Advertisement from "Selected recipes from "The Leader" small corner books" (1930s). This advertisement is for McAlpin's Self Raising Flour.An example of early 20th century advertisingDigital copy of advertisement from a bookhistoric advertisements, "the leader" small corner books, mcalpins self raising flour

Textiles. Calico bag printed on one side in red and green. ''McAlpin's Self Raising Flour''. Alpine Brand. There's no other 25 lbs net when packed. Malto Pepsin Process. Prepaired with phosphate Aerator Aerophos. J.McAlpin & Sons, Abbotsford, Melbourne, Phone JA 3126. Centre picture of three mountain peaks in oval frame. Border edge of wheat stalks on either side. Remnants remain of stitching used to seal the top of the bag. The collection has other uncatalogued samples of McAlpin wheat bags as listed. Eight 25 lb bags. Three bags with slogans ''Enriched Self Raising Flour, Sure success every pack''. Four bags with slogans,''Pre-sifted Self Raising Flour. Sifted through silk seven times''. One bag with slogan ''Malto Calcium Enriched''. These eight bags are packed by McAlpine Flour Pty., Ltd., Abbotsford, Victoria. Three 7 lb bags. All bags include the slogans''Specially Milled, No Substitutes used''. "There's no other''. These bags packed at ''Factory Abbotsford, Melbourne, Phone JA 3126''. McAlpin's was a major Victorian flour company in the nineteenth and early twentieth centuries. Owned and operated by J. McAlpin and Sons, the company sold its flour products across Australia and overseas.textiles, domestic, mcalpin flour calico bag

These three flour bags belonged to Helena Warren (nee McKeown) who was a self-taught photographer who became the local press correspondent and producer of postcard images. She was married to William John warren and lived in Newmerella. Flour bags were used for bulk purchases of flour in early to mid 20th century. They would have been laundered and re-used for storage. In earlier times empty flour bags were washed and boiled and then made into tea towels or children’s bloomers, or underwear. The flour bags are good examples of packaging and design for Australian produce which sold across Australia and overseas in the mid 20th century. Three rectangular, open calico flour bags. 2491.1 is faded and has red and green print sketch of a fir tree with mountains in the background- "McAlpin's, Containing "Aerophos", Self-Raising Flour; "There's No Other". 2491.2 has similar print with a red stalk of wheat and "7lbs Net" and a C inside a triangle. 2491.3 has yellow background inside a rectangular frame with black print - "Tested ; Self-Raising Flour"; a drawing of a wheat field; "Medallion Brand ; Groves McVitty & Co Pty Ltd' 8 Market Street Melbourne.flour-bags warren-helena mcalpin mcvitty food-storage