Historical information

Taken in Beechworth c1910, this postcard depicts Victoria Road lined with trees and residential houses. A horse and buggy is also pictured driving towards the camera.

This postcard was manufacture by SEMCO or SEMCO Art Needlework Company, which was a "music, post-card and fine art importers, indentors and publishers" established by Stanley Edward Mullen in c1910, Melbourne.

One of the identifying features of the Semco postcards is the text printed on the reverse of the cards which read:

“Semco Series, P.O. Box 545, G.P.O. Melbourne.”

Physical description

Black and white postcard within oval frame, grey decorative edge.

Inscriptions & markings

Obverse:
VICTORIA ROAD, BEECHWORTH

Reverse:
1997.2839 (crossed-out)
A02839
84-137-1
POST CARD
Near our state school.
BEECHWORTH
about 1910