This poster is representative of the tourism marketing that was used in the 1990's to promote the aesthetic beauty of the township of Mt Beauty thus the play on the words, Mt Beauty, The Name Says It All. The poster also promotes activities that are on offer to the visitor in Mt Beauty and the broader area. The poster is also significant as it shows the progression in marketing by the Alpine Shire and the Mt Beauty Chamber of Commerce from the early days of marketing Mt Beauty as a tourist destination. This poster is historically significant as it shows the style of tourism campaigns of the 1990's with the slogan "Mt Beauty The Name Says It All", which is a play on the name Mt Beauty and was promoted by the Mt Beauty Chamber of Commerce and the Alpine Shire. This slogan is no longer part of the tourism for the Alpine Shire and therefore is a good comparative example of previous tourism and current tourism campaigns. Also see "KVHS 0204" for another example of tourism brochure. Coloured poster of local scenes and activities promoting tourism in North East Victoriaposter. mt beauty. tourism.

Sign or illustration used by the Ballarat Tramway Preservation Society and the Ballarat Tramway Museum on a bromide sheet with the tram logo of 33 with the destination of Carlton St. Prepared late 1970s. Used on marketing, posters, documents etc until the early 2000s.Yields information about the logos used by both the BTPS and the BTM.Sign or advertisement - Bromide sheetbtps, marketing, ballarat vintage tramway, logos, tram 33

Tin stencils were used to brand fruit cases to indicate the source and the destination of Harcourt Fruit for sale to local, interstate and overseas markets. These stencils are typical and also indicate grade/size of fruit. These stencils were used by J. B. Smith of Harcourt and N.C. Gaasch of Harcourt. Both of these growers customarily exported their fruit to England and Germany.An aid to marketing and branding Harcourt fruit, which had been sent in wooden cases for sale. Stencils, tin with delivery and sender details. Collection also includes ink block for branding the stencil information on to boxes.

This item is from the private collection of George Shirling of Red Onion, Falls Creek. This ticker voucher was a regular form of marketing for Falls Creek. George Shirling arrived in Falls Creek in 1962. He engaged Phil Nowell to build the original Koki Alpine Lodge which opened in 1965 with 14 beds. George operated the lodge with Michael “Baldy” Blackwell as manager. He also graduated in sport psychology in 1981 and was invited to become team psychologist for the Australian Winter Olympic team which went to Albertville, France, in 1992. He later owned the Red Onion Chalet. George credited the success of Koki to “Baldy” Blackwell. “Baldy” and Phil Nowell started the Trackers Mountain Lodge in partnership during the 1980s. In 1971 George sold Koki Lodge to Sigi Doerr. In 2024 the renamed Koki Alpine resort remains a highly popular destination in Falls Creek. George Shirling passed away on 27th February 2023. He had remained actively involved in Falls Creek and was generous with his time and knowledge, always an amazing supporter of The Falls Creek Museum and Falls Creek Village.This voucher is significant because it was an important form of marketing for Falls Creek, Victoria.A ticket voucher printed in blue and white. The front has an image of a mountain and information regarding use of the ticket. It was produced by Alpine Developments (Ski Tows) Pty. Ltd. The text states it is valid for the year of purchase only, however the date is not printed on the ticket. On reverse of ticket: Falls Creek, Victoria Where the action is!george shirling, zali steggal, australian winter olympians

This item is from the private collection of George Shirling of Red Onion, Falls Creek. Arundel was built by Julian Newton-Brown who arrived at Falls Creek in 1957. He had studied Pharmacy at Melbourne University. After developing a love for the mountains, Julian moved to Mt. Beauty and then Falls Creek. He worked for the SEC in the test laboratory at Rocky Valley reading weather instruments. By working several jobs, Julian was able to build a small lodge of 10 beds named “Arundel”, located at 18 Slalom Street, Falls Creek. The lodge is now the “Elk at Falls”. George Shirling arrived in Falls Creek in 1962. He engaged Phil Nowell to build the original Koki Alpine Lodge which opened in 1965 with 14 beds. George operated the lodge with Michael “Baldy” Blackwell as manager. He also graduated in sport psychology in 1981 and was invited to become team psychologist for the Australian Winter Olympic team which went to Albertville, France, in 1992. He later owned the Red Onion Chalet. George credited the success of Koki to “Baldy” Blackwell. “Baldy” and Phil Nowell started the Trackers Mountain Lodge in partnership during the 1980s. In 1971 George sold Koki Lodge to Sigi Doerr. In 2024 the renamed Koki Alpine resort remains a highly popular destination in Falls Creek. George Shirling passed away on 27th February 2023. He had remained actively involved in Falls Creek and was generous with his time and knowledge, always an amazing supporter of The Falls Creek Museum and Falls Creek Village.This flyer is significant because it was part of the early marketing for Arundel Lodge, Falls Creek A black and white promotional flyer for Arundel Lodge, Falls Creek.george shirling, arundel, julian newton brown, accommodation falls creek

This item is from the private collection of George Shirling of Red Onion, Falls Creek. This postcard includes an image of the Scott Quad Chairlift which opened in 1989, replacing the Sun Valley T-bar. George Shirling arrived in Falls Creek in 1962. He engaged Phil Nowell to build the original Koki Alpine Lodge which opened in 1965 with 14 beds. George operated the lodge with Michael “Baldy” Blackwell as manager. He also graduated in sport psychology in 1981 and was invited to become team psychologist for the Australian Winter Olympic team which went to Albertville, France, in 1992. He later owned the Red Onion Chalet. George credited the success of Koki to “Baldy” Blackwell. “Baldy” and Phil Nowell started the Trackers Mountain Lodge in partnership during the 1980s. In 1971 George sold Koki Lodge to Sigi Doerr. In 2024 the renamed Koki Alpine resort remains a highly popular destination in Falls Creek. George Shirling passed away on 27th February 2023. He had remained actively involved in Falls Creek and was generous with his time and knowledge, always an amazing supporter of The Falls Creek Museum and Falls Creek Village.This item is significant because demonstrates a key form of marketing Falls Creek.A coloured post card featuring skiers riding the Scott Quad Chair with the Bogong High Plains in the background.On front Ski Australia logo Text: FALLS CREEK AUSTRALIAgeorge shirling, falls creek, falls creek marketing, scott quad chair

This item is from the private collection of George Shirling of Red Onion, Falls Creek. It is a sticker featuring one of the different logos developed for Falls Creek, Victoria. George Shirling arrived in Falls Creek in 1962. He engaged Phil Nowell to build the original Koki Alpine Lodge which opened in 1965 with 14 beds. George operated the lodge with Michael “Baldy” Blackwell as manager. He also graduated in sport psychology in 1981 and was invited to become team psychologist for the Australian Winter Olympic team which went to Albertville, France, in 1992. He later owned the Red Onion Chalet. George credited the success of Koki to “Baldy” Blackwell. “Baldy” and Phil Nowell started the Trackers Mountain Lodge in partnership during the 1980s. In 1971 George sold Koki Lodge to Sigi Doerr. In 2024 the renamed Koki Alpine resort remains a highly popular destination in Falls Creek. George Shirling passed away on 27th February 2023. He had remained actively involved in Falls Creek and was generous with his time and knowledge, always an amazing supporter of The Falls Creek Museum and Falls Creek Village.This item is significant because it is one of the evolutions of logo design for Falls Creek, Victoria.A logo designed for Falls Creek showing 2 stylised skiers forming the blue logo with Falls Creek written in black.falls creek, Victoria Australiageorge shirling, falls creek, falls creek marketing

This was one of several games in a series which focused on Regional Cities within NSW and Victoria, Australia. Their main function was to promote regions and businesses within the cities featured in each game. The gameboard is a full colour representation of each city and the players competed with each other to race to targeted destinations on the gameboard. The first player to arrive at the targeted destination bought that property and received a destination card. The first player to purchase 10 destination cards and return home safely, won the game. Cards in the game featured local businesses and landmarks. This item is significant because it was an alternate way to market the Albury- Wodonga region in the 1980s.A board game including a coloured board featuring locations in Albury - Wodonga. The board has a green background with streets and buildings in various colours. The box is half in bright yellow and features an image of family playing the game. The rest of the box features 9 images of locations in the area.On the box: This is your City Albury - Wodonga Game Limited Edition FUN FOR ALL THE FAMILYalbury - wodonga game, leisure activities albury wodonga, albury-wodonga marketing

This item is from the private collection of George Shirling of Red Onion, Falls Creek. This brochure was the first promotional material jointly published by operators at Falls Creek. The attached label makes reference to many pioneers of the Falls Creek Village. George Shirling arrived in Falls Creek in 1962. He engaged Phil Nowell to build the original Koki Alpine Lodge which opened in 1965 with 14 beds. George operated the lodge with Michael “Baldy” Blackwell as manager. He also graduated in sport psychology in 1981 and was invited to become team psychologist for the Australian Winter Olympic team which went to Albertville, France, in 1992. He later owned the Red Onion Chalet. George credited the success of Koki to “Baldy” Blackwell. “Baldy” and Phil Nowell started the Trackers Mountain Lodge in partnership during the 1980s. In 1971 George sold Koki Lodge to Sigi Doerr. In 2024 the renamed Koki Alpine resort remains a highly popular destination in Falls Creek. George Shirling passed away on 27th February 2023. He had remained actively involved in Falls Creek and was generous with his time and knowledge, always an amazing supporter of The Falls Creek Museum and Falls Creek Village.This poster is significant because it was the first joint promotional material used to market Falls Creek in 1966.A coloured information brochure for Falls Creek including a map and images. It has been made into a poster for display. A typed label is attached. On label: ITEM NO 56 This was the first piece of publicity ever, promoting all of Falls Creek under one banner. Photographs and copy were by Rennie Ellis (author of "Life's a beach", etc) and if you look closely see you will see - Sigi Haberzetti, Geoff Henke, Loma Dunkley, Bill Bridgford, Walter Erlacher, Hans Fisher, George Shirling, Julie Oliver, Helmut Fend, and Superman. george shirling, falls creek marketing, falls creek 1966

These items are from the private collection of George Shirling of Red Onion, Falls Creek. This flyer was a major item in the marketing campaign for the winter season 1970. George Shirling arrived in Falls Creek in 1962. He engaged Phil Nowell to build the original Koki Alpine Lodge which opened in 1965 with 14 beds. George operated the lodge with Michael “Baldy” Blackwell as manager. He also graduated in sport psychology in 1981 and was invited to become team psychologist for the Australian Winter Olympic team which went to Albertville, France, in 1992. He later owned the Red Onion Chalet. George credited the success of Koki to “Baldy” Blackwell. “Baldy” and Phil Nowell started the Trackers Mountain Lodge in partnership during the 1980s. In 1971 George sold Koki Lodge to Sigi Doerr. In 2024 the renamed Koki Alpine resort remains a highly popular destination in Falls Creek. George Shirling passed away on 27th February 2023. He had remained actively involved in Falls Creek and was generous with his time and knowledge, always an amazing supporter of The Falls Creek Museum and Falls Creek Village.This item is significant because it is features George Shirling in marketing material for Koki Alpine Lodge, Falls Creek.A flyer outlining the Winter season tariffs for Koki Alpine Lodge. It features an image of George Shirling surrounded by icicles hanging from the eaves of Koki, as well as text.george shirling, koki lodge

These items are from the private collection of George Shirling of Red Onion, Falls Creek. This poster was a major component of the Victorian Tourism promotion in 1962. George Shirling arrived in Falls Creek in 1962. He engaged Phil Nowell to build the original Koki Alpine Lodge which opened in 1965 with 14 beds. George operated the lodge with Michael “Baldy” Blackwell as manager. He also graduated in sport psychology in 1981 and was invited to become team psychologist for the Australian Winter Olympic team which went to Albertville, France, in 1992. He later owned the Red Onion Chalet. George credited the success of Koki to “Baldy” Blackwell. “Baldy” and Phil Nowell started the Trackers Mountain Lodge in partnership during the 1980s. In 1971 George sold Koki Lodge to Sigi Doerr. In 2024 the renamed Koki Alpine resort remains a highly popular destination in Falls Creek. George Shirling passed away on 27th February 2023. He had remained actively involved in Falls Creek and was generous with his time and knowledge, always an amazing supporter of The Falls Creek Museum and Falls Creek Village.This item is significant because it was part of a major marketing program for the Victorian Tourism Board to promote the Victorian Alpine Area.A colour poster including a photo of a snow covered mountain in the top section and a group of skier at the bottom. The text is printed in black between the images. The poster is accompanied by an exhibition display sign.Across centre of poster: VICTORIA'S WINTER WONDERLAND ' On Display Card: 'VICTORIA'S WINTER WONDERLAND Falls Creek has a charm all its own, a charm it owes in part to the fact that is within the State Electricity Commissions territory" The Victorian Government Tourist Bureau, 272 Collins Street Melbourne c. 1962victorian tourism board, high country marketing

This item is from the private collection of George Shirling of Red Onion, Falls Creek. It is a Brochure used to promote Koki Alpine Lodge in the late 1960s. George Shirling arrived in Falls Creek in 1962. He engaged Phil Nowell to build the original Koki Alpine Lodge which opened in 1965 with 14 beds. George operated the lodge with Michael “Baldy” Blackwell as manager. He also graduated in sport psychology in 1981 and was invited to become team psychologist for the Australian Winter Olympic team which went to Albertville, France, in 1992. He later owned the Red Onion Chalet. George credited the success of Koki to “Baldy” Blackwell. “Baldy” and Phil Nowell started the Trackers Mountain Lodge in partnership during the 1980s. In 1971 George sold Koki Lodge to Sigi Doerr. In 2024 the renamed Koki Alpine resort remains a highly popular destination in Falls Creek. George Shirling passed away on 27th February 2023. He had remained actively involved in Falls Creek and was generous with his time and knowledge, always an amazing supporter of The Falls Creek Museum and Falls Creek Village.This item is significant because it is representative of the marketing program for Koki Alpine Lodge.A brochure for Koki Lodge printed on buff paper in black text. It features a representation of art work by Paul Gauguin. The brochure is accompanied by an explanatory sign No. 51 from George Shirling's Collection.On Sign: ITEM No. 51 Koki Alpine Lodge. Falls Creek, Victoria - Winter Brochure 1967george shirling, falls creek, koki lodge

This item is from the private collection of George Shirling of Red Onion, Falls Creek. Julian's Lodge was built by Julian Newton-Brown who arrived at Falls Creek in 1957. He had studied Pharmacy at Melbourne University. After developing a love for the mountains, Julian moved to Mt. Beauty and then Falls Creek. He worked for the SEC in the test laboratory at Rocky Valley reading weather instruments. By working several jobs, Julian was able to build a small lodge of 10 beds named “Arundel”, located at 18 Slalom Street, Falls Creek. Arundel prospered and Julian extended it to include 32 beds and changed its name to Julian’s in 1961.The lodge is now the “Elk at Falls”. George Shirling arrived in Falls Creek in 1962. He engaged Phil Nowell to build the original Koki Alpine Lodge which opened in 1965 with 14 beds. George operated the lodge with Michael “Baldy” Blackwell as manager. He also graduated in sport psychology in 1981 and was invited to become team psychologist for the Australian Winter Olympic team which went to Albertville, France, in 1992. He later owned the Red Onion Chalet. George credited the success of Koki to “Baldy” Blackwell. “Baldy” and Phil Nowell started the Trackers Mountain Lodge in partnership during the 1980s. In 1971 George sold Koki Lodge to Sigi Doerr. In 2024 the renamed Koki Alpine resort remains a highly popular destination in Falls Creek. George Shirling passed away on 27th February 2023. He had remained actively involved in Falls Creek and was generous with his time and knowledge, always an amazing supporter of The Falls Creek Museum and Falls Creek Village.This flyer is significant because it was part of the early marketing for Arundel Lodge, Falls Creek A coloured flyer containing information about Julian's Lodge, Falls Creek for 1980. If includes a map of the Falls Creek area as well as tariffs and booking information.george shirling, arundel, julian newton brown, accommodation falls creek