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From the collection of Melbourne Legacy

3180 Items featured online

Poster, Lest YOU forget. Legacy cares for Australia's biggest family. Buy a badge on 7th September, 1990

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Historical information

This is an example of Melbourne Legacy promotional material. It is a poster from 1990 and it was in a folder with marketing material from the 1990s. The slogan "Lest YOU forget" was used with an image of the statue of Simpson and his donkey rather than a personality. See other examples of how this image was used, Item 01520 when it was used in newspaper advertisements and on the side of a milk carton, also 01251.
The main time of year for fundraising is September when Legacy holds 'Badge Week'. Often there is a celebrity who gives his or her time as 'Personality of the Year'. Examples are Sir Weary Dunlop (1992), Clive James (1993), the Scott family (1994), The Emmanuel brothers (1995), Daryl Somers (1996 and 1997), and Patsy Adam Smith (1994?).
Was in a folder with marketing material from the 1990s to 2009, see items 01240 to 01258. The collection shows the types of marketing materials that were produced and the celebrities that were helping Legacy.

Significance

An example of promotional material from the 1990s. Marketing material and photos were compiled and released to newspapers, also printed as brochures and sometimes as stickers and collection tin wrappers.