Historical information

McAlpin's was a major Victorian flour company in the nineteenth and early twentieth centuries. Rita Madigan (nee McLean) was a lifetime Emerald resident. Rita married Jim Madigan in 1931 who was the Emerald butcher.

Significance

This flour bag, owned by a lifetime Emerald resident, is reflective of how flour was packaged and sold at the time.

Physical description

McAlpin's Self Raising Flour. 7lbs calico bag from the kitchen of Rita Madigan.

Inscriptions & markings

7lbs. nett / McAlpin's / Malto-Pepsin / Self-Raising / Flour / "Specially Milled" / Alpine Brand / Sole Registered Rights / Malto-Pepsin Process / Prepared with phosphate agitator / No substitutes used / "There's no other" / Factory Abbotsford Melbourne / Phone. J.3126.