Historical information
Max Robinson (1934-2018) designed this record sleeve for the World Record Club in 1961. Robinson studied for a year at the Melbourne Technical College (RMIT University), and in his early career worked for Peter Clemenger and the graphic designer, Max Forbes. He produced a number of striking record covers for the World Record Club in the late 1950s and early 1960s. Robinson’s work is familiar to many Australians – he designed the new $10 note in 1993, which featured Banjo Paterson and Dame Mary Gilmore.
The World Record Club’s operated in Melbourne from 1957 until 1976; it was a mail order service, and its art director, Geoff Digby commissioned young designers and artist to design the record sleeves. It is regarded now as one of most representative collection of Australian designers’ work of its period, and highlights the years of transition from ‘commercial art’ to ‘graphic design’. The album cover was donated to the Archive by the World Record Club’s art director, Geoff Digby.
Ann Carew, 2020
Significance
This record sleeve is historically significant for its association with Max Robinson, who was inducted into the Australian Graphic Design Association’s (AGDA) Hall of Fame in recognition for his work as graphic artist, but also his tireless advocacy for graphic design in Australia. It is aesthetically significant as an early example of the design work of Max Robinson. It is historically significant for its association with the World Record Club, an organisation that produced a representative collection of Australian graphic designers’ work from 1957 until 1976.
Inscriptions & markings
the Pines of Rome . Respighi / Roman Carnival overture . Berlioz / Herbert Von Karajan / the Philharmonia Orchestra / Les Preludes . Liszt
