Historical information

Australian First World War recruitment poster. This poster was part of the First World War Australian Government Recruiting Kit. Recruitment posters were prolific in Australia throughout the First World War. Australia relied solely on voluntary recruits to serve in the AIF. Compulsory military service, or conscription, for eligible men was in force in Australia from 1911, however, these forces were for home defence and could not be used to serve in a war overseas. Following the initial rush of men to recruit in 1914, enrolments dropped, leaving federal and state governments to devise sophisticated campaigns to boost numbers.


Norman Lindsay (1879-1969) was a painter, draughtsman, illustrator, cartoonist, printmaker, writer and sculptor. He joined the Sydney 'Bulletin' magazine as a staff artist, 1901-09, 1910-23 and 1932-58. During the First World War he produced jingoistic cartoons and pro-conscription posters. The is one of the series of six posters by Lindsay constituting the last nation-wide Australian recruiting campaign.

Physical description

A soldier sounds his bugle for assistance on the front line while civilians listen in the background.