Historical information

Stella Long's millinery business was located in the Block Arcade Melbourne. She was one of the best known Melbourne milliners during the 1950s and 1960s.


The Kew Historical Society’s fashion and design collection is comprised of costumes, hats, shoes and personal accessories. Many of these items were purchased or handmade in Victoria; some locally in Kew. The extensive hat collection comprises items dating from the 1860s to the 1970s. While most of the hats in the collection were created by milliners for women, there are a number of early and important men’s hats in the collection. The headwear collection is particularly significant in that it includes the work of notable Australian and international milliners.

Physical description

Pale pink silk circular hat bordered with darker pink satin, and crowned with pink feathers and a silk rose, all draped with pink net. The hat was retailed by Stella Long, 14 Block Arcade, Melbourne.

Inscriptions & markings

Label: Original model from Stella Long. 14 Block Arcade Melb. 638507.