Historical information

This is an example of Melbourne Legacy promotional material. It was used in newspaper advertising and also printed on milk cartons. The slogan "Lest YOU forget" was used with an image of the statue of Simpson and his donkey rather than a personality. The newspaper advertising varied slightly, from 'Buy a badge on Friday 7th September' to 'Legacy Says Thank You' when it was published on 14 September.
It was in a folder with marketing material from the 1990s also see item 01250.
The slogan "Lest YOU forget" was used with an image of the statue of Simpson and his donkey rather than a personality.
The main time of year for fundraising is September when Legacy holds 'Badge Week'. Often there is a celebrity who gives his or her time as 'Personality of the Year'. Examples are Sir Weary Dunlop (1992), Clive James (1993), the Scott family (1994), The Emmanuel brothers (1995), Daryl Somers (1996 and 1997), and Patsy Adam Smith (1994?).
Was in a folder with marketing material from the 1990s to 2009, see items 01240 to 01258. The collection shows the types of marketing materials that were produced and the celebrities that were helping Legacy.

Significance

An example of promotional material from the 1990s. Marketing material and photos were compiled and released to newspapers, also printed as brochures and sometimes as stickers and collection tin wrappers.

Physical description

Examples of the use of a promotional image for Legacy Week in 1990, featuring the statue of Simpson and his donkey.