Historical information

Taken in Beechworth, this photograph depicts Ford Street looking North.

This postcard is part of the Rose Series produced by Victorian photographer George Rose’s business, the Rose Stereograph Company. George Rose (1861-1942), is considered one of Australia's best photographers of the late 19th and early 20th centuries. The Rose Stereograph Company was founded in 1880 and became famous for producing stereographs, or stereoviews, which gave the illusion of being in 3D when seen through a hand-held viewer, a big craze of the era.

As stereographs lost popularity in the 1920s, Rose switched to production of postcards and decorative cards, and he and the photographers who followed took thousands of scenes around Victoria as well as interstate that became iconic images of Australian life.

Physical description

Black and White photograph on gloss photographic paper.

Inscriptions & markings

Obverse:
THE ROSE SERIES P.2749
COPYRIGHT
FORD STREET, LOOKING NORTH, BEECHWORTH, VIC

Reverse:
7739
PH 152
1998.00059