The medal was issued by Cole's Book Arcade, with the proverb “Federation of the World, Be Good and Do Good”, circa 1885. This nickel-plated medal is one of a series of medals offering maxims and proverbs issued by E.W. Cole (Edward William Cole), owner of his Book Arcade. He called the medals 'little missionaries for the spread of educative knowledge' According to Sydney Endicott, an employee of Cole, customers were charged three pence for these medals (which he prefers to call tokens) which, when the Arcade was particularly busy, gave them admission to the second-hand books' gallery where the orchestra played. Each medal could be exchanged for thee pence worth of goods, but most were kept. The pierced ones were sometimes worn as pendants or on pocket watch chains. The medals served as perpetual advertisements of the Arcade (Victorian Historical Magazine, February 1962). George Dean suggests that the medals were also given in change at Christmas time, and could be used to operate amusement machines (presumably including the symphonion (clockwork instrument) and hens, although these only required one penny to operate). Cole had his first medal stuck in 1879 and his last one in 1903. The medals were variously gilded, silvered or bronzed, replicating the coinage and then circulating, or plated with nickel or white metal. The metal blanks were usually made of copper or brass, but some might have been bronze; aluminium was also sometimes used. In all, perhaps 300,000 medals were struck, in 97 different types or designs. Only 50 types are known to have circulated according to George Dean's 1988 book "A Handbook on E.W. Cole: His Book Arcade, Tokens and Medals'.The medal is significant for its association with Cole's Book Arcade in Melbourne, established in the 1870s. The unique shop not only had new books, but secondhand books, and many curious and interesting objects and musical treats. Cole's Book Arcade, at the time, was known as one of the wonders of 'marvellous Melbourne. it closed in 1929.Nickle plated bronze medal or token, round, featuring a tree fern and a thought provoking maxim. The medal was issued by E W Cole, Book Arcade, in Melbourne. Obverse: "BE GOOD AND" "DO GOOD" "HINDOO MAXIM" "PURE THOUGHTS" "PURE WORDS" "PURE DEEDS" "PARSES MAXIM" Reverse: "PURE / THOUGHTS / PURE WORDS / PURE DEEDS / PARSEE MAXIM" and below rainbow in tiny letters; "FEDERATION OF THE / WORLD MEDALS / ISSUED / BY E.W. COLE / BOOK ARCADE MELBOURNE"flagstaff hill, warrnambool, flagstaff-hill-maritime-museum, maritime-museum, shipwreck-coast, flagstaff-hill-maritime-village, medal, maxims, coles arcade melbourne, federation of the world, advertising token, edward william cole, book arcade, e w cole, cole's book arcade

Local farming familiesPhotos - 3 old photos of people A. Mr & Mrs Maddison B. Frederick Roper C. Jim Higginson? Geo Cooper?All have titles written on the back A. Coles Studio / Book Arcade Melbourne B. Barroni & Co. / 109 Elizabeth St. Melbourne Near Bour...? C. L.G. Thomas / Photographermaddison, frederick roper

melbourne, bourke st, coles book arcade, tram

A collectionof light pink/orange cards in a box (6) is part of a Coles Book Arcade Competition Card Series. This one is called "Advertisement Evening". The cards are kept in a cardboard box and have the answers to the questions on the cards. Peach colour card, folded in half, printed in black. Front has simple graphics and text. Inside opens out to single spread listing 24 questions and space to answer them. Back page lists other competition topics.COMPETITION GAMES / E.W. COLE / BOOK ARCADE / MELBOURNE.cole's book arcade, advertisements, quiz, competition games

Harcover is bound in Green with white lettering. Dustjacket is intact, with laminated film lifting. Over 200 photographs have been collected in this record of Melbourne's past. They illustrate every aspect of life in Melbourne from the 1850s to World War I. Includes sections on Coles Book Arcade, Racing, the Streets and many others.non-fiction200 photographs collected in a memorial record of Melbourne's past. Illustrated with captions, the capture life in Melbourne from 1850's to the beginning of World War 1williamstown, photographs, railways, piers

Set of two reproduced photographs, sepia toned of "Bourke St looking west from Swanston St, World War 1 era", with Coles Book Arcade, Bull and Mouth Hotel, Kino's Merchants, Danks, The Metropole, Wertheim. The cable tram has the destination of Nicholson St. One of a series of four photographs produced by an unknown person/company. Two sizes of prints held, one large, two small.On the rear of 587 "Cable Tram prints $10/set"trams, tramways, melbourne, bourke st, cable trams

Postcard - silver finish known as "Collotype"- view of looking west along Collins St from near the intersection of Swanston St. Included in the view are the Coles Book Arcade, T.Hump Artist, Melville Booksellers, Sears Photographic Studios and Lambert & Hairdressers. Card titled "Collins St Melbourne looking East" Postcard has a divided back with space for stamp, address and correspondence. In the top centre is a start with an "O" in the centre.trams, tramways, cable trams, swanston st, collins st, buildings

Black and white photograph of Collins St looking at the intersection with Swanston St. A number of cable trams in the view, including one with a Port Melbourne destination. Has the Town Hall and many other buildings in the view. In the photo are signs for Baker & Rouse Pty Ltd, Kodak and Coles Book Arcade.Has "1900" on the rear in ink.trams, tramways, cable trams, swanston st, collins st