This project was completed in two phases: Phase 1 - Segmentation Study Phase 2 - Product DevelopmentWhite soft covered book of 34 pages with 22 appendices. It includes pull out brochures and leaflets.introduction & objectives, methodology, analysis & findings/results - phase 1: segmentation study, analysis & findings/results - phase 2: product development, conclusions & recommendations, review & evaluation of the project, assessment of the industrial experience & learning experience, ballarat, mildura, tourism victoria, roy morgan segments, goldfields region, craig's royal hotel, ballarat fine art gallery, her majesty's theatre, peter freund, janice haynes, wendy liddell, lynne mclennan, peter morey, barb dunlop, wendy hall, colin benjamin, julie jewell, ian hamilton, janet reynolds, her majesty's theatre ballarat, theatre, entertainment, performing arts

Newspaper cuttings relating to the University of Ballarat, SMB Campus. These are from various newspapers and include The Age, Ballarat Courier, The Australian, The Herald. The cuttings cover the period from 15 May 1999 to 4 December 1999. . Book with yellow cover, front. Spiral bound. Last page been attached from another folder employment advertisements, application for enrolment, outline of courses, university of ballarat, smb campus, ub, hospitality students win gold, rural studies department, vivian neim bricklaying apprentice, jim thorpe tafe deputy director, students grasp opportunity, top students rewarded, ballarat artist's work, maude glover fleay, rosemary moran of png, architect left lasting memory, geoffrey richards, artists hope for smooth path, neville french, mary rasmussen, auslan course arrives, training course for food handlers, certificates of craftmanship, students call mansion home, victoria street ballarat, brian mclennan obituary, david avery chemistry head, graeme cooper off to canada, work skills winner, lynne kosky, tafe funding boost, $450000 for ballarat tafe, joiner praised at skills competition