This project was completed in two phases: Phase 1 - Segmentation Study Phase 2 - Product DevelopmentWhite soft covered book of 34 pages with 22 appendices. It includes pull out brochures and leaflets.introduction & objectives, methodology, analysis & findings/results - phase 1: segmentation study, analysis & findings/results - phase 2: product development, conclusions & recommendations, review & evaluation of the project, assessment of the industrial experience & learning experience, ballarat, mildura, tourism victoria, roy morgan segments, goldfields region, craig's royal hotel, ballarat fine art gallery, her majesty's theatre, peter freund, janice haynes, wendy liddell, lynne mclennan, peter morey, barb dunlop, wendy hall, colin benjamin, julie jewell, ian hamilton, janet reynolds, her majesty's theatre ballarat, theatre, entertainment, performing arts