Clothing - Clothing, men's swim costume wool, 'Jantzen', 1930

Historical information

In 1910, Portland Knitting Company began in downtown Portland, Oregon, with a few hand-knitting machines above a tiny retail store. Little did founders Carl Jantzen, Roy and John Zehntbauer know that they would achieve both fame and controversy as swimwear pioneers. Producing a wool suit for a rowing team they began offering "bathing suits" in their catalog. Knit on sweater cuff machines, the suits became popular with swimmers. The demand increased for those "Jantzens" and the company name was changed in 1918 to Jantzen Knitting Mills. The suits were made of 100% pure virgin wool. Matching stockings and stocking cap completed the costume of the day. Early advertisements guaranteed the famous rib-stitch "gives that wonderful fit". c1930 Jantzen catalogs featured upcoming movie stars, including Loretta Young, Joan Blondell, Ginger Rogers, and Dick Powell. National magazines such as Esquire, the Saturday Evening Post, Life, and Colliers published advertisements illustrated by George Petty. 2010 Jantzen has achieved new levels of success this decade through social media, attracting thousands of fans around the world who share their own memories about their favorite Jantzen suits throughout the decades
Early settlers and market gardeners established their families in Moorabbin Shire c1900 and after World War 1 soldiers were assisted to purchase land near the railway line. By 1930 the population had grown with new families who had other occupations - office workers in Melbourne, tradesmen, teachers, etc - and they raised their families in Bentleigh, McKinnon, Ormond, Moorabbin and Cheltenham.

Significance

Early settlers and market gardeners established their families in Moorabbin Shire c1900 and after World War 1 soldiers were assisted to purchase land near the railway line. By 1930 the population had grown with new families who had other occupations - office workers in Melbourne, tradesmen, teachers, etc - and they raised their families in Bentleigh, McKinnon, Ormond, Moorabbin and Cheltenham.


Physical description

Clothing, men's swim costume wool, 'Jantzen' c1930

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