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From the collection of Melbourne Legacy

3180 Items featured online

Document, Reinforcements needed

Advertisement aimed to recruit Legatees

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Historical information

This is an example of Melbourne Legacy promotional material appealing to ex-servicemen to join Legacy. It is possibly from the 1990's as it was in a folder with marketing material from that time. The brochure mentions 114,000 widows and 3,000 children enrolled Australia wide. It is a brief outline of Legacy and asks for more volunteers from ex-servicemen that have served overseas to join Legacy.
The main time of year for fundraising is September when Legacy holds 'Badge Week'. Often there is a celebrity who gives his or her time as 'Personality of the Year'. Examples are Sir Weary Dunlop (1992), Clive James (1993), the Scott family (1994), The Emmanuel brothers (1995), Daryl Somers (1996 and 1997), and Patsy Adam Smith (1994?).
Was in a folder with marketing material from the 1990s to 2009, see items 01240 to 01258. The collection shows the types of marketing materials that were produced and the celebrities that were helping Legacy.

Significance

An example of promotional material from the 1990s, and the advertisement is encouraging ex-servicemen with overseas experience to join Legacy. More recently the criteria has changed so that overseas service is no longer a requirement.