Historical information

This is an example of Melbourne Legacy promotional material, it uses the phrase. 'Lest YOU Forget'. This advertisement with an image of a family, with a shadow behind them, may have been used to focus the public on the missing father who lost his life in service.
The slogan was used again in 1990 with an image of the statue of Simpson and his donkey rather than a personality. Possibly to bring the focus back onto the service given to Australia by service men and women.
It is possibly from 1989 as it was in a folder with marketing material from about that time. For several years in the 1990s a "personality of the year" was used to promote the Badge appeal.
The main time of year for fundraising is September when Legacy holds 'Badge Week'. Often there is a celebrity who gives his or her time as 'Personality of the Year'. Examples are Sir Weary Dunlop (1992), Clive James (1993), the Scott family (1994), The Emmanuel brothers (1995), Daryl Somers (1996 and 1997), and Patsy Adam Smith (1994?).
Was in a folder with marketing material from the 1990s to 2009, see items 01240 to 01258. The collection shows the types of marketing materials that were produced and the celebrities that were helping Legacy.

Significance

An example of promotional material from the 1990s. Marketing material and photos were compiled and released to newspapers, also printed as brochures and sometimes as stickers and collection tin wrappers.

Physical description

Black and white draft of a promotional photo for Legacy Week, featuring a family.