Historical information

These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty.

Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria.
By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers.

In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley.
As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour.
Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, Victoria

Significance

This collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.

Physical description

A postcard featuring two skiers guiding an "AKJA" sled. These sleds were designed in Finland for transporting a person or goods on snowy or icy surfaces. At Falls Creek they were used by the Ski Patrol to evacuate an injured skier or snowboarder.