Figurine is from a 1973 series of 'mini exotic national costume figuines' THe toy helps to tell the significant story of Sanitarium Health Foods in Warburton. Cream coloured plastic figurine toy from a Sanitarium cereal packet. A series of national costume figures was available in Sanitarium cerial packets in 1973. This male figure represents Java. Figurine wears shorts, T-Shirt and wide hat. Carries what appears to be fruit on either end of a large stick that he carries on his back. sanitarium health foods co, sanitarium

Marmite's history begins with the discovery that brewer's yeast could be concentrated, bottled, and eaten, by German scientist Justus von Liebig in the late 19th century. The Marmite Food Extract Company was formed in 1902 in England, and the spread was named after a French cooking pot, "marmite". Sanitarium later obtained rights to distribute Marmite in New Zealand and Australia in 1908, eventually manufacturing a modified version under license. Today, Marmite remains a popular, albeit divisive, food spread, with a "love it or hate it" reputation. A small white glass Marmite jar with a rusted screw top metal lid. It has a loose blue, yellow and red paper label around the jar with Marmite vegetable Extract printed in yellow on a red back ground banner. There is a small red outline illustration of a lidded pot below. Instructions for use is printed on the back of the label.'Marmite Vegetable Extract Trade Mark 4oz net. Sanitarium Health Food Company, Sydney, NSW.'containers, food containers, marmite, foodstuffs, spreads

A cylindrical mould-formed white opaque glass jar that possibly originally contained Marmite, a yeast extract, made as a by product from beer brewing. It has a threaded lip to fit screw-on lid. Base of the jar has 'PROPERTY OF SANITARIUM HEALTH FOOD CO' AGM 21 V888jar storage container sanitarium-health-food-co. australian-glass-maunufacturers

sanitarium factory weetbix warburton 1950

Paper-covered book with map of Australia on the front coversee photoeducation, school, encyclopedia, general knowlege

A nylon wool mixture sleeveless singlet with drawstring at neck that was possibly worn by George Reed when a patient at Heatherton Sanitarium c1950 "1909 'Consumption' or Tuberculosis was an infectious, debilitating disease. The main treatment of this ailment was a long period of rest, fresh air, sunshine and good food, so what better place to build a ‘Sanatorium’ than in the rural area they called Heatherton and affiliate it with the Melbourne Benevolent Asylum. After World War II c1947, the Commonwealth Government Health Department took over the Heatherton Hospital to deal with tuberculosis when it became a major problem in Australia. This was during the time when the Government conducted X-Ray surveys on a state by state basis. It was compulsory at that time for everyone to have a chest X-Ray. " ( KCC History Website 2020 , A.Bennett) Heatherton Sanitarium, situated in the City of Moorabbin, was the main rehabilitation hospital in Melbourne for patients suffering from 'Consumption' or Tuberculosis in 1909-1978 A wool / nylon mixture sleeveless Singlet with drawstring at neck that was used by George Reed at Heatherton Sanitarium c1950, Back neck ; ( ? Ward bed) 108Bclothing, singlets, underwear, heatherton sanitarium 1950, consumption, tuberculosis, rehabiltation, tb vaccine c1960, chest x-rays 1950, melbourne benevelont asylum cheltenham, brighton, moorabbin, pioneers, dressmaking, market gardeners, early settlers, craftwork, bentleigh, lacework, moorabbin shire reed george, dairy farms, fruit orchards

These are stainless steel Hair styling Clips that are used for creating definite, non permanent Waves in a lady's hair c 1920 to 1960. Ladies usually went to the hairdresser for this styling but they could do it themselves at home Gladys Reed was a member of the Ormond Choral Society c 1950. who performed plays and musicals the City of Moorabbin Finger waves were very a fashionable Hairstyle 1920 - 1960. Gladys Reed, who was a member of the Ormond Choral Society c 1950.that performed plays and musicals the City of Moorabbin used these 'butterfly clips'Steel spring 'butterfly clips' used for crimping hair to form waves. Sanitarium Health Food Company Box c 1960 used for storage.hairdressing, finger wave hairstyle, steel, fashion, theatrical props, craftwork, sequins, beading, early settlers, moorabbin shire, mechanics institute cheltenham, ormond choral society, postworld war 11 settlers, housing estates moorabbin 1950, bentleigh, ormond, moorabbin, cheltenham, drama societies, musical society cheltenham, clark judy, reed gladys, reed george, hairdressing salons

Photographer notations on slide: Seventh Day Adventists Camp. E Gane + family Published: 28 December 1933 Published title: SEVENTH DAY ADVENTISTS. Published caption: “I. — The Annual Camp of the Seventh Day Adventists in Highett-road, Hampton, comprising more than 250 tents and accommodating over a thousand persons. II. —W. J. Westerman (vice-president of Australasian) and Pastor G. G. Stewart (president of Victoria), conversing with Pastor C. H. Watson (world president of the Seventh Day Adventists).- III.— Evangelist E. R. Gane and family.” SEVENTH DAY ADVENTISTS. (1933, December 28). The Age (Melbourne, Vic. : 1854 - 1954), p. 9. Retrieved August 1, 2025, from http://nla.gov.au/nla.news-article203356427 Research by project volunteer, Fiona Collyer: In December 1933, evangelist Mr E.R. Gane and his family gather outside their tent during the ten day Seventh Day Adventist Conference held in Highett Road, Hampton. Description: A woman, man and four small children sit and stand in front of a tent. One child plays with a toy train. In December 1933, delegates from all over Victoria and beyond travelled to Melbourne for the annual Seventh Day Adventists Conference of Victoria, held over ten days on a vacant allotment at Highett Road Hampton. A canvas town of 250 tents for over 1000 campers was created along with large marquees for lectures, devotional services and kitchens. Many daily visitors also attended the lectures and services. The principal speaker was Victorian born world president of the Seventh Day Adventists, Pastor Charles H. Watson (1877-1962), who travelled from Washington DC for the event. The Highett Street campers attended a busy schedule of bible readings, devotional services and health lectures during the ten days of the camp. Lecture subjects included- “Among the Head Hunters of the Solomon Islands”, “ Looking Through the Prophetic Telescope into 1934”, “Soul Surgery”, “Viewing the Celestial Land Through the Prophetic Telescope”and “The Four Horsemen of the Apocalypse”. The Seventh Day Adventist religion was established in the USA in 1863. One of its co-founders was American Ellen G. White whose writings are regarded as divinely inspired and are still adhered to today. Ellen preached on the “Eight Laws of Health”- Nutrition, exercise, water, sunshine, temperance, air, rest and trust in God. Adventists regard their bodies as holy temples and avoid food deemed by the Bible as unclean. They eat a mainly plant based diet with no caffeinated beverages and abstain from alcohol and tobacco. They believe in the observance of Saturday, the seventh day of the week in the Christian (Gregorian) and Hebrew calendars as the sabbath and the literal and imminent second coming of Jesus Christ. New converts are baptised by immersion in water. The Adventists opened the Warburton Sanitarium in 1910 as a health retreat, integrating their holistic health philosophy of physical, mental and spiritual well being. It was a resort in the hills “among picturesque mountain scenery…surrounded by tall forests and deep fern gullies…” where highly strung Melburians could alleviate their digestive maladies, stress and jaded nerves as “…worn down nervous systems mend quickly in this peaceful environment…invigorating air and an abundance of home-grown fruit, vegetables, fresh eggs, milk, and cream help to build healthy bodies”. The resort also offered hydrotherapy, massage and electrical treatments. An advertisement in The Argus- 1 December 1947 assured readers- “EVERYTHING SUNNY AGAIN." “That's how you'll feel when you say farewell to Warburton Sanitarium and Hospital after spending a holiday here. Victoria's Hydro is famous far and wide for wonders worked with sufferers from nervous and digestive disorders. Wholesome food, perfectly cooked; splendid air, regulated exercise, sweet natural sleep; these quickly correct faulty digestion, restore vitality, bring back that sunny optimism natural to healthy people. Massage and curative baths under medical supervision…” Later, after further building work, it became the Warburton Hospital with medical, casualty and obstetrics wards as well as offering strategies to stop smoking, lose weight and for stress management. The hospital ceased operation in 2001. Ellen G. White wrote “God sent me to Australia” and in 1891, accompanied by her son William C. White she arrived in Australia to start a Bible school, spread her health philosophy and for missionary work. At first health food products were imported from America, but it soon became apparent that due to the expense and the food becoming stale over the long journey, that local manufacturing was necessary. In 1898 William secured the services of American Adventist baker Edward C. Halsey, who had worked at Dr Kellogg’s Battle Creek (“Cereal City”), Sanitarium, Michigan, USA. They rented the St George’s bakery in Northcote, Melbourne, producing the first ready to eat breakfast cereal Granola, Caramel Cereal, and peanut butter. The fledgling company relocated to larger premises in Cooranbong, NSW soon after. The Sanitarium Health Food Company opened a factory in Warburton in 1925, manufacturing Granose Biscuits, Cerix Puffed Wheat, San-Bran, Bixies malted wheat flakes, Betta peanut butter, Marmite, “Kwic-Bru - A delicious health “coffee” made from choicest cereals and free from drugs that affect the heart and nerves” In 1928, Sanitarium bought out Grain Products Limited who were manufacturing a sweet cereal biscuit called Weet-Bix which soon became Australia’s favourite breakfast cereal. The Warburton factory closed in 1997, with manufacturing shifting interstate. Sanitarium breakfast cereal boxes offered free collectable cards inside and children could buy albums from grocers for sixpence and mount the cards. Subjects of the albums included- “Aboriginal Tribes, Legends, Customs”, “Australia- Yesterday and Today”, “Marvels of the Great Barrier Reef”, “Advance Australia- a Pageant of the Years”. In 1902 the Adventist’s opened the “Pure Food Vegetarian Cafe” in Sydney (In 1907 the name was changed to “Sanitarium Health Food Cafe”), Eating vegetarian food was definitely a curiosity. “Cristina” reviewed the cafe for The Australasian-27 October 1906. Topics For The Block. “Feeling somewhat like a criminal, and hoping to escape detection, I stealthily made my way into a vegetarian restaurant the other day... If my friends happened to catch me walking in there, I should henceforth be considered a crank, a faddist, and little short of a lunatic! Whom did I find within, seated with the air of habitués at the small tables, but heaps of my friends. They had all this while been pursuing their vegetarian way, layin' low and sayin' nuffin'. Flesh-eaters, now that the Sydney summer has set in apparently in good earnest, are beginning to wonder if the vegetarians are not wiser in their day and generation. Roast beef, hot cornea beef, ragouts, and meat curries, the very thought of them makes one feel hot. Frosted lemon pudding, stewed fruits, wheatmeal rolls, and tomatoes sound nice when you look at their names on the vegetarian menu. Such weird messes are served, square, unintelligible blocks of some brown substance, a few bites of which form a full and satisfying meal. Cold nut foods, granose, nuttose, and jam protose, bromose, with jelly and various "ose" sandwiches, impossible for the unbeliever to diagnose, are put before you. You drink malted nut broth, you eat gluten sticks, stewed beans, lentil patties, with vegetable sauce, any or all of which are distinctly nourishing and filling at the price. A mock (decidedly mock) veal cutlet or a red lentil roast is sufficient lunch, it appears, for anyone. Thus, "you obtain the best working results from your machinery with the least possible expenditure..." In December 1906 the Adventists branched out to Melbourne, opening the Sanitarium Health Food Cafe at 289 Collins Street next to the Royal Bank building. (corner Collins and Elizabeth Streets, demolished in 1939). Their motto was “Quality and Purity”. “Cynthia” of The Leader “Social Circle” column reviewed the cafe in 9 March 1907- “Hundreds of people have a feeling of positive affection for a diet that will be satisfying, appetising and nourishing, without having meat for its backbone. It will come as news that we have in Melbourne a cafe where you can really enjoy yourself without eating anything in the way of meat. Cream, custard, cheese and the like are not cold shouldered out of the menu, and the housewife in search of new dishes will find here ever so much in the way of suggestions. Nuts figure conspicuously in the menu, and lentil and walnut cutlets may be instanced among the delicacies. Beans are cooked in quite alluring fashion, while creamed parsnips are excellent. For sandwiches you could hardly desire anything more appetising than granosi biscuits, and nut cheese. The combination is suggestive of school lunches, and nut meat might well be employed as a variant. A visit to the cafe itself — it is next the Royal Bank in Collins-street — will surprise anyone used to the average vegetarian restaurant. Every thing is fresh, fragrant, and thoroughly modern… It is run, in connection with that curious people the Seventh Day Adventists.” However, “Adele” writing for the Evelyn Observer and Bourke East Record -13 December 1907 had a different experience- CITY RESTAURANTS. “There is no glamour from the outside. We enter the dining room at six and secure a seat at a small table, for this night we are going to dine on vegetables. Some people pride themselves on being vegetarians, and devote a great deal of their spare cash and energy to disseminating vegetarian principles. I shall not in a hurry forget the dinner we tried to get through at this vegetarian restaurant. There was put before us plate after plate of vegetables not soaked, but sodden with water, not an atom of flavouring or dressing; no attempt was made to give the slightest piquancy to potato, cabbage, turnip or carrot. I beg pardon, I am unjust, there were two caterpillars in the cabbage. It is astonishing how persistently ordinary cooks spoil vegetables in the process of cooking and how little they understand the value of vegetables on a menu.” From the extensive menu of 1924, you could order cream of green pea soup, followed by nut meat with Yorkshire pudding, egg timbales, stewed brown lentils, savoury rissoles with piquant sauce. Among the dessert offerings were creamed sago, steamed figs and walnut drops. Washed down with fermented wine and to finish, “Frucerea”, a coffee substitute essence made from fruit and cereal. A four course meal of soup, entree, vegetables and sweets cost 1/6 in 1924. Proving that plant-based food was not just a novelty, 67,000 meals were served at the cafe in 1918, rising to 73,000 in 1921. Later the Sanitarium Cafe moved to 293 Little Collins Street, (opposite Royal Arcade) sharing the building with The Lilliput Golf Course, a miniature golf course of 18 holes. The course was a replica of the fashionable Lido Course in France and was open daily from 10am to midnight with a green fee of one shilling. It featured goldfish, waterfalls and dance music. Lilliput boasted that they were “Melbourne’s coolest indoor course” Miniature golf (mini, minnie, midget, miget, Tom Thumb, Wee golf, putt-putt, pigmy, peewee, crazy golf, obstacle golf) swept the globe in the 1930s, starting in the USA, then Europe. The courses provided affordable recreation during uncertainty at the start of the Great Depression. The craze arrived in Sydney September 1930 with the first mini golf course opening in the basement of the State Theatre. It featured a replica Sydney Harbour Bridge and attracted over 1000 players a day at one shilling per game. The miniature golf bug hit Melbourne hard in 1930-31 with nearly 200 courses springing up in the CBD and suburbs within a few months. The first miniature golf course to open in Melbourne was on 4 October 1930 in the basement of recently built art deco style Wentworth House at 203 Collins Street, designed by architect Cedric Heise Ballantyne, (also designed Regent Theatre, Plaza Ballroom, Athenaeum Club, National Theatre, St Kilda, built in 1930, demolished in 1974 for the City Square) It was managed by J. C. Williamson who advertised for a “Girl Spruiker” who “Must be Young, Attractive Personality, and Able to Talk to the Public” to work at the course. The Age 26 September 1930 reported - “The Wentworth House management have spared no expense in preparing the links. Water hazards, sand bunkers, running streams, ancestral castles, moats and a cunning drawbridge have each been devised to test the skill of players, while the walls and ceiling have been "atmospherically" treated to convey an exterior effect”. Even Melbourne City Council jumped on the bandwagon, leasing the lower hall of Melbourne Town Hall to colourful car dealer and racehorse owner Mr A. G. Barlow for £43 per week for the “Kit Kat Tiny Golf Course”, opening on 11 December 1930. (Turf identity, Mr Alexander George Barlow, (1880-1937) who raced under the nom de course “A. G. Vauxhall”, owned filly Frances Tressady, who in 1923 won the Victoria Derby and Oaks Stakes double and came fifth in the Melbourne Cup. The “Frances Tressady Stakes” is held each March at Flemington Racecourse in honour of the horse, the last filly to win the Derby. Barlow was the proprietor of Barlow Brothers Pty Ltd car dealership at 442 Elizabeth Street, Melbourne. He played 14 games for Carlton Football Club (VFL) on the half-forward line from 1901-1903). Patrons could vie for The Herald Miniature Golf Championship Cup, a gold cup worth £7/7, in an eight week long competition. Sports newspaper The Sporting Globe also offered a Cup and prize money. Many courses offered prizes of theatre tickets, cash and cigarettes. Myer’s department store, hoping to cash in on the fad, advertised in Melbourne’s newspapers that their Sports Department could design and equip complete miniature golf courses using “Fairway” imitation turf at 4/6 a yard. Newspaper cartoonists loved to lampoon the fad. Both Percy Leason, cartoonist for society magazine Table Talk and Syd Miller of Smith’s Weekly depicted “real” golfers causing havoc on a mini golf course, showing that being a “real” golf player was no advantage to playing miniature golf. But bust often follows boom. With such rapid market saturation, expensive novel hazards, waning interest, long opening hours, often to midnight, and price cutting of game fees from one shilling to sixpence and then to threepence amongst some courses, the bubble was bound to burst. The Sporting Globe columnist J.M.Dillon on 20 May 1931 lamented- £100,000 LOST Failure of ‘Minnie’ Golf. “Miniature golf might have provided fun and jokes for thousands of people in Australia, but there were many for whom it panned out a tragedy. It is likely that the dead losses of those who attempted to make money out of the game in Australia were in the vicinity of £100,000. …For a while there was hardly a spare block of land, or a possible “site” in the shape of a hall, or a showroom, in Sydney and Melbourne, that some one was not after to set upon it a “minnie links.” Big amusement firms and private individuals anxious to make money began to run courses. Practically every individual who touched the game had his finger’s financially burnt. …From the approximately £60,000 invested in Melbourne alone, there must have been £25,000 lost. …There are now dozens of courses going to ruin, and many more that the owners would be happy to give away if the takers would remove from them obligations of leases, &c…” The lease on the “Kit Kat Tiny Golf Club” at the Melbourne Town Hall expired on 30 April 1931, with Mr Barlow losing £798 on the venture. The hazards and fittings, which cost £400 and included a large replica of the Town Hall, now worthless. Due to declining patronage, the Little Collins Street cafe closed in 1938, although the adjacent shop continued to sell Sanitarium products. In New Zealand, the first Sanitarium factory opened in Christchurch in 1900, with the company later opening factories in Palmerston North and Auckland. The Adventists opened vegetarian cafes, firstly at 37 Taranaki Street Wellington in 1906, followed by cafes in Auckland, Christchurch and Dunedin. Weet-Bix is also New Zealand’s favourite cereal- there the jingle is “Kiwi kids are Weet-Bix kids.” In 1955, the Australian Women’s Weekly ran an illustrated, full colour advertisement featuring New Zealand born Edmund Hillary (later Sir) 1919-2008, who, along with Sherpa Tenzing Norgay, was the first climber to reach the summit of Mount Everest on 29 March 1953. The Australian Women’s Weekly, 30 March, 1955- “WEET-BIX carried by Hillary on Himalayan adventure! c/- N.Z. Alpine Club Inc., Dunedin, New Zealand. The Manager, Sanitarium Health Food Company, Christchurch, N.Z. Dear Sir. …Weet-Bix was chosen at my special request as I had always felt that some easily prepared form of breakfast was essential to the primitive conditions of high camps. Weet-Bix fulfilled its task very well indeed. We usually had them with hot milk (powdered) and sugar, and even when we were unable to eat anything else, we usually managed to have a little Weet-Bix . . . I regard them as a great success and expect they will be more widely used in the Himalayas in future. Yours faithfully, (Signed) E.P. Hillary. Sanitarium Marmite - motto- “Too much spoils the flavour”- is as beloved with Kiwis as Vegemite is with Australians. In 1966, a fire gutted the Christchurch Marmite factory causing a nation wide shortage. Once the factory was rebuilt, Sanitarium relaunched the yeasty extract in reusable glass tumblers with printed designs such as yachts, New Zealand birds and vintage cars. These popular collectibles can still be found in the kitchen cupboards of many New Zealand baches (holiday homes). After the devastating 2011 earthquake in Christchurch damaged the Marmite factory causing shortages and panic buying, a “Marmageddon” was declared with jars of the “black gold” advertised online for up to NZ$800. Consumers were advised to spread their Marmite sparingly until production resumed. (The Christchurch plant reportedly produces around 640,000kg of Marmite per year). Sanitarium Health and Wellbeing Company is exempt from paying company income tax on their profits due to their ownership by a religious organisation. Although not a compulsory rule for salvation, Adventists are encouraged to pay a tithe of 10% of their income to the church to support the ministry in God’s work. Nowadays, there are over 25 million members of the Seventh Day Adventists Church in 200 countries. ITEMS OF INTEREST (1933, December 22). The Argus (Melbourne, Vic. : 1848 - 1957), p. 8. Retrieved July 21, 2025, from http://nla.gov.au/nla.news-article11723188 SEVENTH DAY ADVENTISTS. (1933, December 28). The Age (Melbourne, Vic. : 1854 - 1954), p. 9. Retrieved July 1, 2025, from http://nla.gov.au/nla.news-article203356427 EVANGELISTS' CAMP (1933, December 20). The Herald (Melbourne, Vic. : 1861 - 1954), p. 30. Retrieved July 1, 2025, from http://nla.gov.au/nla.news-article243213209 Master Butchers Have A Time Pilots FOR School Air Race Charity Golf At Riversdale (1931, May 1). The Sun News-Pictorial (Melbourne, Vic. : 1922 - 1954; 1956), p. 14-15. Retrieved September 4, 2025, from http://nla.gov.au/nla.news-article276159136 2000 ADVENTISTS UNDER CANVAS (1933, December 27). The Herald (Melbourne, Vic. : 1861 - 1954), p. 17. Retrieved July 1, 2025, from http://nla.gov.au/nla.news-article243223698 TOPICS FOR THE BLOCK. (1906, October 27). The Australasian (Melbourne, Vic. : 1864 - 1946), p. 45. Retrieved August 30, 2025, from http://nla.gov.au/nla.news-article139178204 https://en.wikipedia.org/wiki/Seventh-day_Adventist_Church https://www.sanitarium.com/au/about/sanitarium-story/profits-for- ENTERTAINMENT AT MENZIES'. (1906, December 6). Punch (Melbourne, Vic. : 1900 - 1918; 1925), p. 26. Retrieved August 3, 2025, from http://nla.gov.au/nla.news-article175380296 https://encyclopedia.adventist.org/article?id=9HN0&highlight=Conference SOCIAL CIRCLE (1907, March 9). Leader (Melbourne, Vic. : 1862 - 1918, 1935), p. 41. Retrieved August 3, 2025, from http://nla.gov.au/nla.news-article196649677 CITY RESTAURANTS. (1907, December 13). Evelyn Observer and Bourke East Record (Vic. : 1902 - 1917), p. 1 (MORNING.). Retrieved August 3, 2025, from http://nla.gov.au/nla.news-article61133109 Advertising (1924, May 6). The Sun News-Pictorial (Melbourne, Vic. : 1922 - 1954; 1956), p. 9. Retrieved August 3, 2025, from http://nla.gov.au/nla.news-article274271406 1930, December 5). The Herald (Melbourne, Vic. : 1861 - 1954), p. 14. Retrieved August 5, 2025, from http://nla.gov.au/nla.news-page26374135 Thousands Are Still Playing Miniature Golf (1931, January 2). The Herald (Melbourne, Vic. : 1861 - 1954), p. 11. Retrieved August 8, 2025, from http://nla.gov.au/nla.news-article242880087 MINIATURE GOLF. (1930, October 16). The Argus (Melbourne, Vic. : 1848 - 1957), p. 10. Retrieved August 8, 2025, from http://nla.gov.au/nla.news-article4209280 THE REAL GOLFER WHO FORGOT HIMSELF ON THE MINIATURE GOLF COURSE (1930, November 13). Table Talk (Melbourne, Vic. : 1885 - 1939), p. 13. Retrieved August 8, 2025, from http://nla.gov.au/nla.news-article146706596 Advertising (1930, December 5). The Herald (Melbourne, Vic. : 1861 - 1954), p. 14. Retrieved August 8, 2025, from http://nla.gov.au/nla.news-article242761991 Advertising (1931, January 9). The Herald (Melbourne, Vic. : 1861 - 1954), p. 12. Retrieved August 8, 2025, from http://nla.gov.au/nla.news-article242887972 1955, March 30). The Australian Women's Weekly (1933 - 1982), p. 38. Retrieved August 9, 2025, from http://nla.gov.au/nla.news-page4812489 £100,000 LOST (1931, May 20). Sporting Globe (Melbourne, Vic. : 1922 - 1954), p. 1 (Edition1). Retrieved August 14, 2025, from http://nla.gov.au/nla.news-article183023946 1930, December 5). The Herald (Melbourne, Vic. : 1861 - 1954), p. 14. Retrieved August 15, 2025, from http://nla.gov.au/nla.news-page26374135 Advertising (1931, January 23). The Herald (Melbourne, Vic. : 1861 - 1954), p. 14. Retrieved August 15, 2025, from http://nla.gov.au/nla.news-article242887795 MINIATURE GOLF. (1931, February 5). The Dandenong Journal (Vic. : 1927 - 1954), p. 6. Retrieved August 16, 2025, from http://nla.gov.au/nla.news-article201082526 Still Time To Enter Midge (1931, January 16). The Herald (Melbourne, Vic. : 1861 - 1954), p. 12. Retrieved August 16, 2025, from http://nla.gov.au/nla.news-article242888830 WIT OF THE WEEK (1930, October 23). Table Talk (Melbourne, Vic. : 1885 - 1939), p. 23. Retrieved August 29, 2025, from http://nla.gov.au/nla.news-article146455050 Advertising (1930, October 2). Table Talk (Melbourne, Vic. : 1885 - 1939), p. 16. Retrieved August 18, 2025, from http://nla.gov.au/nla.news-article146454620 MIDGET GOLF LINKS. (1930, September 26). The Age (Melbourne, Vic. : 1854 - 1954), p. 6. Retrieved August 18, 2025, from http://nla.gov.au/nla.news-article202235074 https://www.smh.com.au/national/fairfax-archive-mini-golf-20131125-2y608.html TURF NOTES (1923, November 6). The Ballarat Star (Vic. : 1865 - 1924), p. 6. Retrieved September 3, 2025, from http://nla.gov.au/nla.news-article213855201 Advertising (1930, October 4). The Herald (Melbourne, Vic. : 1861 - 1954), p. 10. Retrieved October 14, 2025, from http://nla.gov.au/nla.news-article242937272 LAUGHTER AND TEARS. (1930, November 15). Smith's Weekly (Sydney, NSW : 1919 - 1950), p. 21. Retrieved September 9, 2025, from http://nla.gov.au/nla.news-article234426874 Advertising (1947, December 1). The Argus (Melbourne, Vic. : 1848 - 1957), p. 5. Retrieved September 15, 2025, from http://nla.gov.au/nla.news-article22523355Photographer notations on slide: "Seventh Day Adventists Camp. E Gane + family".religion, health food, mini golf, 1930-1939, tents, churches, camps

Photographer notations on slide: Seventh Day Adventists Camp at Hampton W.J. Westerman, G.G. Stewart & C.H. Watson Published: 28 December 1933 Published title: SEVENTH DAY ADVENTISTS. Published caption: “I. — The Annual Camp of the Seventh Day Adventists in Highett-road, Hampton, comprising more than 250 tents and accommodating over a thousand persons. II. —W. J. Westerman (vice-president of Australasian) and Pastor G. G. Stewart (president of Victoria), conversing with Pastor C. H. Watson (world president of the Seventh Day Adventists).- III.— Evangelist E. R. Gane and family.” SEVENTH DAY ADVENTISTS. (1933, December 28). The Age (Melbourne, Vic. : 1854 - 1954), p. 9. Retrieved August 1, 2025, from http://nla.gov.au/nla.news-article203356427 Research by project volunteer, Fiona Collyer: In December 1933, the annual Seventh Day Adventists Conference of Victoria was held, with over a 1000 participants camping for ten days at Highett Road Hampton. Pastor Charles H. Watson, world president of the Seventh Day Adventists, Walter J. Westerman, vice-president of Australasian and Pastor George G. Stewart, president of Victoria attended. Interestingly, The Age newspaper modified the original photo in their publication, placing the three men close to each other. Description: Three middle aged men dressed in suits converse in front of tents. In December 1933, delegates from all over Victoria and beyond travelled to Melbourne for the annual Seventh Day Adventists Conference of Victoria, held over ten days on a vacant allotment at Highett Road Hampton. A canvas town of 250 tents for over 1000 campers was created along with large marquees for lectures, devotional services and kitchens. Many daily visitors also attended the lectures and services. The principal speaker was Victorian born world president of the Seventh Day Adventists, Pastor Charles H. Watson (1877-1962), who travelled from Washington DC for the event. The Highett Street campers attended a busy schedule of bible readings, devotional services and health lectures during the ten days of the camp. Lecture subjects included- “Among the Head Hunters of the Solomon Islands”, “ Looking Through the Prophetic Telescope into 1934”, “Soul Surgery”, “Viewing the Celestial Land Through the Prophetic Telescope”and “The Four Horsemen of the Apocalypse”. The Seventh Day Adventist religion was established in the USA in 1863. One of its co-founders was American Ellen G. White whose writings are regarded as divinely inspired and are still adhered to today. Ellen preached on the “Eight Laws of Health”- Nutrition, exercise, water, sunshine, temperance, air, rest and trust in God. Adventists regard their bodies as holy temples and avoid food deemed by the Bible as unclean. They eat a mainly plant based diet with no caffeinated beverages and abstain from alcohol and tobacco. They believe in the observance of Saturday, the seventh day of the week in the Christian (Gregorian) and Hebrew calendars as the sabbath and the literal and imminent second coming of Jesus Christ. New converts are baptised by immersion in water. The Adventists opened the Warburton Sanitarium in 1910 as a health retreat, integrating their holistic health philosophy of physical, mental and spiritual well being. It was a resort in the hills “among picturesque mountain scenery…surrounded by tall forests and deep fern gullies…” where highly strung Melburians could alleviate their digestive maladies, stress and jaded nerves as “…worn down nervous systems mend quickly in this peaceful environment…invigorating air and an abundance of home-grown fruit, vegetables, fresh eggs, milk, and cream help to build healthy bodies”. The resort also offered hydrotherapy, massage and electrical treatments. An advertisement in The Argus- 1 December 1947 assured readers- “EVERYTHING SUNNY AGAIN." “That's how you'll feel when you say farewell to Warburton Sanitarium and Hospital after spending a holiday here. Victoria's Hydro is famous far and wide for wonders worked with sufferers from nervous and digestive disorders. Wholesome food, perfectly cooked; splendid air, regulated exercise, sweet natural sleep; these quickly correct faulty digestion, restore vitality, bring back that sunny optimism natural to healthy people. Massage and curative baths under medical supervision…” Later, after further building work, it became the Warburton Hospital with medical, casualty and obstetrics wards as well as offering strategies to stop smoking, lose weight and for stress management. The hospital ceased operation in 2001. Ellen G. White wrote “God sent me to Australia” and in 1891, accompanied by her son William C. White she arrived in Australia to start a Bible school, spread her health philosophy and for missionary work. At first health food products were imported from America, but it soon became apparent that due to the expense and the food becoming stale over the long journey, that local manufacturing was necessary. In 1898 William secured the services of American Adventist baker Edward C. Halsey, who had worked at Dr Kellogg’s Battle Creek (“Cereal City”), Sanitarium, Michigan, USA. They rented the St George’s bakery in Northcote, Melbourne, producing the first ready to eat breakfast cereal Granola, Caramel Cereal, and peanut butter. The fledgling company relocated to larger premises in Cooranbong, NSW soon after. The Sanitarium Health Food Company opened a factory in Warburton in 1925, manufacturing Granose Biscuits, Cerix Puffed Wheat, San-Bran, Bixies malted wheat flakes, Betta peanut butter, Marmite, “Kwic-Bru - A delicious health “coffee” made from choicest cereals and free from drugs that affect the heart and nerves” In 1928, Sanitarium bought out Grain Products Limited who were manufacturing a sweet cereal biscuit called Weet-Bix which soon became Australia’s favourite breakfast cereal. The Warburton factory closed in 1997, with manufacturing shifting interstate. Sanitarium breakfast cereal boxes offered free collectable cards inside and children could buy albums from grocers for sixpence and mount the cards. Subjects of the albums included- “Aboriginal Tribes, Legends, Customs”, “Australia- Yesterday and Today”, “Marvels of the Great Barrier Reef”, “Advance Australia- a Pageant of the Years”. In 1902 the Adventist’s opened the “Pure Food Vegetarian Cafe” in Sydney (In 1907 the name was changed to “Sanitarium Health Food Cafe”), Eating vegetarian food was definitely a curiosity. “Cristina” reviewed the cafe for The Australasian-27 October 1906. Topics For The Block. “Feeling somewhat like a criminal, and hoping to escape detection, I stealthily made my way into a vegetarian restaurant the other day... If my friends happened to catch me walking in there, I should henceforth be considered a crank, a faddist, and little short of a lunatic! Whom did I find within, seated with the air of habitués at the small tables, but heaps of my friends. They had all this while been pursuing their vegetarian way, layin' low and sayin' nuffin'. Flesh-eaters, now that the Sydney summer has set in apparently in good earnest, are beginning to wonder if the vegetarians are not wiser in their day and generation. Roast beef, hot cornea beef, ragouts, and meat curries, the very thought of them makes one feel hot. Frosted lemon pudding, stewed fruits, wheatmeal rolls, and tomatoes sound nice when you look at their names on the vegetarian menu. Such weird messes are served, square, unintelligible blocks of some brown substance, a few bites of which form a full and satisfying meal. Cold nut foods, granose, nuttose, and jam protose, bromose, with jelly and various "ose" sandwiches, impossible for the unbeliever to diagnose, are put before you. You drink malted nut broth, you eat gluten sticks, stewed beans, lentil patties, with vegetable sauce, any or all of which are distinctly nourishing and filling at the price. A mock (decidedly mock) veal cutlet or a red lentil roast is sufficient lunch, it appears, for anyone. Thus, "you obtain the best working results from your machinery with the least possible expenditure..." In December 1906 the Adventists branched out to Melbourne, opening the Sanitarium Health Food Cafe at 289 Collins Street next to the Royal Bank building. (corner Collins and Elizabeth Streets, demolished in 1939). Their motto was “Quality and Purity”. “Cynthia” of The Leader “Social Circle” column reviewed the cafe in 9 March 1907- “Hundreds of people have a feeling of positive affection for a diet that will be satisfying, appetising and nourishing, without having meat for its backbone. It will come as news that we have in Melbourne a cafe where you can really enjoy yourself without eating anything in the way of meat. Cream, custard, cheese and the like are not cold shouldered out of the menu, and the housewife in search of new dishes will find here ever so much in the way of suggestions. Nuts figure conspicuously in the menu, and lentil and walnut cutlets may be instanced among the delicacies. Beans are cooked in quite alluring fashion, while creamed parsnips are excellent. For sandwiches you could hardly desire anything more appetising than granosi biscuits, and nut cheese. The combination is suggestive of school lunches, and nut meat might well be employed as a variant. A visit to the cafe itself — it is next the Royal Bank in Collins-street — will surprise anyone used to the average vegetarian restaurant. Every thing is fresh, fragrant, and thoroughly modern… It is run, in connection with that curious people the Seventh Day Adventists.” However, “Adele” writing for the Evelyn Observer and Bourke East Record -13 December 1907 had a different experience- CITY RESTAURANTS. “There is no glamour from the outside. We enter the dining room at six and secure a seat at a small table, for this night we are going to dine on vegetables. Some people pride themselves on being vegetarians, and devote a great deal of their spare cash and energy to disseminating vegetarian principles. I shall not in a hurry forget the dinner we tried to get through at this vegetarian restaurant. There was put before us plate after plate of vegetables not soaked, but sodden with water, not an atom of flavouring or dressing; no attempt was made to give the slightest piquancy to potato, cabbage, turnip or carrot. I beg pardon, I am unjust, there were two caterpillars in the cabbage. It is astonishing how persistently ordinary cooks spoil vegetables in the process of cooking and how little they understand the value of vegetables on a menu.” From the extensive menu of 1924, you could order cream of green pea soup, followed by nut meat with Yorkshire pudding, egg timbales, stewed brown lentils, savoury rissoles with piquant sauce. Among the dessert offerings were creamed sago, steamed figs and walnut drops. Washed down with fermented wine and to finish, “Frucerea”, a coffee substitute essence made from fruit and cereal. A four course meal of soup, entree, vegetables and sweets cost 1/6 in 1924. Proving that plant-based food was not just a novelty, 67,000 meals were served at the cafe in 1918, rising to 73,000 in 1921. Later the Sanitarium Cafe moved to 293 Little Collins Street, (opposite Royal Arcade) sharing the building with The Lilliput Golf Course, a miniature golf course of 18 holes. The course was a replica of the fashionable Lido Course in France and was open daily from 10am to midnight with a green fee of one shilling. It featured goldfish, waterfalls and dance music. Lilliput boasted that they were “Melbourne’s coolest indoor course” Miniature golf (mini, minnie, midget, miget, Tom Thumb, Wee golf, putt-putt, pigmy, peewee, crazy golf, obstacle golf) swept the globe in the 1930s, starting in the USA, then Europe. The courses provided affordable recreation during uncertainty at the start of the Great Depression. The craze arrived in Sydney September 1930 with the first mini golf course opening in the basement of the State Theatre. It featured a replica Sydney Harbour Bridge and attracted over 1000 players a day at one shilling per game. The miniature golf bug hit Melbourne hard in 1930-31 with nearly 200 courses springing up in the CBD and suburbs within a few months. The first miniature golf course to open in Melbourne was on 4 October 1930 in the basement of recently built art deco style Wentworth House at 203 Collins Street, designed by architect Cedric Heise Ballantyne, (also designed Regent Theatre, Plaza Ballroom, Athenaeum Club, National Theatre, St Kilda, built in 1930, demolished in 1974 for the City Square) It was managed by J. C. Williamson who advertised for a “Girl Spruiker” who “Must be Young, Attractive Personality, and Able to Talk to the Public” to work at the course. The Age 26 September 1930 reported - “The Wentworth House management have spared no expense in preparing the links. Water hazards, sand bunkers, running streams, ancestral castles, moats and a cunning drawbridge have each been devised to test the skill of players, while the walls and ceiling have been "atmospherically" treated to convey an exterior effect”. Even Melbourne City Council jumped on the bandwagon, leasing the lower hall of Melbourne Town Hall to colourful car dealer and racehorse owner Mr A. G. Barlow for £43 per week for the “Kit Kat Tiny Golf Course”, opening on 11 December 1930. (Turf identity, Mr Alexander George Barlow, (1880-1937) who raced under the nom de course “A. G. Vauxhall”, owned filly Frances Tressady, who in 1923 won the Victoria Derby and Oaks Stakes double and came fifth in the Melbourne Cup. The “Frances Tressady Stakes” is held each March at Flemington Racecourse in honour of the horse, the last filly to win the Derby. Barlow was the proprietor of Barlow Brothers Pty Ltd car dealership at 442 Elizabeth Street, Melbourne. He played 14 games for Carlton Football Club (VFL) on the half-forward line from 1901-1903). Patrons could vie for The Herald Miniature Golf Championship Cup, a gold cup worth £7/7, in an eight week long competition. Sports newspaper The Sporting Globe also offered a Cup and prize money. Many courses offered prizes of theatre tickets, cash and cigarettes. Myer’s department store, hoping to cash in on the fad, advertised in Melbourne’s newspapers that their Sports Department could design and equip complete miniature golf courses using “Fairway” imitation turf at 4/6 a yard. Newspaper cartoonists loved to lampoon the fad. Both Percy Leason, cartoonist for society magazine Table Talk and Syd Miller of Smith’s Weekly depicted “real” golfers causing havoc on a mini golf course, showing that being a “real” golf player was no advantage to playing miniature golf. But bust often follows boom. With such rapid market saturation, expensive novel hazards, waning interest, long opening hours, often to midnight, and price cutting of game fees from one shilling to sixpence and then to threepence amongst some courses, the bubble was bound to burst. The Sporting Globe columnist J.M.Dillon on 20 May 1931 lamented- £100,000 LOST Failure of ‘Minnie’ Golf. “Miniature golf might have provided fun and jokes for thousands of people in Australia, but there were many for whom it panned out a tragedy. It is likely that the dead losses of those who attempted to make money out of the game in Australia were in the vicinity of £100,000. …For a while there was hardly a spare block of land, or a possible “site” in the shape of a hall, or a showroom, in Sydney and Melbourne, that some one was not after to set upon it a “minnie links.” Big amusement firms and private individuals anxious to make money began to run courses. Practically every individual who touched the game had his finger’s financially burnt. …From the approximately £60,000 invested in Melbourne alone, there must have been £25,000 lost. …There are now dozens of courses going to ruin, and many more that the owners would be happy to give away if the takers would remove from them obligations of leases, &c…” The lease on the “Kit Kat Tiny Golf Club” at the Melbourne Town Hall expired on 30 April 1931, with Mr Barlow losing £798 on the venture. The hazards and fittings, which cost £400 and included a large replica of the Town Hall, now worthless. Due to declining patronage, the Little Collins Street cafe closed in 1938, although the adjacent shop continued to sell Sanitarium products. In New Zealand, the first Sanitarium factory opened in Christchurch in 1900, with the company later opening factories in Palmerston North and Auckland. The Adventists opened vegetarian cafes, firstly at 37 Taranaki Street Wellington in 1906, followed by cafes in Auckland, Christchurch and Dunedin. Weet-Bix is also New Zealand’s favourite cereal- there the jingle is “Kiwi kids are Weet-Bix kids.” In 1955, the Australian Women’s Weekly ran an illustrated, full colour advertisement featuring New Zealand born Edmund Hillary (later Sir) 1919-2008, who, along with Sherpa Tenzing Norgay, was the first climber to reach the summit of Mount Everest on 29 March 1953. The Australian Women’s Weekly, 30 March, 1955- “WEET-BIX carried by Hillary on Himalayan adventure! c/- N.Z. Alpine Club Inc., Dunedin, New Zealand. The Manager, Sanitarium Health Food Company, Christchurch, N.Z. Dear Sir. …Weet-Bix was chosen at my special request as I had always felt that some easily prepared form of breakfast was essential to the primitive conditions of high camps. Weet-Bix fulfilled its task very well indeed. We usually had them with hot milk (powdered) and sugar, and even when we were unable to eat anything else, we usually managed to have a little Weet-Bix . . . I regard them as a great success and expect they will be more widely used in the Himalayas in future. Yours faithfully, (Signed) E.P. Hillary. Sanitarium Marmite - motto- “Too much spoils the flavour”- is as beloved with Kiwis as Vegemite is with Australians. In 1966, a fire gutted the Christchurch Marmite factory causing a nation wide shortage. Once the factory was rebuilt, Sanitarium relaunched the yeasty extract in reusable glass tumblers with printed designs such as yachts, New Zealand birds and vintage cars. These popular collectibles can still be found in the kitchen cupboards of many New Zealand baches (holiday homes). After the devastating 2011 earthquake in Christchurch damaged the Marmite factory causing shortages and panic buying, a “Marmageddon” was declared with jars of the “black gold” advertised online for up to NZ$800. Consumers were advised to spread their Marmite sparingly until production resumed. (The Christchurch plant reportedly produces around 640,000kg of Marmite per year). Sanitarium Health and Wellbeing Company is exempt from paying company income tax on their profits due to their ownership by a religious organisation. Although not a compulsory rule for salvation, Adventists are encouraged to pay a tithe of 10% of their income to the church to support the ministry in God’s work. Nowadays, there are over 25 million members of the Seventh Day Adventists Church in 200 countries. ITEMS OF INTEREST (1933, December 22). The Argus (Melbourne, Vic. : 1848 - 1957), p. 8. Retrieved July 21, 2025, from http://nla.gov.au/nla.news-article11723188 SEVENTH DAY ADVENTISTS. (1933, December 28). The Age (Melbourne, Vic. : 1854 - 1954), p. 9. Retrieved July 1, 2025, from http://nla.gov.au/nla.news-article203356427 EVANGELISTS' CAMP (1933, December 20). The Herald (Melbourne, Vic. : 1861 - 1954), p. 30. Retrieved July 1, 2025, from http://nla.gov.au/nla.news-article243213209 Master Butchers Have A Time Pilots FOR School Air Race Charity Golf At Riversdale (1931, May 1). The Sun News-Pictorial (Melbourne, Vic. : 1922 - 1954; 1956), p. 14-15. Retrieved September 4, 2025, from http://nla.gov.au/nla.news-article276159136 2000 ADVENTISTS UNDER CANVAS (1933, December 27). The Herald (Melbourne, Vic. : 1861 - 1954), p. 17. Retrieved July 1, 2025, from http://nla.gov.au/nla.news-article243223698 TOPICS FOR THE BLOCK. (1906, October 27). The Australasian (Melbourne, Vic. : 1864 - 1946), p. 45. Retrieved August 30, 2025, from http://nla.gov.au/nla.news-article139178204 https://en.wikipedia.org/wiki/Seventh-day_Adventist_Church https://www.sanitarium.com/au/about/sanitarium-story/profits-for- ENTERTAINMENT AT MENZIES'. (1906, December 6). Punch (Melbourne, Vic. : 1900 - 1918; 1925), p. 26. Retrieved August 3, 2025, from http://nla.gov.au/nla.news-article175380296 https://encyclopedia.adventist.org/article?id=9HN0&highlight=Conference SOCIAL CIRCLE (1907, March 9). Leader (Melbourne, Vic. : 1862 - 1918, 1935), p. 41. Retrieved August 3, 2025, from http://nla.gov.au/nla.news-article196649677 CITY RESTAURANTS. (1907, December 13). Evelyn Observer and Bourke East Record (Vic. : 1902 - 1917), p. 1 (MORNING.). Retrieved August 3, 2025, from http://nla.gov.au/nla.news-article61133109 Advertising (1924, May 6). The Sun News-Pictorial (Melbourne, Vic. : 1922 - 1954; 1956), p. 9. Retrieved August 3, 2025, from http://nla.gov.au/nla.news-article274271406 1930, December 5). The Herald (Melbourne, Vic. : 1861 - 1954), p. 14. Retrieved August 5, 2025, from http://nla.gov.au/nla.news-page26374135 Thousands Are Still Playing Miniature Golf (1931, January 2). The Herald (Melbourne, Vic. : 1861 - 1954), p. 11. Retrieved August 8, 2025, from http://nla.gov.au/nla.news-article242880087 MINIATURE GOLF. (1930, October 16). The Argus (Melbourne, Vic. : 1848 - 1957), p. 10. Retrieved August 8, 2025, from http://nla.gov.au/nla.news-article4209280 THE REAL GOLFER WHO FORGOT HIMSELF ON THE MINIATURE GOLF COURSE (1930, November 13). Table Talk (Melbourne, Vic. : 1885 - 1939), p. 13. Retrieved August 8, 2025, from http://nla.gov.au/nla.news-article146706596 Advertising (1930, December 5). The Herald (Melbourne, Vic. : 1861 - 1954), p. 14. Retrieved August 8, 2025, from http://nla.gov.au/nla.news-article242761991 Advertising (1931, January 9). The Herald (Melbourne, Vic. : 1861 - 1954), p. 12. Retrieved August 8, 2025, from http://nla.gov.au/nla.news-article242887972 1955, March 30). The Australian Women's Weekly (1933 - 1982), p. 38. Retrieved August 9, 2025, from http://nla.gov.au/nla.news-page4812489 £100,000 LOST (1931, May 20). Sporting Globe (Melbourne, Vic. : 1922 - 1954), p. 1 (Edition1). Retrieved August 14, 2025, from http://nla.gov.au/nla.news-article183023946 1930, December 5). The Herald (Melbourne, Vic. : 1861 - 1954), p. 14. Retrieved August 15, 2025, from http://nla.gov.au/nla.news-page26374135 Advertising (1931, January 23). The Herald (Melbourne, Vic. : 1861 - 1954), p. 14. Retrieved August 15, 2025, from http://nla.gov.au/nla.news-article242887795 MINIATURE GOLF. (1931, February 5). The Dandenong Journal (Vic. : 1927 - 1954), p. 6. Retrieved August 16, 2025, from http://nla.gov.au/nla.news-article201082526 Still Time To Enter Midge (1931, January 16). The Herald (Melbourne, Vic. : 1861 - 1954), p. 12. Retrieved August 16, 2025, from http://nla.gov.au/nla.news-article242888830 WIT OF THE WEEK (1930, October 23). Table Talk (Melbourne, Vic. : 1885 - 1939), p. 23. Retrieved August 29, 2025, from http://nla.gov.au/nla.news-article146455050 Advertising (1930, October 2). Table Talk (Melbourne, Vic. : 1885 - 1939), p. 16. Retrieved August 18, 2025, from http://nla.gov.au/nla.news-article146454620 MIDGET GOLF LINKS. (1930, September 26). The Age (Melbourne, Vic. : 1854 - 1954), p. 6. Retrieved August 18, 2025, from http://nla.gov.au/nla.news-article202235074 https://www.smh.com.au/national/fairfax-archive-mini-golf-20131125-2y608.html TURF NOTES (1923, November 6). The Ballarat Star (Vic. : 1865 - 1924), p. 6. Retrieved September 3, 2025, from http://nla.gov.au/nla.news-article213855201 Advertising (1930, October 4). The Herald (Melbourne, Vic. : 1861 - 1954), p. 10. Retrieved October 14, 2025, from http://nla.gov.au/nla.news-article242937272 LAUGHTER AND TEARS. (1930, November 15). Smith's Weekly (Sydney, NSW : 1919 - 1950), p. 21. Retrieved September 9, 2025, from http://nla.gov.au/nla.news-article234426874 Advertising (1947, December 1). The Argus (Melbourne, Vic. : 1848 - 1957), p. 5. Retrieved September 15, 2025, from http://nla.gov.au/nla.news-article22523355Photographer notations on slide: "Seventh Day Adventists Camp at Hampton W.J. Westerman, G.G. Stewart & C.H. Watson".religion, health food, mini golf, 1930-1939, tents, churches, camps

This photograph was captured on an undisclosed date and by an unidentified photographer. It was printed in colour through the company AGFA which is a Belgian-German Multinational Corporation. This business prints, develops, manufactures and distributes digital imaging products, software and systems. It was founded in 1967 and continues to operate today. Beechworth's Mayday Hills was chosen as the site of Victoria's newest asylum, at the time, due to the landscape and altitude. The hilltop atmosphere and the native fauna, it was argued, would assist in the cure of the patients kept at the hospital (Wood 1985, 122). The positioning of the hospital had a beneficial effect on the rural town. A pamphlet published by James Ingram and Son (1849) reveal that famous landmarks in Beechworth which included the Post Office, Gaol, Courthouse and Asylum "demonstrate the appreciation of Beechworth by the Government not only as as important district center, but also as a site unrivaled as a sanitarium". There were other locations in contention at the time, but ultimately Beechworth was chosen (Craig 2000, 33). Prior to the creation of the Asylum in Beechworth, those charged with having mental illnesses or, as it was termed, "insanity" were unable to be properly cared for in the Gaol (which is where they were often sent). John Buckley Castieau wrote, in 1861 for the Ovens and Murray Advertiser, that the Gaol was unable to properly care for those classified then as "insane" but that they would endeavor to treat them above the other inmates (which he notes is not always the case in other establishments). Castieau wrote this in favour of supporting the building of the Mayday Hills Hospital in Beechworth. It was stated that at the time the Mayday Hills Hospital was built, there were 83 prisoners kept in the Gaol who were to be rehoused to the Hospital on the grounds of "insanity". The classification as someone as "insane", in this period of time is a reflection on the inability to cure and understand illnesses of the mind during the mid to late 1800s. Opening on the 24th of October 1867, the Mayday Hills Hospital was originally named the "Ovens Lunatic Asylum", a title which is very much a product of its time. Whilst controversial, changes to the name is part of the history of the Hospital and can provide much insight into the understanding of mental illness throughout history and the use/disuse of this term provides information into the reception/changing opinions of mental illness in society. The Hospital would later become known as the "Mayday Hills Asylum" and/or "Mayday Hills Hospital" with the latter being the most commonly used title. An article in the Ovens and Murray Advertiser notes that on the 7th of March 1865, the foundation stone of the Hospital was laid (it would officially open in 1867) and that it was such a moment of accomplishment and joy for Beechworth that a letter to the editor even suggested that there should be a holiday dedicated to the day the foundation stone as laid. This reveals an extent to which the townspeople of early Beechworth valued the construction of the Hospital in their town. It provided the town with a sense of prestige and honour.At first glance, the remains of the Mayday Hills Hospital in Beechworth, Victoria, inspire tragedy, trauma and beauty. The buildings themselves, with their Italianate style Renaissance architecture designed by J.J. Clark (Craig 2000, 49 & Smith 2016, 203) reflect a bygone period of European and Australian history. The gardens provide a sense of tranquility and beauty. The experience of those within these walls remains a valuable area of study to provide a more complete understanding. This particular hospital is considered the fourth of its like and one of three identified as the largest of their kind. The Mayday Hills Hospital is a sister to the Kew and Ararat Asylums in Melbourne which are both located in relative proximity. Understanding the role of the Mayday Hills Hospital in Beechworth history is integral to understanding the development of the goldfields town, but also for providing important information as to the history of caring for, and the reception of, mental illnesses in Australian and wider European history. Mayday Hills provides a case study which can be researched through oral history, an analysis of the grounds/buildings and through images like this postcard which portray the structure in a highly deliberate manner. Images like this depict the strong façade of the Hospital and provide a glimpse into the tranquility of the gardens. This has been done deliberately to provide a sense of comfort and healing about the building to those looking from the outside. Further research into the importance of the Hospital in Beechworth and it's connection to the town will be supported through images like these kept in the Mayday Hills photo album in the collection of the Burke Museum.Coloured rectangular photograph printed on gloss photographic paper.Reverse: AGFAbeechworth, mayday hills, mayday hills asylum, mental health, history of mental health, asylum, 1860s, gold town, north-east victoria, kew asylum, ararat asylum

This photograph was captured in approximately 1900 and depicts the on site nurses homes. During the 1880s, these detached cottages were constructed and provided accommodation for the staff (in this case, the nurses) who lived within the hospital walls. Within the image are weatherboard buildings, a number of nurses and water tanks. Beechworth's Mayday Hills was chosen as the site of Victoria's newest asylum, at the time, due to the landscape and altitude. The hilltop atmosphere and the native fauna, it was argued, would assist in the cure of the patients kept at the hospital (Wood 1985, 122). The positioning of the hospital had a beneficial effect on the rural town. A pamphlet published by James Ingram and Son (1849) reveal that famous landmarks in Beechworth which included the Post Office, Gaol, Courthouse and Asylum "demonstrate the appreciation of Beechworth by the Government not only as as important district center, but also as a site unrivaled as a sanitarium". There were other locations in contention at the time, but ultimately Beechworth was chosen (Craig 2000, 33). Prior to the creation of the Asylum in Beechworth, those charged with having mental illnesses or, as it was termed, "insanity" were unable to be properly cared for in the Gaol (which is where they were often sent). John Buckley Castieau wrote, in 1861 for the Ovens and Murray Advertiser, that the Gaol was unable to properly care for those classified then as "insane" but that they would endeavor to treat them above the other inmates (which he notes is not always the case in other establishments). Castieau wrote this in favour of supporting the building of the Mayday Hills Hospital in Beechworth. It was stated that at the time the Mayday Hills Hospital was built, there were 83 prisoners kept in the Gaol who were to be rehoused to the Hospital on the grounds of "insanity". The classification as someone as "insane", in this period of time is a reflection on the inability to cure and understand illnesses of the mind during the mid to late 1800s. Opening on the 24th of October 1867, the Mayday Hills Hospital was originally named the "Ovens Lunatic Asylum", a title which is very much a product of its time. Whilst controversial, changes to the name is part of the history of the Hospital and can provide much insight into the understanding of mental illness throughout history and the use/disuse of this term provides information into the reception/changing opinions of mental illness in society. The Hospital would later become known as the "Mayday Hills Asylum" and/or "Mayday Hills Hospital" with the latter being the most commonly used title. An article in the Ovens and Murray Advertiser notes that on the 7th of March 1865, the foundation stone of the Hospital was laid (it would officially open in 1867) and that it was such a moment of accomplishment and joy for Beechworth that a letter to the editor even suggested that there should be a holiday dedicated to the day the foundation stone as laid. This reveals an extent to which the townspeople of early Beechworth valued the construction of the Hospital in their town. It provided the town with a sense of prestige and honour.At first glance, the remains of the Mayday Hills Hospital in Beechworth, Victoria, inspire tragedy, trauma and beauty. The buildings themselves, with their Italianate style Renaissance architecture designed by J.J. Clark (Craig 2000, 49 & Smith 2016, 203) reflect a bygone period of European and Australian history. The gardens provide a sense of tranquility and beauty. The experience of those within these walls remains a valuable area of study to provide a more complete understanding. This particular hospital is considered the fourth of its like and one of three identified as the largest of their kind. The Mayday Hills Hospital is a sister to the Kew and Ararat Asylums in Melbourne which are both located in relative proximity. Understanding the role of the Mayday Hills Hospital in Beechworth history is integral to understanding the development of the goldfields town, but also for providing important information as to the history of caring for, and the reception of, mental illnesses in Australian and wider European history. Mayday Hills provides a case study which can be researched through oral history, an analysis of the grounds/buildings and through images like these. Images like these depict the strong façade of the Hospital and provide a glimpse into the tranquility of the gardens. This has been done deliberately to provide a sense of comfort and healing about the building to those looking from the outside. Further research into the importance of the Hospital in Beechworth and it's connection to the town will be supported through images like these kept in the Mayday Hills photo album in the collection of the Burke Museum.Black and white rectangular photograph printed on photographic paper mounted on card"Early nurses quarters, Beechworth Mental Hospital, now May Day Hills Hospital."may day hills hospital, nurses quarters, beechworth, mayday hills, asylum

These images are copies of a photograph (3448) captured in approximately 1900 and depicts the on site nurses homes. During the 1880s, these detached cottages were constructed and provided accommodation for the staff (in this case, the nurses) who lived within the hospital walls. Within the image are weatherboard buildings, a number of nurses and water tanks. Beechworth's Mayday Hills was chosen as the site of Victoria's newest asylum, at the time, due to the landscape and altitude. The hilltop atmosphere and the native fauna, it was argued, would assist in the cure of the patients kept at the hospital (Wood 1985, 122). The positioning of the hospital had a beneficial effect on the rural town. A pamphlet published by James Ingram and Son (1849) reveal that famous landmarks in Beechworth which included the Post Office, Gaol, Courthouse and Asylum "demonstrate the appreciation of Beechworth by the Government not only as as important district center, but also as a site unrivaled as a sanitarium". There were other locations in contention at the time, but ultimately Beechworth was chosen (Craig 2000, 33). Prior to the creation of the Asylum in Beechworth, those charged with having mental illnesses or, as it was termed, "insanity" were unable to be properly cared for in the Gaol (which is where they were often sent). John Buckley Castieau wrote, in 1861 for the Ovens and Murray Advertiser, that the Gaol was unable to properly care for those classified then as "insane" but that they would endeavor to treat them above the other inmates (which he notes is not always the case in other establishments). Castieau wrote this in favour of supporting the building of the Mayday Hills Hospital in Beechworth. It was stated that at the time the Mayday Hills Hospital was built, there were 83 prisoners kept in the Gaol who were to be rehoused to the Hospital on the grounds of "insanity". The classification as someone as "insane", in this period of time is a reflection on the inability to cure and understand illnesses of the mind during the mid to late 1800s. Opening on the 24th of October 1867, the Mayday Hills Hospital was originally named the "Ovens Lunatic Asylum", a title which is very much a product of its time. Whilst controversial, changes to the name is part of the history of the Hospital and can provide much insight into the understanding of mental illness throughout history and the use/disuse of this term provides information into the reception/changing opinions of mental illness in society. The Hospital would later become known as the "Mayday Hills Asylum" and/or "Mayday Hills Hospital" with the latter being the most commonly used title. An article in the Ovens and Murray Advertiser notes that on the 7th of March 1865, the foundation stone of the Hospital was laid (it would officially open in 1867) and that it was such a moment of accomplishment and joy for Beechworth that a letter to the editor even suggested that there should be a holiday dedicated to the day the foundation stone as laid. This reveals an extent to which the townspeople of early Beechworth valued the construction of the Hospital in their town. It provided the town with a sense of prestige and honour.At first glance, the remains of the Mayday Hills Hospital in Beechworth, Victoria, inspire tragedy, trauma and beauty. The buildings themselves, with their Italianate style Renaissance architecture designed by J.J. Clark (Craig 2000, 49 & Smith 2016, 203) reflect a bygone period of European and Australian history. The gardens provide a sense of tranquility and beauty. The experience of those within these walls remains a valuable area of study to provide a more complete understanding. This particular hospital is considered the fourth of its like and one of three identified as the largest of their kind. The Mayday Hills Hospital is a sister to the Kew and Ararat Asylums in Melbourne which are both located in relative proximity. Understanding the role of the Mayday Hills Hospital in Beechworth history is integral to understanding the development of the goldfields town, but also for providing important information as to the history of caring for, and the reception of, mental illnesses in Australian and wider European history. Mayday Hills provides a case study which can be researched through oral history, an analysis of the grounds/buildings and through images like these. Images like these depict the strong façade of the Hospital and provide a glimpse into the tranquility of the gardens. This has been done deliberately to provide a sense of comfort and healing about the building to those looking from the outside. Further research into the importance of the Hospital in Beechworth and it's connection to the town will be supported through images like these kept in the Mayday Hills photo album in the collection of the Burke Museum.Black and white rectangular photograph printed on gloss photographic papermental hospital, mayday hills, beechworth, copy, nurse, nurses quarters, on-site dwelling, 1900s, 1880, beechworth asylum

This photograph is a copy of that captured in approximately 1900 and depicts the on site nurses homes. During the 1880s, these detached cottages were constructed and provided accommodation for the staff (in this case, the nurses) who lived within the hospital walls. Within the image are weatherboard buildings, a number of nurses and water tanks. Beechworth's Mayday Hills was chosen as the site of Victoria's newest asylum, at the time, due to the landscape and altitude. The hilltop atmosphere and the native fauna, it was argued, would assist in the cure of the patients kept at the hospital (Wood 1985, 122). The positioning of the hospital had a beneficial effect on the rural town. A pamphlet published by James Ingram and Son (1849) reveal that famous landmarks in Beechworth which included the Post Office, Gaol, Courthouse and Asylum "demonstrate the appreciation of Beechworth by the Government not only as as important district center, but also as a site unrivaled as a sanitarium". There were other locations in contention at the time, but ultimately Beechworth was chosen (Craig 2000, 33). Prior to the creation of the Asylum in Beechworth, those charged with having mental illnesses or, as it was termed, "insanity" were unable to be properly cared for in the Gaol (which is where they were often sent). John Buckley Castieau wrote, in 1861 for the Ovens and Murray Advertiser, that the Gaol was unable to properly care for those classified then as "insane" but that they would endeavor to treat them above the other inmates (which he notes is not always the case in other establishments). Castieau wrote this in favour of supporting the building of the Mayday Hills Hospital in Beechworth. It was stated that at the time the Mayday Hills Hospital was built, there were 83 prisoners kept in the Gaol who were to be rehoused to the Hospital on the grounds of "insanity". The classification as someone as "insane", in this period of time is a reflection on the inability to cure and understand illnesses of the mind during the mid to late 1800s. Opening on the 24th of October 1867, the Mayday Hills Hospital was originally named the "Ovens Lunatic Asylum", a title which is very much a product of its time. Whilst controversial, changes to the name is part of the history of the Hospital and can provide much insight into the understanding of mental illness throughout history and the use/disuse of this term provides information into the reception/changing opinions of mental illness in society. The Hospital would later become known as the "Mayday Hills Asylum" and/or "Mayday Hills Hospital" with the latter being the most commonly used title. An article in the Ovens and Murray Advertiser notes that on the 7th of March 1865, the foundation stone of the Hospital was laid (it would officially open in 1867) and that it was such a moment of accomplishment and joy for Beechworth that a letter to the editor even suggested that there should be a holiday dedicated to the day the foundation stone as laid. This reveals an extent to which the townspeople of early Beechworth valued the construction of the Hospital in their town. It provided the town with a sense of prestige and honour.At first glance, the remains of the Mayday Hills Hospital in Beechworth, Victoria, inspire tragedy, trauma and beauty. The buildings themselves, with their Italianate style Renaissance architecture designed by J.J. Clark (Craig 2000, 49 & Smith 2016, 203) reflect a bygone period of European and Australian history. The gardens provide a sense of tranquility and beauty. The experience of those within these walls remains a valuable area of study to provide a more complete understanding. This particular hospital is considered the fourth of its like and one of three identified as the largest of their kind. The Mayday Hills Hospital is a sister to the Kew and Ararat Asylums in Melbourne which are both located in relative proximity. Understanding the role of the Mayday Hills Hospital in Beechworth history is integral to understanding the development of the goldfields town, but also for providing important information as to the history of caring for, and the reception of, mental illnesses in Australian and wider European history. Mayday Hills provides a case study which can be researched through oral history, an analysis of the grounds/buildings and through images like these. Images like these depict the strong façade of the Hospital and provide a glimpse into the tranquility of the gardens. This has been done deliberately to provide a sense of comfort and healing about the building to those looking from the outside. Further research into the importance of the Hospital in Beechworth and it's connection to the town will be supported through images like these kept in the Mayday Hills photo album in the collection of the Burke Museum.Black and white rectangular photograph printed on photographic paper mounted on cardmayday hills, nurse, weatherboard, watertank, mayday hills hospital, asylum, mental health, kew, ararat, mental hospital, beechworth, gold town

This image is a copy of a photograph depicting the front façade of the Mayday Hills Hospital by an unknown photographer. The date this photograph was captured has not been recorded but due to the appearance of the water fountain in the front garden, it can be estimated to be during the 1930s. The fountain does not remain on the site today but stood in the same location, alongside other physical markers, to that in photographs dating to the 1930s. This allows an estimated date of 1930s for this photograph. Beechworth's Mayday Hills was chosen as the site of Victoria's newest asylum, at the time, due to the landscape and altitude. The hilltop atmosphere and the native fauna, it was argued, would assist in the cure of the patients kept at the hospital (Wood 1985, 122). The positioning of the hospital had a beneficial effect on the rural town. A pamphlet published by James Ingram and Son (1849) reveal that famous landmarks in Beechworth which included the Post Office, Gaol, Courthouse and Asylum "demonstrate the appreciation of Beechworth by the Government not only as as important district center, but also as a site unrivaled as a sanitarium". There were other locations in contention at the time, but ultimately Beechworth was chosen (Craig 2000, 33). Prior to the creation of the Asylum in Beechworth, those charged with having mental illnesses or, as it was termed, "insanity" were unable to be properly cared for in the Gaol (which is where they were often sent). John Buckley Castieau wrote, in 1861 for the Ovens and Murray Advertiser, that the Gaol was unable to properly care for those classified then as "insane" but that they would endeavor to treat them above the other inmates (which he notes is not always the case in other establishments). Castieau wrote this in favour of supporting the building of the Mayday Hills Hospital in Beechworth. It was stated that at the time the Mayday Hills Hospital was built, there were 83 prisoners kept in the Gaol who were to be rehoused to the Hospital on the grounds of "insanity". The classification as someone as "insane", in this period of time is a reflection on the inability to cure and understand illnesses of the mind during the mid to late 1800s. Opening on the 24th of October 1867, the Mayday Hills Hospital was originally named the "Ovens Lunatic Asylum", a title which is very much a product of its time. Whilst controversial, changes to the name is part of the history of the Hospital and can provide much insight into the understanding of mental illness throughout history and the use/disuse of this term provides information into the reception/changing opinions of mental illness in society. The Hospital would later become known as the "Mayday Hills Asylum" and/or "Mayday Hills Hospital" with the latter being the most commonly used title. An article in the Ovens and Murray Advertiser notes that on the 7th of March 1865, the foundation stone of the Hospital was laid (it would officially open in 1867) and that it was such a moment of accomplishment and joy for Beechworth that a letter to the editor even suggested that there should be a holiday dedicated to the day the foundation stone as laid. This reveals an extent to which the townspeople of early Beechworth valued the construction of the Hospital in their town. It provided the town with a sense of prestige and honour.At first glance, the remains of the Mayday Hills Hospital in Beechworth, Victoria, inspire tragedy, trauma and beauty. The buildings themselves, with their Italianate style Renaissance architecture designed by J.J. Clark (Craig 2000, 49 & Smith 2016, 203) reflect a bygone period of European and Australian history. The gardens provide a sense of tranquility and beauty. The experience of those within these walls remains a valuable area of study to provide a more complete understanding. This particular hospital is considered the fourth of its like and one of three identified as the largest of their kind. The Mayday Hills Hospital is a sister to the Kew and Ararat Asylums in Melbourne which are both located in relative proximity. Understanding the role of the Mayday Hills Hospital in Beechworth history is integral to understanding the development of the goldfields town, but also for providing important information as to the history of caring for, and the reception of, mental illnesses in Australian and wider European history. Mayday Hills provides a case study which can be researched through oral history, an analysis of the grounds/buildings and through images like this postcard which portray the structure in a highly deliberate manner. Images like this depict the strong façade of the Hospital and provide a glimpse into the tranquility of the gardens. This has been done deliberately to provide a sense of comfort and healing about the building to those looking from the outside. Further research into the importance of the Hospital in Beechworth and it's connection to the town will be supported through images like these kept in the Mayday Hills photo album in the collection of the Burke Museum.Black and white rectangular photograph printed on gloss photographic papermental hospital, insane asylum, mayday hills mental hospital

The Rose Stereograph Company first began producing postcards, identified as the 'P' series (like this particular example) in 1913 and continued in this business until 1967 after which they switched to machine manufactured colour postcards printed by an external company. These were produced by Victorian-era photographer George Rose (1861-1942) often reputed as one of the best photographers in Australia during the later 19th Century and early 20th Century. Rose was born in 1861 in Clunes and began his photography business in 1880 when he founded the Rose Stereograph Company. He later switched to producing postcards after stereographs lost popularity in the early 1920s. The Mayday Hills Hospital was one of these locations photographed by George Rose and published as a postcard. Beechworth's Mayday Hills was chosen as the site of Victoria's newest asylum, at the time, due to the landscape and altitude. The hilltop atmosphere and the native fauna, it was argued, would assist in the cure of the patients kept at the hospital (Wood 1985, 122). The positioning of the hospital had a beneficial effect on the rural town. A pamphlet published by James Ingram and Son (1849) reveal that famous landmarks in Beechworth which included the Post Office, Gaol, Courthouse and Asylum "demonstrate the appreciation of Beechworth by the Government not only as as important district center, but also as a site unrivaled as a sanitarium". There were other locations in contention at the time, but ultimately Beechworth was chosen (Craig 2000,33). Prior to the creation of the Asylum in Beechworth, those charged with having mental illnesses or, as it was termed, "insanity" were unable to be properly cared for in the Gaol (which is where they were often sent). John Buckley Castieau wrote, in 1861 for the Ovens and Murray Advertiser, that the Gaol was unable to properly care for those classified then as "insane" but that they would endeavor to treat them above the other inmates (which he notes is not always the case in other establishments). Castieau wrote this in favour of supporting the building of the Mayday Hills Hospital in Beechworth. It was stated that at the time the Mayday Hills Hospital was built, there were 83 prisoners kept in the Gaol who were to be rehoused to the Hospital on the grounds of "insanity". The classification as someone as "insane", in this period of time is a reflection on the inability to cure and understand illnesses of the mind during the mid to late 1800s. Opening on the 24th of October 1867, the Mayday Hills Hospital was originally named the "Ovens Lunatic Asylum", a title which is very much a product of its time. Whilst controversial, changes to the name is part of the history of the Hospital and can provide much insight into the understanding of mental illness throughout history and the use/disuse of this term provides information into the reception/changing opinions of mental illness in society. The Hospital would later become known as the "Mayday Hills Asylum" and/or "Mayday Hills Hospital" with the latter being the most commonly used title. An article in the Ovens and Murray Advertiser notes that on the 7th of March 1865, the foundation stone of the Hospital was laid (it would officially open in 1867) and that it was such a moment of accomplishment and joy for Beechworth that a letter to the editor even suggested that there should be a holiday dedicated to the day the foundation stone as laid. This reveals an extent to which the townspeople of early Beechworth valued the construction of the Hospital in their town. It provided the town with a sense of prestige and honour. At first glance, the remains of the Mayday Hills Hospital in Beechworth, Victoria, inspire tragedy, trauma and beauty. The buildings themselves, with their Italianate style Renaissance architecture designed by J.J. Clark (Craig 2000, 49 & Smith 2016, 203) reflect a bygone period of European and Australian history. The gardens provide a sense of tranquility and beauty. The experience of those within these walls remains a valuable area of study to provide a more complete understanding. This particular hospital is considered the fourth of its like and one of three identified as the largest of their kind. The Mayday Hills Hospital is a sister to the Kew and Ararat Asylums in Melbourne which are both located in relative proximity. Understanding the role of the Mayday Hills Hospital in Beechworth history is integral to understanding the development of the goldfields town, but also for providing important information as to the history of caring for, and the reception of, mental illnesses in Australian and wider European history. Mayday Hills provides a case study which can be researched through oral history, an analysis of the grounds/buildings and through images like this postcard which portray the structure in a highly deliberate manner. Images like this depict the strong façade of the Hospital and provide a glimpse into the tranquility of the gardens. This has been done deliberately to provide a sense of comfort and healing about the building to those looking from the outside. Further research into the importance of the Hospital in Beechworth and it's connection to the town will be supported through images like these kept in the Mayday Hills photo album in the collection of the Burke Museum.Pale sepia toned rectangular postcard printed on matte card.Obverse: THE ROSE SERIES P. 4689 / COPYRIGHT / ADMINISTRATIVE OFFICES, MENTAL HOSPITAL, BEECHWORTH, VIC / Reverse: Published by the Rose Stereograph Co. / Armadale, Victoria / POST CARD / THE "ROSE" SERIES / DE LUXE / A REAL PHOTOGRAPH / PRODUCED IN AUSTRALIA /mayday hills, asylum, mental hospital, hospital, beechworth

This postcard contains a depiction of the Mayday Hills Hospital in Beechworth, Victoria from the direction of Farm Hill, circa 1930. It was designed by C.F.Falk in Beechworth and printed in Saxony which is a landlocked state of Germany which borders the states of Brandenburg, Saxony-Anhalt, Thuringia, Bavaria and the countries of Poland and the Czech Republic. The depiction is a painting of the Mayday Hill Hospital which portrays the extensive buildings an HaHa wall (many of which have not survived to the present day). It provides a unique opportunity to reconstruct this historical site as it may have looked in approximately 1930. Beechworth's Mayday Hills was chosen as the site of Victoria's newest asylum, at the time, due to the landscape and altitude. The hilltop atmosphere and the native fauna, it was argued, would assist in the cure of the patients kept at the hospital (Wood 1985, 122). The positioning of the hospital had a beneficial effect on the rural town. A pamphlet published by James Ingram and Son (1849) reveal that famous landmarks in Beechworth which included the Post Office, Gaol, Courthouse and Asylum "demonstrate the appreciation of Beechworth by the Government not only as as important district center, but also as a site unrivaled as a sanitarium". There were other locations in contention at the time, but ultimately Beechworth was chosen (Craig 2000, 33). The extent of buildings displayed in this postcard helps convey the imposing and enormity of the structure before decommission. Prior to the creation of the Asylum in Beechworth, those charged with having mental illnesses or, as it was termed, "insanity" were unable to be properly cared for in the Gaol (which is where they were often sent). John Buckley Castieau wrote, in 1861 for the Ovens and Murray Advertiser, that the Gaol was unable to properly care for those classified then as "insane" but that they would endeavor to treat them above the other inmates (which he notes is not always the case in other establishments). Castieau wrote this in favour of supporting the building of the Mayday Hills Hospital in Beechworth. It was stated that at the time the Mayday Hills Hospital was built, there were 83 prisoners kept in the Gaol who were to be rehoused to the Hospital on the grounds of "insanity". The classification as someone as "insane", in this period of time is a reflection on the inability to cure and understand illnesses of the mind during the mid to late 1800s. The title on the obverse of this photograph as "Asylum for Insane, Beechworth" reflects a bygone era and attitude to mental health. Beechworth's Mayday Hills was chosen as the site of Victoria's newest asylum, at the time, due to the landscape and altitude. Opening on the 24th of October 1867, the Mayday Hills Hospital was originally named the "Ovens Lunatic Asylum", a title which is very much a product of its time. Whilst controversial, changes to the name is part of the history of the Hospital and can provide much insight into the understanding of mental illness throughout history and the use/disuse of this term provides information into the reception/changing opinions of mental illness in society. The Hospital would later become known as the "Mayday Hills Asylum" and/or "Mayday Hills Hospital" with the latter being the most commonly used title. An article in the Ovens and Murray Advertiser notes that on the 7th of March 1865, the foundation stone of the Hospital was laid (it would officially open in 1867) and that it was such a moment of accomplishment and joy for Beechworth that a letter to the editor even suggested that there should be a holiday dedicated to the day the foundation stone as laid. This reveals an extent to which the townspeople of early Beechworth valued the construction of the Hospital in their town. It provided the town with a sense of prestige and honour.At first glance, the remains of the Mayday Hills Hospital in Beechworth, Victoria, inspire tragedy, trauma and beauty. The buildings themselves, with their Italianate style Renaissance architecture designed by J.J. Clark (Craig 2000, 49 & Smith 2016, 203) reflect a bygone period of European and Australian history. The gardens provide a sense of tranquility and beauty. The experience of those within these walls remains a valuable area of study to provide a more complete understanding. This particular hospital is considered the fourth of its like and one of three identified as the largest of their kind. The Mayday Hills Hospital is a sister to the Kew and Ararat Asylums in Melbourne which are both located in relative proximity. Understanding the role of the Mayday Hills Hospital in Beechworth history is integral to understanding the development of the goldfields town, but also for providing important information as to the history of caring for, and the reception of, mental illnesses in Australian and wider European history. Mayday Hills provides a case study which can be researched through oral history, an analysis of the grounds/buildings and through images like this postcard which portray the structure in a highly deliberate manner. Images like this depict the strong façade of the Hospital and provide a glimpse into the tranquility of the gardens. This has been done deliberately to provide a sense of comfort and healing about the building to those looking from the outside. Further research into the importance of the Hospital in Beechworth and it's connection to the town will be supported through images like these kept in the Mayday Hills photo album in the collection of the Burke Museum.Colour rectangular postcard printed on cardObverse: Asylum for Insane, Beechworth. / Reverse: C.F. Faulk, Beechworth. Printed in Saxony. POST CARD / ADDRESS ONLY / AFFIX / STAMP / B 2298 / 1997.2457 /mental hospital, insane asylum, mayday hills mental hospital, beechworth, mayday hills, asylum, gold town, north-east victoria, ararat asylum, kew asylum

This postcard was published by R. & B. Hall in Beechworth and printed in Saxony, circa 1930. Saxony is a landlocked state of Germany which borders the states of Brandenburg, Saxony-Anhalt, Thuringia, Bavaria and the countries of Poland and the Czech Republic. This particular postcard is embossed with a pattern which surrounds the middle image in the center of the card. This image depicts Asylum Avenue which leads to the Mayday Hills Asylum in Beechworth, Victoria. What makes this scene particularly interesting is the appearance of snow which is rare in Beechworth. The road depicted on the postcard has track marks made by a car with thin wheels. Beechworth's Mayday Hills was chosen as the site of Victoria's newest asylum, at the time, due to the landscape and altitude. The hilltop atmosphere and the native fauna, it was argued, would assist in the cure of the patients kept at the hospital (Wood 1985, 122). The positioning of the hospital had a beneficial effect on the rural town. A pamphlet published by James Ingram and Son (1849) reveal that famous landmarks in Beechworth which included the Post Office, Gaol, Courthouse and Asylum "demonstrate the appreciation of Beechworth by the Government not only as as important district center, but also as a site unrivaled as a sanitarium". There were other locations in contention at the time, but ultimately Beechworth was chosen (Craig 2000, 33). Prior to the creation of the Asylum in Beechworth, those charged with having mental illnesses or, as it was termed, "insanity" were unable to be properly cared for in the Gaol (which is where they were often sent). John Buckley Castieau wrote, in 1861 for the Ovens and Murray Advertiser, that the Gaol was unable to properly care for those classified then as "insane" but that they would endeavor to treat them above the other inmates (which he notes is not always the case in other establishments). Castieau wrote this in favour of supporting the building of the Mayday Hills Hospital in Beechworth. It was stated that at the time the Mayday Hills Hospital was built, there were 83 prisoners kept in the Gaol who were to be rehoused to the Hospital on the grounds of "insanity". The classification as someone as "insane", in this period of time is a reflection on the inability to cure and understand illnesses of the mind during the mid to late 1800s. Beechworth's Mayday Hills was chosen as the site of Victoria's newest asylum, at the time, due to the landscape and altitude. Opening on the 24th of October 1867, the Mayday Hills Hospital was originally named the "Ovens Lunatic Asylum", a title which is very much a product of its time. Whilst controversial, changes to the name is part of the history of the Hospital and can provide much insight into the understanding of mental illness throughout history and the use/disuse of this term provides information into the reception/changing opinions of mental illness in society. The Hospital would later become known as the "Mayday Hills Asylum" and/or "Mayday Hills Hospital" with the latter being the most commonly used title. An article in the Ovens and Murray Advertiser notes that on the 7th of March 1865, the foundation stone of the Hospital was laid (it would officially open in 1867) and that it was such a moment of accomplishment and joy for Beechworth that a letter to the editor even suggested that there should be a holiday dedicated to the day the foundation stone as laid. This reveals an extent to which the townspeople of early Beechworth valued the construction of the Hospital in their town. It provided the town with a sense of prestige and honour.At first glance, the remains of the Mayday Hills Hospital in Beechworth, Victoria, inspire tragedy, trauma and beauty. The buildings themselves, with their Italianate style Renaissance architecture designed by J.J. Clark (Craig 2000, 49 & Smith 2016, 203) reflect a bygone period of European and Australian history. The gardens provide a sense of tranquility and beauty. The experience of those within these walls remains a valuable area of study to provide a more complete understanding. This particular hospital is considered the fourth of its like and one of three identified as the largest of their kind. The Mayday Hills Hospital is a sister to the Kew and Ararat Asylums in Melbourne which are both located in relative proximity. Understanding the role of the Mayday Hills Hospital in Beechworth history is integral to understanding the development of the goldfields town, but also for providing important information as to the history of caring for, and the reception of, mental illnesses in Australian and wider European history. Mayday Hills provides a case study which can be researched through oral history, an analysis of the grounds/buildings and through images like this postcard which portray the structure in a highly deliberate manner. Images like this depict the strong façade of the Hospital and provide a glimpse into the tranquility of the gardens. This has been done deliberately to provide a sense of comfort and healing about the building to those looking from the outside. Further research into the importance of the Hospital in Beechworth and it's connection to the town will be supported through images like these kept in the Mayday Hills photo album in the collection of the Burke Museum.Pale coloured rectangular postcard printed on matte embossed card.Obverse: Snow Scene; Asylum Avenue, Beechworth. / Reverse: POST CARD / ADDRESS ONLY / Published by R. & B. Hall, Beechworth. / Printed in Saxony. / 3447 [crossed out] / 1997.2492 / AFFIX STAMP /asylum, asylum avenue, beechworth, snow north-east vic, victoria, snow scene, mayday hills, mayday hills hospital, mental hospital, colonial attitudes, mental health, history, town development, postcard

Photographed in the early 1900s, this black and white photograph depicts 25 members of the Mayday Hills Hospital Staff. Six men sit in front of the group (Mr Imhose stands fourth from the left in front row), upon the ground and behind them, in bright white clothing, sit eight female nurses upon a long bench (one of these nurses is identified on the rear as Miss A.J. Ross). Behind these women stand 10 men. The men are all wearing dark clothing and several have 'Kepi' style hats. The staff photograph was captured by Frazer and Vallance Photographers Melbourne. This image was originally combined with 1997.2491 but these images have since been torn apart and catalogued separately. Beechworth's Mayday Hills was chosen as the site of Victoria's newest asylum, at the time, due to the landscape and altitude. The hilltop atmosphere and the native fauna, it was argued, would assist in the cure of the patients kept at the hospital (Wood 1985, 122). The positioning of the hospital had a beneficial effect on the rural town. A pamphlet published by James Ingram and Son (1849) reveal that famous landmarks in Beechworth which included the Post Office, Gaol, Courthouse and Asylum "demonstrate the appreciation of Beechworth by the Government not only as as important district center, but also as a site unrivaled as a sanitarium". There were other locations in contention at the time, but ultimately Beechworth was chosen (Craig 2000, 33). Prior to the creation of the Asylum in Beechworth, those charged with having mental illnesses or, as it was termed, "insanity" were unable to be properly cared for in the Gaol (which is where they were often sent). John Buckley Castieau wrote, in 1861 for the Ovens and Murray Advertiser, that the Gaol was unable to properly care for those classified then as "insane" but that they would endeavor to treat them above the other inmates (which he notes is not always the case in other establishments). Castieau wrote this in favour of supporting the building of the Mayday Hills Hospital in Beechworth. It was stated that at the time the Mayday Hills Hospital was built, there were 83 prisoners kept in the Gaol who were to be rehoused to the Hospital on the grounds of "insanity". The classification as someone as "insane", in this period of time is a reflection on the inability to cure and understand illnesses of the mind during the mid to late 1800s. Opening on the 24th of October 1867, the Mayday Hills Hospital was originally named the "Ovens Lunatic Asylum", a title which is very much a product of its time. Whilst controversial, changes to the name is part of the history of the Hospital and can provide much insight into the understanding of mental illness throughout history and the use/disuse of this term provides information into the reception/changing opinions of mental illness in society. The Hospital would later become known as the "Mayday Hills Asylum" and/or "Mayday Hills Hospital" with the latter being the most commonly used title. An article in the Ovens and Murray Advertiser notes that on the 7th of March 1865, the foundation stone of the Hospital was laid (it would officially open in 1867) and that it was such a moment of accomplishment and joy for Beechworth that a letter to the editor even suggested that there should be a holiday dedicated to the day the foundation stone as laid. This reveals an extent to which the townspeople of early Beechworth valued the construction of the Hospital in their town. It provided the town with a sense of prestige and honour.At first glance, the remains of the Mayday Hills Hospital in Beechworth, Victoria, inspire tragedy, trauma and beauty. The buildings themselves, with their Italianate style Renaissance architecture designed by J.J. Clark (Craig 2000, 49 & Smith 2016, 203) reflect a bygone period of European and Australian history. The gardens provide a sense of tranquility and beauty. The experience of those within these walls remains a valuable area of study to provide a more complete understanding. This particular hospital is considered the fourth of its like and one of three identified as the largest of their kind. The Mayday Hills Hospital is a sister to the Kew and Ararat Asylums in Melbourne which are both located in relative proximity. Understanding the role of the Mayday Hills Hospital in Beechworth history is integral to understanding the development of the goldfields town, but also for providing important information as to the history of caring for, and the reception of, mental illnesses in Australian and wider European history. Mayday Hills provides a case study which can be researched through oral history, an analysis of the grounds/buildings and through images like this postcard which portray the structure in a highly deliberate manner. Images like this depict the strong façade of the Hospital and provide a glimpse into the tranquility of the gardens. This has been done deliberately to provide a sense of comfort and healing about the building to those looking from the outside. Further research into the importance of the Hospital in Beechworth and it's connection to the town will be supported through images like these kept in the Mayday Hills photo album in the collection of the Burke Museum.Black and white rectangular photograph printed on photographic paper mounted on cardHandwriting reads: "Mental Hospital / Beechworth / Miss A. J. Ross / about 82 in 1944".mental asylum, beechworth, mayday hills, mayday hills hospital, victoria, mental health, history of mental illness, treatment of metal illness, asylum, hospital for mentally unwell, miss a.j. ross, nurse, staff, doctors

Photographed in the early 1900s, this black and white photograph depicts 25 members of the Mayday Hills Hospital Staff. Five men sit in front of the group, upon the ground and behind them, in bright white clothing, sit eight female nurses upon a long bench (one of these nurses is identified on the rear as Miss A.J. Ross). Behind these women stand 12 men. The men are all wearing dark clothing and several have 'Kepi' style hats. The staff photograph was captured by Frazer and Vallance Photographers Melbourne. This image was originally combined with 1997.2490 but these images have since been torn apart and catalogued separately. Beechworth's Mayday Hills was chosen as the site of Victoria's newest asylum, at the time, due to the landscape and altitude. The hilltop atmosphere and the native fauna, it was argued, would assist in the cure of the patients kept at the hospital (Wood 1985, 122). The positioning of the hospital had a beneficial effect on the rural town. A pamphlet published by James Ingram and Son (1849) reveal that famous landmarks in Beechworth which included the Post Office, Gaol, Courthouse and Asylum "demonstrate the appreciation of Beechworth by the Government not only as as important district center, but also as a site unrivaled as a sanitarium". There were other locations in contention at the time, but ultimately Beechworth was chosen (Craig 2000, 33). Prior to the creation of the Asylum in Beechworth, those charged with having mental illnesses or, as it was termed, "insanity" were unable to be properly cared for in the Gaol (which is where they were often sent). John Buckley Castieau wrote, in 1861 for the Ovens and Murray Advertiser, that the Gaol was unable to properly care for those classified then as "insane" but that they would endeavor to treat them above the other inmates (which he notes is not always the case in other establishments). Castieau wrote this in favour of supporting the building of the Mayday Hills Hospital in Beechworth. It was stated that at the time the Mayday Hills Hospital was built, there were 83 prisoners kept in the Gaol who were to be rehoused to the Hospital on the grounds of "insanity". The classification as someone as "insane", in this period of time is a reflection on the inability to cure and understand illnesses of the mind during the mid to late 1800s. Opening on the 24th of October 1867, the Mayday Hills Hospital was originally named the "Ovens Lunatic Asylum", a title which is very much a product of its time. Whilst controversial, changes to the name is part of the history of the Hospital and can provide much insight into the understanding of mental illness throughout history and the use/disuse of this term provides information into the reception/changing opinions of mental illness in society. The Hospital would later become known as the "Mayday Hills Asylum" and/or "Mayday Hills Hospital" with the latter being the most commonly used title. An article in the Ovens and Murray Advertiser notes that on the 7th of March 1865, the foundation stone of the Hospital was laid (it would officially open in 1867) and that it was such a moment of accomplishment and joy for Beechworth that a letter to the editor even suggested that there should be a holiday dedicated to the day the foundation stone as laid. This reveals an extent to which the townspeople of early Beechworth valued the construction of the Hospital in their town. It provided the town with a sense of prestige and honour.At first glance, the remains of the Mayday Hills Hospital in Beechworth, Victoria, inspire tragedy, trauma and beauty. The buildings themselves, with their Italianate style Renaissance architecture designed by J.J. Clark (Craig 2000, 49 & Smith 2016, 203) reflect a bygone period of European and Australian history. The gardens provide a sense of tranquility and beauty. The experience of those within these walls remains a valuable area of study to provide a more complete understanding. This particular hospital is considered the fourth of its like and one of three identified as the largest of their kind. The Mayday Hills Hospital is a sister to the Kew and Ararat Asylums in Melbourne which are both located in relative proximity. Understanding the role of the Mayday Hills Hospital in Beechworth history is integral to understanding the development of the goldfields town, but also for providing important information as to the history of caring for, and the reception of, mental illnesses in Australian and wider European history. Mayday Hills provides a case study which can be researched through oral history, an analysis of the grounds/buildings and through images like this postcard which portray the structure in a highly deliberate manner. Images like this depict the strong façade of the Hospital and provide a glimpse into the tranquility of the gardens. This has been done deliberately to provide a sense of comfort and healing about the building to those looking from the outside. Further research into the importance of the Hospital in Beechworth and it's connection to the town will be supported through images like these kept in the Mayday Hills photo album in the collection of the Burke Museum.Black and white rectangular photograph printed on photographic paper mounted on cardFrazer & Vallance Photographers Melbournemental asylum, beechworth

These type of cigarette silks were included in WD & HO Wills cigarette packets to induce women in particular to take up smoking.|The Word 'Cartophilic?|It is believed that this unusual word was coined in the 1920s by Col. Bagnall, an Englishman, who was the father of the hobby of cigarette card and trade card collecting. It is thought to be a combination of a Latin word, 'carto' meaning 'card and the Greek word 'philic', meaning 'love'.- lover of cards. The term originally related to the collection of the two types mentioned, however, our Society has included postcards in the range of items collected by our members.|The Cigarette Card|The cigarette card began its evolution in the United States of America, in the early 1880s as a plain piece of cardboard used by tobacconists to protect the cigarettes which were sold in that era, not in packets, but loosely. A purchaser would buy his cigarettes then wrap them in paper around the small piece of cardboard, which acted as a stiffener. In fact, for many decades, cigarette cards were known as 'stiffeners' in the USA.|The card depicting 'The Marquis of Lome' is reputed to be the first known cigarette card issued. This is thought to have been in 1879. It did not take long for an enterprising entrepreneur to recognise the advertising potential of the cigarette card, and, very soon, the cards began displaying popular images, often in sets. This had the effect of youngsters, wishing to complete their sets, harassing their fathers to buy a specific brand of cigarettes. The kids who collected cards in the days when they were being issued in the cigarette packets, would hang around outside the local tobacconist's shop, pestering the men who had just bought a packet of cigarette, with the cry: 'can I have the cig can mister?'|It is a proven fact that, here in Australia during the 1930s, at least one set had one card deliberately withheld and issued very sparingly. This card is No. 86 (Mrs Jack Crawford) in the Carreras 'Turf Personality Series'. Thus, in a set of reasonably easy cards to get, this one card is a constant source of frustration for the collector, and as such, commands a premium when it comes to price. It is not hard to imagine the young collector nagging his to Dad to keep buying 'Turf' cigarettes to enable him to finish the set.|From small beginnings the cigarette card soon gave rise to a booming industry in itself. Artists and writers were|employed to produce the cards, which were miniature works of art and served as little encyclopaedia's for the children of the day. By the 1930s cards were being issued in the countless millions. It has been stated, in one book on the history of cards; that 450 million sets of a series produced and issued by the prolific issuer of cards in the United Kingdom, WD & HO Wills. As each set contained 50 cards you would need a calculator with a very long result window to see the answer to how many cards of that series were in circulation.|Australia's involvement would appear to have its beginnings with the English and American firms who shipped their tobacco products here and the cards of American Tobacco Company (ATC) are found in great numbers in early Australian collections; many featuring Australian subjects, e.g. 'Australian Parliament a 1901 issue. Earlier U.S. sets depicting Australians included Goodwin & Co's, so called. 'Australian Series' with cricketers and Australian Rules footballers who were on the sporting scene during the 1880s. The caption of one of theses cards reads:|'W.Hannysee. Captain Port Melbourne Football Club' which enables us to pinpoint the year of issue to either 1889 or 1890.|On the Australian scene the first local manufacturer who issued cards seems to have been The National Cigarette Company of Australia Proprietary Limited, whose 'Tally Ho' packets contained cards from a series of thirteen featuring the touring 'English Cricket Team 1897-8' Of the few Australian manufacturers who issued cards, only two companies issued more the two sets.|Undoubtedly the cards issued by the Melbourne firm Sniders & Abrahams (later Sniders & Abrahams Pty Ltd) are the 'jewels in the crown' of Australian card issues. They issued some thirty-three series, with numerous sub-series and allied issues such as metal badges, metal football shields, celluloid flags etc., which ensured that the hobbyist had a vast range from which to collect. Sporting themes – football, cricket, horse racing – dominate, indicating the Australians' love of sport and the outdoors was as strong in those earlier times as it is today. Military, animals and birds themes were also to the fore, with a touch of culture being provided by 'Shakespeare', 'Dickens', actresses and even classical 'Statuary'. Humour was not forgotten with 'Cartoons and Caricatures', 'Naval and Cricket (double meaning) Terms' and the 'Jokes' series. Art and history were covered by the artist, S.T. Gill's 'Views of Victoria in 1857' while the stereoscopic 'Views of the World' expanded the collectors' knowledge of the world as a whole.|The Sniders & Abrahams series began in 1904 and by 1919 the company was in decline and was eventually taken over by G.G. Goode & Co. Ltd. This company produced one set only, the highly collectable 'Prominent Cricketer Series' issued in 1924. During the early to mid-1920s, J.J. Schuh Tobacco Pty Ltd issued eight series, again containing the popular subjects of sport and war. At least two provincial tobacconists, Lentens of Bendigo and Baillies of Warrnambool, issued private football series. The last series of cards issued by a truly Australian firm was Dudgeon & Arnell's '1934 Australian Cricket Team'.|The Australian market was not neglected by the English companies with WD & HO Wills, Godfrey Phillips and Ogdens all making their contributions. By far the most active issuer was the long-established company Wills, whose 'Cricketers' of 1901 heralded the flood of Australian series, which continued into the mid-thirties.|The onset of the 1939-45 World War sounded the death knell of the cigarette card and very few post-war issues were made, certainly not here in Australia.|The Trade Card|The Trade Card is a non-tobacco item used by manufacturers to promote and advertise their products, in the same way that cigarette cards were. It is uncertain exactly when they were first produced, but in the USA, non-collectable cards were issued by firms in the early 1800s. These were more akin to a latter day 'business card'. It was not until the 1850s, when coloured and pictorial cards were issued to advertise and promote products that the Trade Card|became a collectable item. Many beautiful lithographic cards were produced in this early era and they are very mu sought after by collectors. By the 1870s the issues of Trade Cards became more prolific and it is from this era that more cards are seen.|Again, it is difficult to pinpoint the exact date of the first Australian Trade Card and it may be that the highly collectable and extremely rare 'American Candy Co's' - 'Pure Caramels' Australian Rules football card, issued i 1891, is the earliest series. This confectionery firm was located in Fitzroy, a Melbourne suburb. To date only two subjects have been seen.|Another early set was 'Flags', issued by F.H.Fauldings & Co. It featured testimonials of seven English cricketers who toured Australia with the 1894/5 Test team. Fauldings was an Adelaide based firm which manufactured medicinal toiletries, soaps and oils, using the distinctly Australian eucalyptus oil. During the 20th century a multitude of Australian businesses issued trade cards, with confectionery manufacturers such as Hoadleys, Allens, Sweetacres and Australian Licorice producing the majority of them. Again sporting themes dominated with the ever popular Aussie Rules football cards being the most numerous. Cricket issues ran a close second.|Apart from sporting cards, almost every subject imaginable was covered by the Trade Card, making it the most diverse and interesting branch of cartophilly. In contrast to the Cigarette Card, which had its demise prior to the Second World War, the Trade Card is still alive and well.|We all are aware of the long running 'Birds of Australasia' series put out by Tuck-fields Tea and 1 doubt if there is a kitchen drawer in Australia that has not got one or two of these informative and attractive cards floating about in it. These cards were first produced in the early 1960s and are still being inserted in that company's packets of tea. Such is also the case with Sanitarium Health Foods, manufacturers of the well known Weetbix, who began issuing cards, with a wide range of subjects, in the early 1940s and continue to do so.|The 1940s and 1950s saw the two breakfast food giants, Kornies and Weeties dominating the card scene. Kornies footballers were in production fora decade from 1948 to 1959. Four years later in 1963, we saw the start of four decades of Scanlens bubble-gum card issues, both football and cricket. In the mid 1990s, with the end of the Scanlens/Stimorol cards, the Trading Card came on the scene. These cards do not fit under the umbrella of the Trade Card, having been produced and marketed purely as a 'collectable' with no connection whatsoever to any product, which of course is necessary for an item to be classified as a Trade Card.|The earliest British postcard was issued in 1870 and was designed to send short messages; the stamp was printed on the card, therefore it did not require an envelope. It was considered by many to be lowering the postal standards because the texts were no longer private. However the cards were a great success as on the first day of issue in 1870, half a million passed through the London postal centre.|The first illustrated postcards are said to be those introduced by a French stationer in 1870. He realized that French troops fighting in the Franco-Prussian War needed to be able to send short messages to their families and designed a 'postcard' to suit the purpose. As many of the soldiers were illiterate they decorated their cards with sketches of their many activities at the front rather than writing; thus creating a picture postcard. Private enterprise soon saw the great financial possibilities of this new easy and attractive way of communication by post; also sending a postcard cost less than postage for letters. It was correctly assumed that postcards were likely to overtake letter writing in many instances.|Between 1875 and 1882 every state in Australia introduced official postcards, N.S.W. first and Tasmania last. Each state produced a simple type of postcard with a pre printed stamp allied to that state. The stamp side stated 'The Address Only To Be Written On This Side'; the reverse side sometimes carried a simple illustration or decoration with space fora short message, each state extolling their own state's virtues. In 1901, with the advent of Federation, the new Government became responsible for all postal services in Australia and produced postcards for sale in every state. With several mail deliveries each day in most towns, postcards were used for many purposes. One 1906 postcard, with an illustration of fruit, was sent from Mrs X in the morning to her greengrocer ordering her fruit and vegetables to be delivered that afternoon. Another lady asks her charlady to 'come this afternoon'.|Australian private enterprise also began selling pictorial postcards, most companies using the very experienced German printing works who were the worlds best in the field of lithography and fine detailed colour-printing. Many of these beautiful German cards still exist today, 100 years later. Australia did have a few fine printers but they were in the minority. Black and white postcards printed in Australia in the early 1900s were often of good quality e.g. postcards printed by 'The Bulletin', illustrating the works of 'The Bulletins' top artists.|Between c1903-09 The Melbourne company Osboldstone and Atkins etc. printed coloured reproductions of 46 J.A. Turner bush/rural life paintings, which were generally of good quality and became hugely popular and still sought after today. Like thousands of homes in Europe, Britain and U.S.A., many Australia homes had albums of cherished postcards, which were given pride of place for visitors to see and enjoy.|Postcard collecting remained popular but was changing with the times. About 1912 the Australian photographer George Rose of Melbourne began to produce topographical B/W real photographic postcards covering most of Australia and other photographers began to do likewise. These cards soon found their way into collections as well.|WWI and the horrors of war suddenly changed the world; postcards were still in great demand but the subject matter was far more serious. Thousands of postcards from the trenches in European war zones arrived in Australia to be included in family albums. Propaganda and recruitment messages were produced to encourage enlistment. Australian postcard producers began to create cards decorated with gum leaves, boomerangs, wattle etc., which were designed for sending to Australian troops serving overseas. Very few 'pretty' cards were available, as access to the Gentian printing works was no longer possible and exporting of postcards from Britain was very limited. By the end of WWI people had other more serious problems to contend with and the avid postcard collecting hobby declined, fold greetings took over and topographical photographic postcards became a small but steady income for the producers and newsagents etc. in every town.|Fortunately many of these old postcards still exist and are avidly collected by a new generation or postcard collectors. The Australian Cartophilic Society Inc. is one of four postcard/cigarette card organizations in Australia. They are, N.S.W. Post Card Collectors Society; Queensland Card Collectors' Society Inc. and West Australian Card Collectors|Society, and across the Tasman there is a New Zealand Postcard Society.|References:|Picture Postcards of the Golden Age A Collector's Guide by Toni & Valmai Holt. Picture Postcards in Australia 1898 - 1920 by David CookBox of Cigarette Silks ( 10 ) depicting animal motifs, which were placed in cigarette packets as an incentive for women in particular to smoke.|WD & HO Wills|Produced 1911 - 1917personal effects, smoking accessories, recreations, collections