This is an example of Melbourne Legacy promotional material. It is a poster from 2008 for Badge Week. The slogan "I miss my Dad, but with Legacy's help we won't be alone" was used with an image of a boy in a slouch hat.
The main time of year for fundraising is September when Legacy holds 'Badge Week'.
Similar to other marketing material from the 1990s to 2009, also see items 01240 to 01258. The collection shows the types of marketing materials that were produced and the celebrities that were helping Legacy.
An example of promotional material from the 2000s. Marketing material and photos were compiled and released to newspapers, also printed as brochures and sometimes as stickers and collection tin wrappers.
Colour A4 promotional leaflet for Legacy Week, featuring a boy in a slouch hat.