Poster, Hey Hey Buy a Badge, It's Legacy Day, 1996

Historical information

This is an example of Melbourne Legacy promotional material. Legacy invited Daryl Somers to be Personality of the Year in 1996 and again in 1997. He participated in many events to promote Legacy, including a parachute jump with Ron Barassi, a car raffle, lunches and compering a concert, 'A Night to Remember' (see 00853, 00854, 00997, 00056).
The main time of year for fundraising is September when Legacy holds 'Badge Week'. Often there is a celebrity who gives his or her time as 'Personality of the Year'. Examples are Sir Weary Dunlop (1992), Clive James (1993), the Scott family (1994), The Emmanuel brothers (1995), Daryl Somers (1996 and 1997), and Patsy Adam Smith (1994?).
Was in a folder with marketing material from the 1990s to 2009, see items 01240 to 01258. The collection shows the types of marketing materials that were produced and the celebrities that were helping Legacy.

Significance

An example of promotional material from the 1990s. Marketing material and photos were compiled and released to newspapers, also printed as brochures and sometimes as stickers and collection tin wrappers.

Physical description

Colour A4 promotional poster with a photo of Daryl Somers and a copy of a newspaper advertisement.

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