This project was completed in two phases: Phase 1 - Segmentation Study Phase 2 - Product DevelopmentWhite soft covered book of 34 pages with 22 appendices. It includes pull out brochures and leaflets.introduction & objectives, methodology, analysis & findings/results - phase 1: segmentation study, analysis & findings/results - phase 2: product development, conclusions & recommendations, review & evaluation of the project, assessment of the industrial experience & learning experience, ballarat, mildura, tourism victoria, roy morgan segments, goldfields region, craig's royal hotel, ballarat fine art gallery, her majesty's theatre, peter freund, janice haynes, wendy liddell, lynne mclennan, peter morey, barb dunlop, wendy hall, colin benjamin, julie jewell, ian hamilton, janet reynolds, her majesty's theatre ballarat, theatre, entertainment, performing arts

A Submission to Tourism Victoria for the 1999 Ansett Australia Victorian Tourism Awards - Industry Education Category by Centre for Tourism University of Ballarat.White soft covered book of 24 pages and attachments.history and nature of our business, business success, contribution to the development of tourism at the local, regional and state levels, raising professionalism in the tourism industry, michael pearlman, jane picken, wendy liddell, arden joseph, mary hollick, alex ruggero, kendall airlines, john simos, sandra leach, monika heim, jeff floyd, jacqueline turner, nicole tangey, andrew duncan, deidre k. giblin, robert edwards, anne saunders, jenny nemeth, alice mills, nicole mackley, luis m diamonon, david riley, olivia hazledine, tourism victoria, jenny meaney, belinda pearce, peter freund, kerry kyriacou, mary hickey, ulla hiltula, ken hore, tracey hull, tom smith, liz seymon, meryl hodgson, rosie king, gerard ballantyne, emma cottis, david dunoon, customer service, ansett, tourism awards