Historical information

Use to promote White Crow tomato sauce by having advertisements that could been seen by motorists and pedestrians. Would have been attached to the ends or driver's cabins of trams.

Significance

Demonstrates the methods the manufacturer of White Crow used to advertise their product. See Reg Item 4349 for an example of the use on the front of tram 876, dated April 1960. Have photographs on either W2 class or other wide body trams.

Physical description

Sign - Zincalume steel sheet, with four holes in angled or trimmed corners painted to advertise "White Crow Tomato Sauce" on tramcars.