The medal was issued by Cole's Book Arcade, with the proverb “Federation of the World, Be Good and Do Good”, circa 1885. This nickel-plated medal is one of a series of medals offering maxims and proverbs issued by E.W. Cole (Edward William Cole), owner of his Book Arcade. He called the medals 'little missionaries for the spread of educative knowledge' According to Sydney Endicott, an employee of Cole, customers were charged three pence for these medals (which he prefers to call tokens) which, when the Arcade was particularly busy, gave them admission to the second-hand books' gallery where the orchestra played. Each medal could be exchanged for thee pence worth of goods, but most were kept. The pierced ones were sometimes worn as pendants or on pocket watch chains. The medals served as perpetual advertisements of the Arcade (Victorian Historical Magazine, February 1962). George Dean suggests that the medals were also given in change at Christmas time, and could be used to operate amusement machines (presumably including the symphonion (clockwork instrument) and hens, although these only required one penny to operate). Cole had his first medal stuck in 1879 and his last one in 1903. The medals were variously gilded, silvered or bronzed, replicating the coinage and then circulating, or plated with nickel or white metal. The metal blanks were usually made of copper or brass, but some might have been bronze; aluminium was also sometimes used. In all, perhaps 300,000 medals were struck, in 97 different types or designs. Only 50 types are known to have circulated according to George Dean's 1988 book "A Handbook on E.W. Cole: His Book Arcade, Tokens and Medals'.The medal is significant for its association with Cole's Book Arcade in Melbourne, established in the 1870s. The unique shop not only had new books, but secondhand books, and many curious and interesting objects and musical treats. Cole's Book Arcade, at the time, was known as one of the wonders of 'marvellous Melbourne. it closed in 1929.Nickle plated bronze medal or token, round, featuring a tree fern and a thought provoking maxim. The medal was issued by E W Cole, Book Arcade, in Melbourne. Obverse: "BE GOOD AND" "DO GOOD" "HINDOO MAXIM" "PURE THOUGHTS" "PURE WORDS" "PURE DEEDS" "PARSES MAXIM" Reverse: "PURE / THOUGHTS / PURE WORDS / PURE DEEDS / PARSEE MAXIM" and below rainbow in tiny letters; "FEDERATION OF THE / WORLD MEDALS / ISSUED / BY E.W. COLE / BOOK ARCADE MELBOURNE"flagstaff hill, warrnambool, flagstaff-hill-maritime-museum, maritime-museum, shipwreck-coast, flagstaff-hill-maritime-village, medal, maxims, coles arcade melbourne, federation of the world, advertising token, edward william cole, book arcade, e w cole, cole's book arcade

Local farming familiesPhotos - 3 old photos of people A. Mr & Mrs Maddison B. Frederick Roper C. Jim Higginson? Geo Cooper?All have titles written on the back A. Coles Studio / Book Arcade Melbourne B. Barroni & Co. / 109 Elizabeth St. Melbourne Near Bour...? C. L.G. Thomas / Photographermaddison, frederick roper

Street scene looking west between Railway Station and Wantirna Road, including ANZ Bank, Coles Stores, State Bank, Midway Arcade, Jack Wilson - Removalist, Ringwood S.E.C., Ringwood Lamb Centre, c.1965

melbourne, bourke st, coles book arcade, tram

A collectionof light pink/orange cards in a box (6) is part of a Coles Book Arcade Competition Card Series. This one is called "Advertisement Evening". The cards are kept in a cardboard box and have the answers to the questions on the cards. Peach colour card, folded in half, printed in black. Front has simple graphics and text. Inside opens out to single spread listing 24 questions and space to answer them. Back page lists other competition topics.COMPETITION GAMES / E.W. COLE / BOOK ARCADE / MELBOURNE.cole's book arcade, advertisements, quiz, competition games

Photo of Bourke St looking east from near the Post Office, with motor cars and cable cars. The cable car set has saloon car 175 with the destination of Preston. In the background is the Leviathan store and Coles Book Arcade. The destination of Preston was short lived, introduced after the amalgamation of the Clifton Hill and Northcote lines in 1925 - see notes.Yields information about Bourke St in the late 1920's between Elizabeth and Swanston Streets.Photograph - Black and White - Bourke Street looking east - late 1920stramways, trams, cable cars, bourke street, tram 175, coles book arcade, leviathan store

Photo of a cable tram set - at the corner of Swanston and Bourke St. The saloon trailer is possibly No. 162 and is lettered for the Collingwood and Clifton Hill route. The grip car is yet to be fitted with staunchions on its sides or destination signs. In the background is the Leviathan store, Simons Hotel and Coles Book Arcade. Photo possibly soon after the line opened on 10-8-1887.Yields information about cable trams in Bourke St.Black and white photograph on paper."Bourke & Swanston Mel" in bottom right hand corner.trams, tramways, cable trams, bourke st, swanston st, leviathan store

Postcard - silver finish known as "Collotype"- view of looking west along Collins St from near the intersection of Swanston St. Included in the view are the Coles Book Arcade, T.Hump Artist, Melville Booksellers, Sears Photographic Studios and Lambert & Hairdressers. Card titled "Collins St Melbourne looking East" Postcard has a divided back with space for stamp, address and correspondence. In the top centre is a start with an "O" in the centre.trams, tramways, cable trams, swanston st, collins st, buildings

Negative (120) of a view of Bourke St looking east between Elizabeth and Swanston St showing many motor vehicles and a cable tram - Saloon car 235. In In the background are the Leviathan, Coles, Edment's, Dunklings, Myer, Melba Theater, Royal Arcade, T. Gaunt and a Public Benefit Bootery. A low resolution A4 laminated was received with the negatives. Hi Res image filed in the dbtext/hawthtramcoll/Large Images/htd3585large.jpgtrams, tramways, bourke st, cable trams, tram 235

Black and white photograph of Collins St looking at the intersection with Swanston St. A number of cable trams in the view, including one with a Port Melbourne destination. Has the Town Hall and many other buildings in the view. In the photo are signs for Baker & Rouse Pty Ltd, Kodak and Coles Book Arcade.Has "1900" on the rear in ink.trams, tramways, cable trams, swanston st, collins st

The photograph shows Collins Street just to the east of Swanston St. Some 10 cable trams can be seen in the view, along with some horse-drawn vehicles and one open-top motor car. It would appear that a person is boarding the nearest cable tram (Victoria Bridge) from the centre of the road. Trees have been planted between Swanston and Spring St. In the background are signs for Ruskins Studios, W V Dunn Dentist, Kodak Limited incorporating Baker House, Coles Arcade, and Broothorn studios - see reference. The Town Hall is on the right.Yields information about Collins St c1920.Black and White photograph - printed on plain paper.On the rear has pencil number "KM-M-058".cable trams, tramways, collins st

Series of three Black & White Photographs of a postcards made by the TMSV Sales of: .1 - Bourke St, looking east with the GPO in Elizabeth St in the view, along with many vehicular traffic - has the Myer building. c1920? .2 - Bourke St looking west from Swanston St prior to the construction of the Myer building. c1910. Has a number of horse drawn vehicles in the view and one motor car. Coles Book arcade on the south side. .3 - Similar to .1, but c1910 - has L Cohen & Co, Tailors and Outfitters. in the view. All views have cable trams in the view.trams, tramways, bourke st, elizabeth st, gpo, cable trams

Set of two reproduced photographs, sepia toned of "Bourke St looking west from Swanston St, World War 1 era", with Coles Book Arcade, Bull and Mouth Hotel, Kino's Merchants, Danks, The Metropole, Wertheim. The cable tram has the destination of Nicholson St. One of a series of four photographs produced by an unknown person/company. Two sizes of prints held, one large, two small.On the rear of 587 "Cable Tram prints $10/set"trams, tramways, melbourne, bourke st, cable trams

Copy photograph of an illustration, sepia toned of Bourke St looking west from Swanston St. Title of illustration says World War 1 era, thought appears to be more early to mid 1920's from the motor cars. Cable tram has the destination of Nicholson St. In the view are Coles Book Arcade, Bull and Mouth Hotel, Kino's, The Metropole and Danks. .2 - more extensive print - added 14-12-2018 - scanned in to sections.trams, tramways, bourke st, cable trams