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Document, brochure - Unpaid, Unnamed, Unsung & Irreplaceable: He's called a Legatee

From the Collection of Melbourne Legacy 293 Swanston Street Melbourne Victoria

Description
Colour A4 promotional leaflet with a Legatee's photo.
Size
297 x 210 mm
Object Registration
01240
Keywords
legacy promotion, badge appeal, legacy week
Historical information
This is an example of Melbourne Legacy promotional material. In using a photo of a Legatee they tell the story of how ex-servicemen give their time and service to the families of 'his comrades who were not so lucky'.
The main time of year for fundraising is September when Legacy holds 'Badge Week'. Often there is a celebrity who gives his or her time as 'Personality of the Year'. Examples are Sir Weary Dunlop (1992), Clive James (1993), the Scott family (1994), The Emmanuel brothers (1995), Daryl Somers (1996 and 1997), and Patsy Adam Smith (1994?).
Was in a folder with marketing material from the 1990s to 2009, see items 01240 to 01258. The collection shows the types of marketing materials that were produced and the celebrities that were helping Legacy.
When Made
c1990
Significance
An example of promotional material from the 1990s. Marketing material and photos were compiled and released to newspapers, also printed as brochures and sometimes as stickers and collection tin wrappers.
Last updated
9 Aug 2019 at 8:53AM