Historical information

This sign likely dates from the late 19th to early 20th century and would have been displayed at the premises of J. Crump, a general storekeeper with businesses in both Dandenong and Natimuk, Victoria. The artistic Alpine design may reflect European influence, common in imported signage and decorative goods of the period. General stores were essential rural businesses, supplying groceries, clothing, hardware, and farm supplies to regional communities. This sign is both a piece of retail advertising and a decorative item, representing the entrepreneurial spirit of local business in small-town Victoria.
John Grump was an entrepreneur and had stores in Natimuk, Horsham in the late 19th century. He was mayor of Horsham in 1903-1904. That same year he left Horsham for Dandenong where he opened a general store on Lonsdale Street.

Physical description

A highly decorative metal store sign or plaque, on cardboard material, featuring a rustic Alpine-themed design deer. The upper section depicts a woodland scene with two mountain goats or ibex standing among rocks and trees. The border incorporates tree trunk and branch motifs, giving it a naturalistic, carved-wood appearance, though the item is made of metal.
The central portion contains a plaque with engraved or painted text reading:
J. CRUMP
General Storekeeper
DANDENONG & NATIMUK
"Best Goods at Lowest Prices"
The overall design has a Germanic or Tyrolean aesthetic, suggesting it may have been imported or inspired by European folk art styles.

Inscriptions & markings

J. CRUMP
General Storekeeper
DANDENONG & NATIMUK
“Best Goods at Lowest Prices”