Historical information

This poster is representative of the tourism marketing that was used in the 1990's to promote the aesthetic beauty of the township of Mt Beauty thus the play on the words,
Mt Beauty, The Name Says It All. The poster also promotes activities that are on offer to the visitor in Mt Beauty and the broader area. The poster is also significant as it shows the progression in marketing by the Alpine Shire and the Mt Beauty Chamber of Commerce from the early days of marketing Mt Beauty as a tourist destination.

Significance

This poster is historically significant as it shows the style of tourism campaigns of the 1990's with the slogan "Mt Beauty The Name Says It All", which is a play on the name Mt Beauty and was promoted by the Mt Beauty Chamber of Commerce and the Alpine Shire. This slogan is no longer part of the tourism for the Alpine Shire and therefore is a good comparative example of previous tourism and current tourism campaigns. Also see "KVHS 0204" for another example of tourism brochure.

Physical description

Coloured poster of local scenes and activities promoting tourism in North East Victoria