The Tarax company was established by the Pethard family around 1898 as a way of promoting temperance and providing an alternative to beer. Derived from the latin word for dandelion (Taraxicum Officinale) George Pethard Jr took over the business from his father in 1902 and established a brewery behind the family home in Golden Square as well as operating the Tarax Cafe in Bendigo. In 1933 after a 15 years absence from manufacturing Tarax once again hit the milk bars and cafes with George Pethard Jr brewing and bottling non alcoholic ales and beers in Mildura and distributing throughout Victoria. Tarax was listed on the stock exchange in 1959 and was taken over by Cadbury Schweppes in 1972. George Pethard Jnr was Mayor of Bendigo three times 1940 - 41, 1947 - 48, 1951 - 52.Clear glass bottle with red and white Tarax label on front. Embossed on four sides of shoulder 'TARAX'. Crown seal cap.Drink Tarax Icy Cold / Greater measure / Greater Pleasuremayor pethard, city of greater bendigo commerce

Prior to the election of female Councillor's and Mayors, the Mayoress role as wife of the Mayor, was one of the few ways women could officially undertake civic duties. Mayoress's played an important role in civic life through charity work, even stepping in on occasions to undertake Mayoral duties. Mayoress Pethard was born Hilda Robina Leed in Eaglehawk in 1889 and died in 1966. Mrs Pethard travelled extensively with her husband throughout their time in Office. Framed, convex, oval photographic studio portrait. Hand coloured detail. vincent kelly, studio photography, hilda leed, tarax, city of greater bendigo portraits, city of bendigo, city of bendigo mayoress

A box covered with yellow decorative gift paper. It contains cuttings from 'The Bendigo Advertiser' - 1940, 1941. All articles relate to the activities in Bendigo during the reign of Mr. George Pethard as Mayor of Bendigo.George Mayor 1940-41person, individual, george pethard, lydia chancellor, collection, person, individual, male, bendigo, politics, community, mr. george pethard, pethard family, business, food technology, production, tarax, drink

Two items related to the visit to Bendigo of international lecturer Shirin Fozdar. (i) A cream leaflet out lining the itinerary of Shirin Fozdar - 'Shirin Fozdar International Lecturer To Tour Commonwealth and New Zealand August 11 - October 20, 1952. Sponsored by National Spiritual Assembly of the Baha'is of Australia and New Zealand.' Lecture - Religion of the Future. Sunday. 3pm. 31st August Committee Rooms, Town Hall, Bendigo. (ii) A letter written by V. Hoehnke from the Base Hospital Ballarat dated 17/7/52 to the Mayor, Bendigo Mr. Pethard. In this letter the writer gives the Mayor a brief history of Shirin Fozdar and an outline of her achievements.person, individual, lecturers, lydia chancellor, collection, religion, women, programme, program, women

Sketch Map - G. A. Pethard's second World Tour showing route and intermediate mileages and total mileage (60,00 miles). Route details for tour via india, Malaya, China, Japan, Siberia, Scandanavia, England, Soth Africa.person, individual, mayor of bendigo

Bendigo Advertiser ''The way we were'' from 2001. Stunning: the beauties at the Mayoral Ball held in the Bendigo Town Hall in 1952. Mrs Pethard acted as mayoress, while the girls' chaperone was Mrs Amor. The clip is in a folder.newspaper, bendigo advertiser, the way we were

George Pethard (1885-1961) was born in Ballarat. His father, George, established a soft drink factory in Numurkah, producing "Taraxale". George Jnr., joined his fathers firm in 1898 and moved the factory to Bendigo in 1909. In 1909 he married Hilda Leed. His interests expanded and by 1918 he was an auctioneer in Rochester before becoming a real estate agent in Bendigo in 1921. His business empire expanded to include a Ford dealership and a service station in Bendigo in 1924. In 1938 he became a Bendigo councillor, a position he held for 20 years. During this time he served as Mayor in 1940,1947 and 1951.A black and white photograph and a colour drawing of Cr. George Pethard home in High Street, Golden Square. Date unknown. Both are glued to a piece of cardboard.private home, george pethard, high street, golden square

A plastic bag containing ephemeral items. (I) A Christmas card dated Christmas 1918 New Year 1919. Printed for Wor.Bro. G.A. Pethard W.M., Golden and Corinthian Lodge, No. 7, Bendigo. It has a photo of the Masonic Temple Bendigo in the centre of the card. (II) 2 copies of the Australian Comforts Fund Victorian Division newspaper depot tags.(III) An assortment of cards and ephemeral pieces of paper. (IV) A thankyou gift card to the Mayoress (Mrs. Geo. Pethard) from the Debutantes set of 1952 thanking her for her support and wishing her the best in the years ahead. (V) A 'Well done, Boys!' welcome home tag. (VI) Golden Square Methodist Church invitation to a social evening on 17th. August, 1951 in aid of the Carpet Fund. It is in the form of a rhyme and a small hand made money bag. (VII) A Melbourne Cricket Club lady's ticket dated 1961-62 (VIII) A printed 1911 Xmas card from Mrs Mulgrove and Frank, 'Charlton,' Church Street, Woking. (IX) 8 tickets for various welcome home socials to the Golden Square returned soldiers 1918.lydia chancellor, collection, ephemera, christmas, golden and corinthian lodge bendigo, masonic temple bendigo, 1952 mayoral debutantes set, golden square methodist church, melbourne cricket club, world war 1, golden square returned soldiers, australian comforts fund.

An empty box with a cartoon drawing on the lid of Cr. G.A. Pethard President Bendigo Bowlling Association and twice Mayor of Bendigo and father of Mrs. Lydia Pethard. 1949.Bendigo Personalities 1949person, individual, cr. g.a. pethard, lydia chancellor, collection, cartoon, cr. g.a. pethard, drawing

Pethard collection,Hard cover book Canadian Pictures by the Marquis of Lorne K.T. A book of history & life in Canada. Brown cover with gold lettering & scenes, published by the Religious Tract Society London. Black and white illustrations drawn with pen and pencil printed by R.Clay sons and Taylor printers London. Contains fold out map in colour. Presentation certificate inside front cover reads, presented to Mr.G.A.Pethard by the members of the Mount Pleasant Glee class on his leaving Ballarat for Warragul, as a small token of esteem. Ballarat 20th May 1887. Some of the items in the Pethard Collection were donated by Barbara Bessley. The donor worked for the trustee for the Pethard Estate and to prevent the material being disposed of, she retained it. George Pethard, in his role as Mayor of Bendigo, was active in community organisations and was a member of a contingent which travelled overseas to promote Victoria. The items in this collection help to illustrate some oof Pethard's work for Bendigo and the State of Victoria.Marquis of Lorne K.T.books, albums, canada

Bendigo Show and Agricultural Exhibition Prize Schedule. Oct. Thurs 17,Fri18,Sat 19 1935 Day&Night Special Arena Attraction. County of Bendigo Agricultural, Horticultural and Pastoral society Founded 1859. Rules, Regulations and Conditions of Grand Annual Spring Show. Agricultaral & Industrial Exhibition Thursday, Friday,Saturday october 17th,18th,19th 1935, three days - Three Nights. President: cr M.E. O'Brien. Vice-Presidents: W.H.Wallis, Esq., F. Stanistreet, Esq., and Cr E. Buckland. Hon Treasurer E.J. F. Crawford, Esq. Secretary E.G. Ham Esq. Council: Messrs. A.J.Anderson, M.H.Adams, C.T.H.Bailey, Cr.E.Buckland, M.S.Boyle, Cr.W.M.Bolton, M.J.Brown, Cr. W.J.Clement, Cr. R. Collins, T.E.Carey, J.H.Collins, T.Corrie, J.E.Don, D.Danson, L.L.Dungey, J.H.Daly, F.Goyne, T.Gilmore, Cr. H.C.Harry, A.J.Hamilton, Col.W.E. James, H.M.Leggo, A.Lowndes, J.H.Lienhop, W.J.Lansell, Cr.C.H.Ludeman, C.B. McCallum, B. Mitchell, Cr. J.C.Morrrison, J.Mitchell, E.Nuttall, G.A. Pethard, N. Ramsey, F.Stanistreet, W.J.Stephens, J.C.Symons, R.J. Trahair, E.J.Vanston, A.Whitehead, A.E.Wallis, R.E.Warren and F.A. Young. Patron His Worship the Mayor of Bendigo 9Cr. A. Staples). Life Governors: Hon. H.Keck,M.L.C., W.H.Wallis, Esq., A.Johonson, Esq., W.G.McRobert, Esq. Office: Victoria Chambers, Pall Mall, bendigo. Telephones: Office Bendigo 418. Secretary's Private Residence 176. Showgounds 296.event, agriculture

A folder containing newspaper cuttings of the visit in 1952 by The Mayor and Mayoress of Rochester in the U.K. to Bendigo and Rochester. Sources are 'The Sun,' 'The Bendigo Advertiser' and 'Melbourne.' Also included is a black and white photo (see accompanying news clipping) of The Mayor of Bendigo (Cr. G.A. Pethard) and the Mayor of Rochester - both wearing Mayoral Robes. (U.K.) On the back is written Visit of mayor and mayoress of Rochester England to 'Rob Roy ' home of Mr. & Mrs. McGlyn Rochester Vic Australia. The photo shows them holding a certificate with the words' City of Rochester' at the top' Another photo dated 9.8.1952 appears to show both Mayoresses -one is examining the other's Mayoral chainVisit to Bendigo Mayor and Mayoress of Rochester (U.K.).bendigo, tourism, lydia chancellor, rochester (victoria), rochester (u.k.), cr. g.a. pethard

GEORGE PETHARD COLLECTION INCLUDING REFERENCES TO TARAXALE BREWING COMPANY PTY LTD / large advertising magazine - front page title 'Promote Victoria Mission ., photos include 'Councillor George Albert Pethard J.P. , Top business leader of Bendigo , Vic., with multitude of interests , including dried fruits , Tarax brewing industry , automobiles and nuts .Three times Mayor of Bendigo and prominent in numerous public movements of all kinds . Rotarian. 'Promote Victoria Mission- Eleven Victorian Business men promoted the State of Victoria 'The Promote Victoria Mission has one aim - to direct the attention of American businesses to the great opportunities which exist for investment in Victoria ……-book, magazine, advertising, george pethard / 'promote victoria mission / 'councillor george albert pethard j.p. / tarax brewing industry

Red tobacco tin 'State Express ready rubbed Virginia tobacco Ardath Fine Cut.' 1 oz. Net weight when packed. Tin manufactured by W.D. and H.O. Wills Australia Ltd. Sydney. This tin contains small paper clippings from 1940's and 1950's pertaining to Councilor G. A. Pethard. Articles from 'The Bendigo Advertiser.person, individual, mr. george pethard, lydia chancellor, collection, tin, metal, pethard family, mr. george pethard, male, individual, bendigo, smoking accessories, bendigo mayor, person, personal effects

Bendigo Town Hall, built in 1859 and extended over three phases resulting in the present Mannerist style building of stone construction. The original 1859 design by George Avery Fletcher was a simple two storey building in the Italianate style, which served as the foundation for future remodelling and extensions by Bendigo architect William C. Vahland in 1866. The Town Hall contains fine decorative interiors in the main hall and council chamber along with objects and original council chamber furniture which are integral to its significance and heritage values. This photograph taken in 1953 shows the original council chamber in use.Gold framed photograph with mount taken in 1953 showing the old council chambers at the Bendigo Town Hall with City of Bendigo officials. Includes Councilor's, the Mayor, Town Clerk and others. Cr's from left to right are Cr Dungey, Cr Pethard, Cr Granger, Cr Clayton, Cr Floor in mayoral robes, Town Cleark Mr Amer, Cr Michelsen, Cr Pouston, Cr Oliver, Cr Shadforth. Five unknown men seated and standing.Nonecity of bendigo, mayor flood, councillor flood, councillor clayton, councillor granger, councillor pethard, councillor michelsen, councillor oliver, bendigo town hall

The Chinese School was attached/run by the Town Mission. "THE CHINESE SUNDAY SCHOOL . The opening services of the newly erected Chinese Sunday school building in connection with the Town Mission, were brought to a close on Monday night by a tea and public meeting, held in the Mission Hall. The now building, which presents a very nice appearance, and is an improvement to that part of the Main road, was erected at a cost of £95 ; Mr H. R. Caselli acting as honorary architect, kindly prepared plans, etc. A new front fence was erected at a cost of £l6, which, with all other expenses, amounted to £126 3s 6d. Previously to the present effort collections and subscriptions were obtained as follow; —Mr Burnett's service, £l8 11s 5d; Chinese Sunday school anniversary, £9 16s 10d; concert on Easter Monday, £8 15s; Phoenix Foundry, per Mr Pethard, £7; sub scriptions, £23 8s 6d, leaving a debtor balance of £57 7s 9d. The. collections on Sunday were good. Mr Lee Young, of the Chinese store, Main road, kindly gave the tea, whioh was a valuable donation. The proceeds of the tea meeting will be about £l0. The building was prettily decorated by Mr Chessell, Mrs King Hook, and the gir!s.connected with the sohool. Mr Moorshead, the caterer, gave all the school children tea gratis- Mrs Lee Young, Miss Emma Lee Young. Miss G. Kay, Miss J. Hong Gong, Mrs King Hook, Mrs Stoneman, and Mrs Pethard waited at tables. Mr M. D. Morgan presided at the public meeting in the Mission Hall, and was supported platform by the Mayor of Ballarat East, the Revs. J. White, J. J. Perrin, and E. Turner, who delivered excellent and suitable speeches; but previously, however, offers of donations - to clear off the debt were made by Mr D. Ham, £10; the chairman, £5; Mr and Mrs Whitrick, £2 17s; a number of donors of £1 each, and less sums, which, with the collec tions, amounted to £58 16s 7d. This sum, with the sale of the cottage.on the ground, clears the debt, and leaves the com mittee a few pounds in hand towards lining and seating the building. A pleas ing feature in the meeting was the hearty giving of several Chinese Christians, including Mr Le Young; also singing by the Chinese chil dren, led by Mr Pethard. When the result was made known tbe whole, meeting stood and sang —“ Praise God from whom all blessings flow," for the success in having the place opened free of debt. Votes of thanks were passed to Mr Caselli, and all who took part in the effort: and one of the happiest meetings ever hold by the mission was brought to a close by again singing the doxology and the benediction." Ballarat Star, 27 February 1885)Black and white image of a weather board school known as the Chinese School, Ballarat.chinese school, ballarat, ballarat town and city mission, chinese, education, school, chinese sunday school