Historical information
The Golden Fleece Petroleum Company was established by H.C. Sleigh in 1913 importing petroleum from California, and was acquired by Caltex in 1981. The Golden Fleece ram trademark was created in 1951 when Golden Fleece petroleum became a single-brand service. The Golden Fleece ram was based on an actual prize winning merino ram named 'David of Dalkeith' from Boonoke Stud, run by the Falkiner family. Single brand service stations did not appear until the 1950s, and distinctive trademarks and logos were used to differentiate and promote the brands. This bowser is a fully restored example of a 'Wayne' model (a typical bowser from the 1950s).
Physical description
Image of Golden Fleece bowser installed in Logo Merino exhibition at the National Wool Museum. Information and pictures from various websites re: Golden Fleece. Golden Fleece and Caltex information from the Caltex website.
Inscriptions & markings
SUPER / Wayne / GOLDEN FLEECE / ACTIV-8 / Contains / LEAD / TETRA-ETHYL / To be used as motor / fuel only and not for / other purposes. Avoid spilling. Wayne / DOLLARS CENTS / GALLONS / AT / CENTS PER GALLON THIS GLASS / MUST BE FULL / BEFORE AND AFTER / DELIVERY Wayne / GOLDEN FLEECE / ACTIV-8 / Contains / Lead / TETRA-ETHYL / To be used as motor / fuel only and not for / other purposes. Avoid spilling.
