In 1910, Portland Knitting Company began in downtown Portland, Oregon, with a few hand-knitting machines above a tiny retail store. Little did founders Carl Jantzen, Roy and John Zehntbauer know that they would achieve both fame and controversy as swimwear pioneers. Producing a wool suit for a rowing team they began offering "bathing suits" in their catalog. Knit on sweater cuff machines, the suits became popular with swimmers. The demand increased for those "Jantzens" and the company name was changed in 1918 to Jantzen Knitting Mills. The suits were made of 100% pure virgin wool. Matching stockings and stocking cap completed the costume of the day. Early advertisements guaranteed the famous rib-stitch "gives that wonderful fit". c1930 Jantzen catalogs featured upcoming movie stars, including Loretta Young, Joan Blondell, Ginger Rogers, and Dick Powell. National magazines such as Esquire, the Saturday Evening Post, Life, and Colliers published advertisements illustrated by George Petty. 2010 Jantzen has achieved new levels of success this decade through social media, attracting thousands of fans around the world who share their own memories about their favorite Jantzen suits throughout the decades Early settlers and market gardeners established their families in Moorabbin Shire c1900 and after World War 1 soldiers were assisted to purchase land near the railway line. By 1930 the population had grown with new families who had other occupations - office workers in Melbourne, tradesmen, teachers, etc - and they raised their families in Bentleigh, McKinnon, Ormond, Moorabbin and Cheltenham.Early settlers and market gardeners established their families in Moorabbin Shire c1900 and after World War 1 soldiers were assisted to purchase land near the railway line. By 1930 the population had grown with new families who had other occupations - office workers in Melbourne, tradesmen, teachers, etc - and they raised their families in Bentleigh, McKinnon, Ormond, Moorabbin and Cheltenham. Clothing, men's swim costume wool, 'Jantzen' c1930 clothing, brighton, moorabbin, pioneers, market gardeners, early settlers, moorabbin shire, bentleigh, mckinnon, dairy farms, fruit orchards, swimwear

Men's woollen swimming costume, c.1930s, made in Australia by Jantzen. Jantzen were originally an American company; they were founded as the Portland Knitting Company (Oregon, USA) in 1910 and changed their name to Jantzen Knitting Mills in 1918. An Australian mill was opened in Sydney in c.1928.mens bathersfashion, jantzen knitting mills

Published: 26 Dec 1933 The Age p9 Published title: "ON CHRISTMAS MORNING--BATHING AT ST. KILDA." Published caption: "Yesterday morning everyone who was near the bay seized the opportunity for a cooling dip. St. Kilda foreshore was particularly well patronised, as this picture shows." Trove article identifier: http://nla.gov.au/nla.news-article203364944 Description: Large group of swimmers at St Kilda Beach on Christmas morning. Research by project volunteer, Louise McKenzie: Approximately 150 men, women and children grouped in front of the photographer in the shallows of St Kilda Beach on Christmas morning 1933. All are wearing one piece bathing suits, some have bathing caps, some hold beach balls, and one boy has a model boat. They are happy and exuberant. Their swimming attire is traditional and conservative for the time. However at this time the bathing attire was undergoing a substantial change, as Wikipedia’s History of Swimwear attests. The English practice of men swimming in the nude was banned in the United Kingdom in 1860. In the first half of the 19th century the top became knee-length while an ankle-length drawer was added as a bottom. By the second half of the 19th century, in France, the sleeves started to vanish, the bottom became shorter to reach only the knees and the top became hip-length and both became more form fitting. In the West, in the 19th century women wore a bathing gown in the water. These were loose ankle-length full-sleeve chemise-type gown made of wool or flannel, so that modesty or decency was not threatened. They were long dresses of fabrics that would not become transparent when wet, with weights sewn into the hems so that they would not rise up in the water. The men's swim suit, a rather form-fitting wool garment with long sleeves and legs similar to long underwear, was developed and would change little for a century. By the second half of the 19th century, in France, the sleeves started to vanish, the bottom became shorter to reach only the knees and the top became hip-length and both became more form fitting. In the 1900s women wore wool dresses on the beach that were In the Victorian era, Western cultures deplored nudity of any degree, and people took great pains to cover themselves, even bare chested male swimmers at ocean beaches. In the 1910s despite opposition from some groups, the form-fitting style proved popular. It was not long before swimwear started to shrink further. At first arms were exposed and then legs up to mid-thigh. Necklines receded from around the neck down to around the top of the bosom. The development of new fabrics allowed for new varieties of more comfortable and practical swimwear. The name "swim suit" was coined in 1915 by Jantzen Knitting Mills, a sweater manufacturer who launched a swimwear brand named the "Red Diving Girl”. During the 1920s and 1930s, people began to shift from "taking in the water" to "taking in the sun", at bathhouses and spas, and swimsuit designs shifted from functional considerations to incorporate more decorative features. By the 1930s men began to go without shirts for swimming and barechestedness in male swimwear became the norm by the end of the 1940s, including in competitive swimming events. Following a fire in 1925, the nearby St Kilda Baths were reopened in 1931 – with separate “enclosures” for men and women. But here in the Bay just a few years later, everyone is happily enjoying the refreshing seaside event. References: History of Swimwear, Wikipedia, https://en.wikipedia.org/wiki/History_of_swimwear Jantzen Red Diving Girl, Oregon History Project, https://www.oregonhistoryproject.org/articles/historical-records/jantzen-red-diving-girl/ European History 1900-1950, St Kilda Historical Society, https://stkildahistory.org.au/about/timeline-1900-1950Photographer notations on slide: "Christmas morning St Kilda Age B9".