This booklet has been issued in 1940 by the Warrnambool Progress and Tourist Association established in 1927. Warrnambool was the winner of the Sun News Pictorial Quest in 1928, the ‘Ideal City’ and used this title to promote the city. There had been several Tourist Associations in Warrnambool prior to 1927 and all of them promoted Warrnambool as a health resort and an ideal holiday destination with the Sea Baths in Gilles Street and the beach close by. This guide has been produced during World War Two with rationing of petrol and other goods and most people in Victoria would not have been contemplating long and expensive holidays so Warrnambool with its rail service and beach facilities would have been seen as a possible holiday destination. This Warrnambool Tourist Guide is of considerable interest both for its content regarding Warrnambool’s attractions in World War Two and for its 1940s advertisements and photographs. This is a booklet of 33 pages stapled together. It is a Warrnambool Tourist Guide from the 1940s. The pages are mostly white but there are a couple of blue and buff-coloured pages. The cover is pink with mauve and black printed material and a photograph on the front cover of the Warrnambool camping ground on the foreshore. The back cover has become detached. The booklet contains information on the tourist attractions of Warrnambool and district, black and white photographs of buildings, events and scenic spots and advertisements for local businesses. Many of the advertisements also contain photographs of business premises. Front Cover: ‘The Ideal City, Warrnambool On The Sea, , Victoria, Australia, Camping Grounds at the Beach, Tourist Guide – Where to Go! What to See! To Advance Warrnambool, The Ideal City, Victoria’s Premier Health and Holiday Resort, Price 6d.’ tourism in warrnambool, warrnambool, sun news pictorial quest, warrnambool tourist guide, the ideal city

These booklets were issued in 1944 to 1948 by the Warrnambool Progress and Tourist Association(established in 1927). Warrnambool was the winner of the Sun News Pictorial Quest in 1928, the ‘Ideal City’ and used this title to promote the city. There had been several Tourist Associations in Warrnambool prior to 1927 and all of them promoted Warrnambool as a health resort and an ideal holiday destination with the Sea Baths in Gilles Street and the beach close by. These guides were produced during and immediately post World War Two with rationing of petrol and other goods and most people in Victoria would not have been contemplating long and expensive holidays so Warrnambool with its rail service and beach facilities would have been seen as a possible holiday destination. The booklets contain information on the tourist attractions of Warrnambool and district, black and white photographs of buildings, events and scenic spots and advertisements for local businesses. Many of the advertisements also contain photographs of business premises.These booklets are of interest as they contain photographs of Warrnambool in the mid to late 1940's and advertisements for many business operating at that time.[.1] 56 page booklet. The apricot cover has red printing and a picture of a young woman holding a beach ball aloft on the front. The white pages have black printing & blue coloured photographs. The last page is pink. [.2] 54 page stapled booklet. The pale blue cover has dark blue printing and a picture of a young woman holding a beach ball aloft on the front. There are three pink pages at the front. The remainder are white with black printing. This booklet contains a handwritten letter to the Warrnambool City Council and a yellow page typed reply acknowledging the donation. [.3] 48 page originally stapled booklet now held together with white cotton. The beige cover has dark blue printing and a picture of a young woman holding a beach ball aloft on the front. Name written in biro on front cover. There are blue and pink pages which contain photographs and an apricot coloured fold out map. [.4] 50 page booklet with rounded corners. The beige cover has brown printing and a drawing of a tennis player and golfer waving to two ladies in bathing costumes on the beach. There are sail boats, a mountain, clouds and a gum tree in the background. There are some coloured pages. [.1] The Ideal City WARRNAMBOOL ON THE SEA Victoria Australia Tourist Guide Where to Go! What to See! To Advance Warrnambool - "THE IDEAL CITY" Victoria's Premier Health and Holiday Resort - Price 6d. [.2] The Ideal City WARRNAMBOOL ON THE SEA Victoria Australia Tourist Guide Where to Go! What to See! To Advance Warrnambool - "THE IDEAL CITY" Victoria's Premier Health and Holiday Resort - Price 1/- [.3] The Ideal City WARRNAMBOOL ON THE SEA Victoria Australia Tourist Guide Where to Go! What to See! To Advance Warrnambool - "THE IDEAL CITY" Victoria's Premier Health and Holiday Resort - Price 1/6 Handwritten in biro Terry O'Sullivan - WCC 20/2/06 [.4] The Ideal City WARRNAMBOOL Victoria Australia ON THE SEA Happy Holiday Health Resort Surfing Boating Shooting Tourist Guide Where to Go! What to See! To Advance Warrnambool - "THE IDEAL CITY" Victoria's Premier Health and Holiday Resort - Price 1/6 Handwritten in biro 1948 warrnambool, ideal city, warrnambool tourist guide, warrnambool progress and tourist association, warrnambool tourism, warrnambool business advertisements