Historical information

Norma Tullo began her dressmaking business in 1956. At the age of 20, she rented a small shop in the Metropole Arcade, initiating a career that included manufacturing, designing and retailing. In 1965, she became the first Australian to be selected by Butterick Company Inclusive to join their pattern making company. The stylish Tullo ‘look’ in the first half of the 1960s was young, colourful, feminine and most importantly had a strong American appeal. The patterns were distributed worldwide except to Russia and Germany. In the second half of the 1960s, she developed a new design range, influenced by the American 'hippie' style, featuring floor length dresses with long narrow sleeves, high round collars, and ruffles on the hems and at the cuffs. Patterns and colours became brighter to match prevailing tastes.
Patricia Desmarchelier, the donor, purchased this and two other items of evening wear by Norma Tullo in a Brisbane CBD boutique fashion store during 1967/8 for her personal use. At the time, she was an undergraduate student who saved earnestly to buy the outfits to wear to college formals and balls that were popular during those years.


Aesthetically significant dress by Norma Tullo.

Physical description

Long blue evening coat designed by Norma Tullo. The floor length coat has a wing collar, long sleeves and silver buttons at the front. The coat was worn over a long blue evening dress by the same designer and could be worn buttoned or unbuttoned.
Shoulder width 38cm
Bust: 96cm
Waist: 87cm
Hips: 116cm

Inscriptions & markings

Label: TULLO