towards Eltham Tip. Shillinglaw Cottage on left.35mm Colour positive transparency Mount - Agfacolor Service (Blue stepped)duplication, eltham tip, main road, shillinglaw cottage

Immediately prior to duplication of Main Road. Gahan house on left and Shire Offices in background35mm Colour positive transparency Mount - Agfacolor Service (Blue stepped)duplication, eltham, eltham shire office, gahan house, main road, road construction

Duplication of Main Road. Gahan House almost completely demolished. Shillinglaw Cottage on right.35mm Colour positive transparency Mount - Agfacolor Service (Blue stepped)duplication, gahan house, main road, shillinglaw cottage

Duplication of Main Road. Gahan House almost completely demolished. Shillinglaw Cottage on right.35mm Colour positive transparency Mount - Agfacolor Service (Blue stepped)duplication, gahan house, main road, road construction, shillinglaw cottage