Poster, Legacy - they cared then, and they care now. Clive James (Former Junior Legatee), 1993

Historical information

This is an example of Melbourne Legacy promotional material. Clive James was Personality of the Year in 1993, which was the 70th anniversary of Legacy. The logo said "Seventy years of constant caring 1923-1993". Clive had been a junior legatee as a boy. This A4 page could be used as a poster to promote badge week.
The main time of year for fundraising is September when Legacy holds 'Badge Week'. Often there is a celebrity who gives his or her time as 'Personality of the Year'. Examples are Sir Weary Dunlop (1992), Clive James (1993), the Scott family (1994), The Emmanuel brothers (1995), Daryl Somers (1996 and 1997), and Patsy Adam Smith (1994?).
Was in a folder with marketing material from the 1990s to 2009, see items 01240 to 01258. The collection shows the types of marketing materials that were produced and the celebrities that were helping Legacy.

Significance

An example of promotional material from the 1990s. Marketing material and photos were compiled and released to newspapers, also printed as brochures and sometimes as stickers and collection tin wrappers.

Physical description

Colour A4 promotional leaflet with a photo of Clive James.

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