Historical information

This well-known Kew business, which would become known as The Model Dairy, was founded in 1863 by James Venn Morgan. Morgan sold the company in the 1890s to John Simonton who renamed the business The Model Dairy Co. Simonton had experience in the local dairying industry having previously leased the Willsmere Park Dairy. He moved the business to Belmont Avenue in c.1899. In 1924, following his retirement, the company expanded to become The Model Dairy Pty Ltd with Arnold Thompson Simonton and John Tanner as its owner/directors. With new techniques and processes such a pasteurisation, the Belmont Avenue site no longer met required standards for processing and bottling, so its operations moved to 191 Cotham Road. The company celebrated its centenary in 1963. A new factory, built in 1959 to a design by Bates, Smart & McCutcheon, was purchased by Bib Stillwell Motors after the dairy closed. The entire site has since been redeveloped.

Physical description

Digital copy of a business card advertising the Model Dairy in Belmont Avenue, Kew, managed by John Simonton. (The card was donated by John Harvey Simonton in 2021,)

Inscriptions & markings

"Milk delivered fresh twice daily in / Kew, Hawthorn & Camberwell / All Milk guaranteed free from chemicals, used either to preserve or colour it / Our butter (Model Dairy Brand) / I Manufactured from Pure Cream by the most improved Machinery / [DRAWING] The Model Dairy Co Belmont Avenue Kew / Model Dairy Co / Belmont Avenue, Kew / John Simonton, Manager"