These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A high resolution image of Winterhaven Lodge. In 1952 Orest “Ory” Freauf entered into a business partnership with Cecil Dobson, running the general store “Whitehaven” and Post Office at Falls Creek. They extended their business by adding accommodation turning Whitehaven into one of the best commercial lodges at Falls Creek.astra falls creek, falls creek accommodation, falls creek businesses

These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A postcard featuring an image of Winterhaven Lodge. In 1952 Orest “Ory” Freauf entered into a business partnership with Cecil Dobson, running the general store “Whitehaven” and Post Office at Falls Creek. They extended their business by adding accommodation turning Whitehaven into one of the best commercial lodges at Falls Creek.astra falls creek, falls creek accommodation, falls creek businesses

These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A postcard showing the view of lodges at Falls Creek taken from the main road.astra falls creek, falls creek accommodation, falls creek businesses

These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A postcard showing Nelse and Arundel Lodges. Nelse Lodge was established in Falls Creek c1958 probably by Des Crosser. It was later purchased by Bob Scott (Scotty). He was killed during a tragic accident during the construction of the Sun Valley T-bar. In 1973, Bob's widow sold Nelse Lodge to Jack and Elva Smith. Julian Newton-Brown arrived at Falls Creek in 1957. He had studied Pharmacy at Melbourne University. After developing a love for the mountains, Julian moved to Mt. Beauty and then Falls Creek. He worked for the SEC in the test laboratory at Rocky Valley reading weather instruments. In 1959 Julian built a small lodge of 10 beds named “Arundel”, located at 18 Slalom Street, Falls Creek, now the “Elk at Falls”. Arundel prospered and Julian extended it to include 32 beds and changed its name to ‘Julian’s” in 1961. When alcohol restrictions were eased in Falls Creek, Julian built a night club which he called “Big Julian’s” and later “THE MAN”. An active community man, Julian was a member of the Falls Creek Chamber of Commerce, a member of the SES, a stakeholder, an author and a documentary maker. Julian Newton-Brown died in March 2020.astra falls creek, falls creek accommodation, falls creek businesses

These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A postcard featuring a coloured image of the very busy Day Visitors' Shelter and Parking area.astra falls creek, falls creek accommodation, falls creek businesses

These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A postcard featuring a coloured image of the Summit T-Bar Lift. The Summit T-Bar was replaced the Nissen rope tow in 1961. It was replaced in 1992.astra falls creek, falls creek accommodation, falls creek businesses

These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A postcard featuring a coloured image of the Spur T-Bar looking towards the Village and Spion Kopje in the background. The Spur T-Bar was constructed by Ron McCallum in 1961 ad operated until 1999.astra falls creek, falls creek accommodation, falls creek businesses

These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A postcard featuring a coloured image of the Lower T-Bar and the Snow Crystal Inn. The Inn was constructed in the late 1950s. It has since been demolished and rebuilt.astra falls creek, falls creek accommodation, falls creek businesses

These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A postcard featuring two skiers guiding an "AKJA" sled. These sleds were designed in Finland for transporting a person or goods on snowy or icy surfaces. At Falls Creek they were used by the Ski Patrol to evacuate an injured skier or snowboarder. astra falls creek, falls creek accommodation, falls creek businesses

Dawn Ski Club was one of the earliest buildings on Falls Creek. Tom Mitchell was one of the biggest shareholders who was also one of the main instigators and a driving force behind the formation of Falls Creek. Other members were the Napier family from Wagga and Dale Crooke from Gundowring in Victoria. Their hut was built by Cec Dobson and was a copy of Skyline Lodge. Initially it had two bedrooms but was later extended to four. Dawn Ski Club was named by Tom Mitchell because he said it was the dawn of skiing for the children and it was always noted for having a child friendly atmosphere and programs. Tom Mitchell was a former Australian ski champion and Member of Parliament for Benambra who championed the causes of skiers and Falls Creek for his whole time in State Parliament. Dawn Ski Club was sold in 1960 and then sold again to Astra Lodge when a block of flats was built on the Limlimbu site. In 1986 the original Lodge building was moved to Windy Corner to become the SES Headquarters.This image is significant because it depicts one of the earliest Ski Clubs built at Falls Creek.A coloured photo of Dawn Ski Club under light snow. A red telephone box can be seen on the left.dawn ski club, accommodation falls creek, lodges falls creek, tom mitchell

A part of a yearly marketing and information material promoting Falls Creek region for the summer holidays. The brochure outlines active and more relaxing options available at Falls Creek in the summer of 1989 - 90. Accommodation featured on the back cover includes:-Nelse Lodge, Falls Creek Motel, Viking, Lakeside LOdge, Winterhaven Lodge, Astra Lodge and Cooroona Ski Lodge.This item is important because it documents seasonal activities at Falls Creek Alpine ResortWhite A4 brochure for Summer at Falls Creek. White cover with grey title in capital letters - THIS SUMMER, WHAT WILL YOU FALL FOR AT FALLS? - with ba blue butterfly and framed image of pink flowers centred underneath. Opens to A3 size with internal double page and back page spread of images and information of Summer at Falls Creek. falls creek marketing, falls creek summer, accommodation falls creek

Part of a yearly marketing and information material promoting Falls Creek Region. It includes accommodation rates and travel information which features a map of Falls Creek Village. Venues included in the chart are:- Astra Lodge, Diana Lodge, Karelia Lodge, Snowdrift Lodge, Snowhaven, Viking Lodge, Alpine View Apartments, Cumings Holiday Apartments and Koki Apartments.This item is important as it documents seasonal activities and accommodation venues and rates at Falls Creek Village in the 1990s. An A4 size leaflet promoting Falls Creek of the ski season of 1993. An accommodation rates chart is included in the centre page.accommodation falls creek, falls creek marketing, falls creek tourism, skiing holidays victoria

A part of a yearly marketing and information material promoting Falls Creek. This leaflet focuses on activities and accommodation in Falls Creek Village in the summer. Venues included are:- Astra Lodge, Diana, Halley's Lodge, Silver Ski, Snowdrift, Alpine View Apartments and Koki Apartments.This item is important as it documents different approaches to marketing Falls Creek Village, Victoria. An A4 size leaflet promoting several businesses in Falls Creek. An accommodation rates chart is included in the centre page.skiing, ski, falls creek, victoria, school holidays, winter, snow, winter sport, 1990s, marketing, graphic design

This item is from the private collection of George Shirling of Red Onion, Falls Creek. George Shirling arrived in Falls Creek in 1962. He engaged Phil Nowell to build the original Koki Alpine Lodge which opened in 1965 with 14 beds. George operated the lodge with Michael “Baldy” Blackwell as manager. In 1981 he graduated in sport psychology and was invited to become team psychologist for the Australian Winter Olympic team which went to Albertville, France, in 1992. He later owned the Red Onion Chalet. George Shirling passed away on 27th February 2023. He had remained actively involved in Falls Creek and was generous with his time and knowledge, always an amazing supporter of The Falls Creek Museum and Falls Creek Village.This item is significant because it includes a wide range of products used to protect skis and improve performance from the 1920s until the present.A variety of brands of ski wax for maintenance of ski surfaces. The brands included are:- "TOKO", a Swiss company founded in 1916. The Swix colour wax system which was first marketed on November 28th 1946 in Sweden. , Bratlie Wax established in the 1920s. In the early 1970s the company was purchased by Astra, the parent company of Swix. Wax by Østbye of Norway patented c1920 by Peter Østbye. His company manufactured tar-based waxes until the 1990s. Australalp Ski Wax made by Danbril Laboratories, Elsternwick, Victoria Each item bears its original logo and brandinggeorge shirling, red onion, ski waxes