Historical information

This is a mid-20th century retail display board for Stratnoid brand cuff links, likely used in a menswear store or drapery shop. Stratnoid was a British manufacturer known for producing men's accessories such as cuff links, collar studs, and tie pins. The board served both a promotional and practical purpose—allowing customers to view and select products directly. Such displays were common in Australian rural stores, and this example may have been used in Natimuk or the Wimmera region in a general store, tailoring business, or outfitters.

Physical description

A rectangular display board featuring a collection of Stratnoid cuff links, mounted in neat rows against a black velvet-covered backing. Each pair is secured in place by metal clips. The cuff links are circular in shape, with a smooth, slightly domed surface, appearing to be made of mother-of-pearl or a pearlescent plastic material. A variety of sizes are present on the board, suggesting a sample or sales display set.
At the centre is a small metallic label reading:
“STRATNOID – MADE IN ENGLAND”
The cuff links are evenly spaced, and many slots are unfilled, possibly indicating missing or removed items.
8 cufflinks in black velvet rack

Inscriptions & markings

Central label: “STRATNOID – MADE IN ENGLAND 383"