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From the collection of Melbourne Legacy

3180 Items featured online

Document, Lest YOU forget. Legacy cares for Australia's biggest family, 1990

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Historical information

This is an example of Melbourne Legacy promotional material. It is possibly prepared for the 1990 campaign. It was in a folder with marketing material from the 1990s. It is a draft from a graphic designer of a logo and the photo that the image was based on. The image was from a postcard and white-out was used to masque the background. It was a manual process before computer design software was commonplace.
The slogan "Lest YOU forget" was used with an image of the statue of Simpson and his donkey rather than a personality in 1990 (recycling the slogan from 1989). Possibly to bring the focus back onto the service given to Australia by service men and women.
The main time of year for fundraising is September when Legacy holds 'Badge Week'. Often there is a celebrity who gives his or her time as 'Personality of the Year'. Examples are Sir Weary Dunlop (1992), Clive James (1993), the Scott family (1994), The Emmanuel brothers (1995), Daryl Somers (1996 and 1997), and Patsy Adam Smith (1994?).
Was in a folder with marketing material from the 1990s to 2009, see items 01240 to 01258. The collection shows the types of marketing materials that were produced and the celebrities that were helping Legacy.

Significance

An example of promotional material from the 1990s. Marketing material and photos were compiled and released to newspapers, also printed as brochures and sometimes as stickers and collection tin wrappers. This draft shows a method of producing marketing material by graphic designers at a time when design software was a niche program that few people had access to.